Good Sense Research

We are an agile food and drink market research agency operating nationwide, offering expertise and insights within the industry.

[Good Sense Research @GSResearch]

Our Future Food Tracker has set out to achieve is to demonstrate the relationship between future trend predictions and customer acceptance. Two hot topics to bring to the table is sustainability and cuisines!

Check out the key insights from the report: https://t.co/v2MgSOkLUh

[Good Sense Research @GSResearch]

We're delighted that Ben Rowland - F!S Innovation Consultant & Head Development Chef will be speaking at Commercial Kitchen tomorrow at ExCeL. Join him by registering for free at https://t.co/vofowTCs99

Time: 14.15-14.45⁠
Location: Commercial Kitchen Keynote 1 ⁠

#CK22

⁠

[Good Sense Research @GSResearch]

Written by a master and wizard in the kitchen, Ben Rowland, our latest blog paints a picture of the current trials and tribulations his fellow restaurateurs may be facing in this economic climate.

Follow link to our latest blog 'S.O.S Save Our Service’

https://t.co/7XsJOtcb1F

[Good Sense Research @GSResearch]

Businesses tend to scale back on innovation during unsettled economic conditions, the conundrum however is that this is perhaps when it is most needed; to deliver differentiation from competitors & drive profitable growth.

Read by clicking the link.

https://t.co/zK9JQoguKz

[Good Sense Research @GSResearch]

Written by Jules Greene, our qualitative specialist at Good Sense Research, detailing the myriad ways consumers are reinventing the way they shop in an attempt to reduce outgoings in this current cost of living crisis.

https://t.co/9GsRtNtxu8

[Good Sense Research @GSResearch]

It's the week to keep calm & eat cake aswell as it being National Prossseco Day tomorrow 🥂

@afternoonteauk suggests some of the very best places to head for to enjoy the most exquisitely presented afternoon teas as well as offers & special events to watch out for!

[Good Sense Research @GSResearch]

Is your supply chain changing as a result of the COVID pandemic, Brexit or new legislation? Does this mean you need to reformulate a product or recipe? ✅

We can provide CLTs which are ideal for benchmarking your current products against new formulations!

[Good Sense Research @GSResearch]

Join our Food Innovators Community (F.I.C) 🔗

F.I.C is a community of F&B industry experts which enables members to communicate with like-minded people, exchange ideas and contribute to exciting real-time food and drink innovation!

https://t.co/1KqqRChI31

[Good Sense Research @GSResearch]

Is your business struggling to innovate with the current inflation and cost of living crisis?

Our team can provide management of innovation activity through to consumer feedback within stressed economic conditions to ensure market research is at the heart of your innovation🚀

[Good Sense Research @GSResearch]

Last month The Ice Cream Project at Anya Hindmarch began serving up a collection of unexpected and delicious ice creams and sorbets which celebrate their favourite cult food brands! We thought of ours and asked our community🍦

Which would you try?

[Good Sense Research @GSResearch]

We believe a happy team is a strong team! That’s why we take the time to get together to strengthen relationships. One of our favourites so far, the F!S GSR and KICR Sports day🏃‍♀️

What other things as a team have you done?

[Good Sense Research @GSResearch]

Meet the team Monday with Kelly, our Managing Director. She has been influential in the creation and growth of GSR’s own consumer panel and has made GSR unique!

Extend your market research team by partnering with our team!

[Good Sense Research @GSResearch]

There was plenty of innovation within the Category on National Ice Cream Day, something a little different from Ace Hardware (USA) caught our eye. With little to link a hardware store to ice cream, they came up with an inspired promotion on social media!

[Good Sense Research @GSResearch]

Do you check the calories when eating ice cream? Although its an indulgence, but possibly a necessity on days like these. Should we be innovating in the ice cream space to suit health-conscious consumers who still want to indulge?

[Good Sense Research @GSResearch]

Our own purpose-built testing facility in the Southeast of England means we will have total control of the preparation and testing process; managed by our expert fieldwork team 🔎

Meet our team here: https://t.co/nYAtUToQH1

[Good Sense Research @GSResearch]

Consumer testing is made easy with our In-Home User Testing🏡

These can be useful when needing to understand the full user experience! This is perfect for products such as personal care items, alcohol or when a product needs to be researched during the preparation!

[Good Sense Research @GSResearch]

How and when central location tests can work for you?📍

CLTs are ideal for benchmarking your current products against new formulations and your competitors. We have our purpose-built testing facility in the Southeast of England!

[Good Sense Research @GSResearch]

Good Sense Research is not like other market research companies ❌

We don’t just carry out research on your behalf, we become an extension of your business!

Find out more about us here: https://t.co/pDc8CbbEPv

[Good Sense Research @GSResearch]

The industry for consumer packaged goods is changing and as a food or drink business, it is important to understand the impact on your business https://t.co/3dpGyDTr1e

If you want to understand more about HFSS then get in touch with our experts [email protected]

[Good Sense Research @GSResearch]

Team appreciation day featuring Jules!

Jules is our Qualitative Specialist Jules brings energy, passion, free-thinking and expertise to consumer and shopper investigations. She has a wealth of experience across FMCG categories, notably fresh and frozen foods.

[Good Sense Research @GSResearch]

Our team work with all kinds of brands, all over the world. However, we specialise in carrying out research for brands that sell and manufacture food and beverage products, and fast-moving consumer goods 🛒

Check out all of our case studies here https://t.co/gksKzY1R2Y