GROUP 1

Group 1

[GROUP 1 @GROUP1COM297]

@CLAMMChopp @COMMethods297 That is crazy, I have not been to an event once. CH

[GROUP 1 @GROUP1COM297]

@citigirlscom297 Uptown is more engaging with ISU students in particular but downtown has more bars which makes them seem more active on social media.

[GROUP 1 @GROUP1COM297]

#COMference297 (1of10) Our objective is to find the reasonig behind ISU students choosing uptown versus downtown for their preferred nightlife activites, and research how student alconol consumption varies based on the location, enviornment, and event on that given day

[GROUP 1 @GROUP1COM297]

@297Kjm Yes, majority of students preferred going out on weekends than weekdays, but of the people who liked drinking during the week preferred uptown over downtown.

[GROUP 1 @GROUP1COM297]

@297Kjm In are statistical analysis, we found that more than 50% of students drank more when they were out drinking with friends.

[GROUP 1 @GROUP1COM297]

@fivescom297 In our interviews, the participants all said the same thing. Uptown is easier because it's a hop, skip and a jump away from campus.

[GROUP 1 @GROUP1COM297]

#COMference297 (10of10) RQ2 Findings: Our findings concluded that close to half (13 out of 31) of the social media posts used the ISU redbird logo or used a ISU event (i.e. homecoming, parents week) in their social media posts marking them as targeted marketing to ISU students.

[GROUP 1 @GROUP1COM297]

#COMference297 (9of10) or ISU event.
RQ1 Findings: Our findings concluded that 80.6% alcohol consuming ISU students prefer uptown over downtown bars during the week. 50% base their drinking decisions based on what day of the week it is.