Gabriel Håndstad

Performance Marketer
Based in Norway
Founder of MRKT Agency

[Gabriel Håndstad @GabrielHandstad]

Ofc there is so much more here!
But these are the eight points I would double down on figuring out if I ran a 7 or 8 figure brand.

[Gabriel Håndstad @GabrielHandstad]

I have spent over 1,1 million dollars on Meta in the last 8 months.

These are my biggest lessons broken down for you…

[Gabriel Håndstad @GabrielHandstad]

5. The right structure is key to success
6. If you don’t attribute correctly, you lose in the long run
7. Selling without discounts is hard, but certainly possible with the right awareness levels
8. Daily control determines winning brands

[Gabriel Håndstad @GabrielHandstad]

@suge_ecom I might be able to help you man! We might be a fit.

[Gabriel Håndstad @GabrielHandstad]

@Sebastianb0527 Depends on how good they are!

[Gabriel Håndstad @GabrielHandstad]

DTC brand owners.
What's your experience working with agencies?

Would love to gather information about this!

[Gabriel Håndstad @GabrielHandstad]

What do people deem as a good Hold Rate and Thumb Stop Ratio?

Personally, getting over 30% on each is good in my opinion.

Interested in other opinions!

[Gabriel Håndstad @GabrielHandstad]

@hookrate_ Holy, that's insane!

[Gabriel Håndstad @GabrielHandstad]

I have generated $3 million for one client in the last 3 months.

Here is 5 tips for you:

- Gain as much control as possible on Meta
- Group ads correctly [ABO over CBO]
- Track data daily
- Use third party attribution
- Creative diversification is key

That's it!

[Gabriel Håndstad @GabrielHandstad]

If you are an Ecom brand getting a lot of returns.

You should focus on tracking your Realistic MER.
- Blended Adspend / (Order Revenue * Return Rate)

This gives you a better perspective on profitable scaling.

[Gabriel Håndstad @GabrielHandstad]

Andromeda isn't that hard to understand.

Meta simply want more diversified content, so instead of using tons of hours creating ads looking nice, push more CONTENT.

Meta rewards diversification and awarness levels on content.

It's that simple...

[Gabriel Håndstad @GabrielHandstad]

Starting a new daily thread...
Calling it "Simple Hacks"

Where I will be giving simple hacks about Meta ads from my experience.

First Simple Hack:
- Meta ads is 85% about content. So focus on content, it defines you getting ahead or not.

[Gabriel Håndstad @GabrielHandstad]

A common thing I hear is that you should run tests in CBOs.

Because "Meta knows best what works, so why work against it!"

I... totally disagree.

Tests in a CBO is not testing, it's giving Meta the chance to pick one ad, and neglect the rest.

ABO for testing, it's that simple!

[Gabriel Håndstad @GabrielHandstad]

@sarfraj_ab75685 Meta

[Gabriel Håndstad @GabrielHandstad]

This I can guarantee will give you more profitable ads.

Changes that should not take you more than a day to implement!

I usually say, "it's not that important who pulls the strings, as long as the foundation is built strong"

[Gabriel Håndstad @GabrielHandstad]

A lot of tips and strategies for advertising is posted these days…

Many of the tips are correct, but no real value is being provided.

Over the past year I have been on the inside of Norway's biggest brands.

So here are 5 completely concrete changes you can make today:

[Gabriel Håndstad @GabrielHandstad]

- Content is 90% of the game, focus on this.

- Profitable management comes from daily control

- Attribution is Low Hanging Fruit, use TripleWhale

- Structure at ad set level, not campaign level

- Minimum 3 and maximum 5 ads per ad set

[Gabriel Håndstad @GabrielHandstad]

Your worst mistake in marketing?

I will go first...
Spent 10k on retargeting Klavio Clients from Meta before realising I made a mistake.

Got a 3.2 in ROAS tho, so was it that bad😅

[Gabriel Håndstad @GabrielHandstad]

Former client of mine wanted only ads that suites their brand. Meaning they wouldn't perform aswell on ads!

While I understand the reason.
Statistics beats assumptions, in my opinion.

Have you experienced this before?