Dave Galliguez

Paid Search / Amazon / Programmatic / Affiliate Marketing. SEO guy at heart.

[Robin Ebers · AI for Small Business @robinebers]

Google literally just killed 100s of startups

Their new “File Search Tool” (incredibly dumb and misleading name btw) is a hosted RAG solution that allows you to upload files like DOCX and PDF, and chat with them

This could be used for things like customer chat bots, where you just put in your company data (FAQs etc)

Wild times

[Dave Galliguez @Galliguez]

Today, on #KidneyHeroesGivingDay, your gift will be matched dollar for dollar up to $20,000, meaning your impact on lifechanging research, advocacy and treatment will be DOUBLED. Show your support and honor your hero before midnight: https://t.co/QXkLjCJVvr

[The Olympic Games @Olympics]

HE'S DONE IT AGAIN! 🇵🇭
Carlos Yulo is a two-time Olympic champion! Two golds in two days! 🥇🥇

[National Kidney Foundation @nkf]

NKF employee Dan shares his perspective going through the living donation process! You can find more information at https://t.co/JRgJCsnPWP today. #livingdonor #kidneydisease

[National Kidney Foundation @nkf]

Congratulations to @sunisalee_ for winning multiple medals at the Olympics! You showed the world that kidney disease doesn't have to define you and won't hold you back. 🏅 #Paris2024

[The Olympic Games @Olympics]

GOLD FOR THE PHILIPPINES! 🇵🇭

Carlos Edriel Yulo shines, earning #gold for the Philippines in artistic gymnastics men's floor exercise. 🤸

He's the first-ever filipino man to win an Olympic gold in any sport, and this is the Philippines' first medal of #Paris2024! 🎉

@gymnastics | #ArtisticGymnastics | #Paris2024 | #Samsung | #TogetherForTomorrow

[The Olympic Games @Olympics]

That #gold medal feeling for the Philippines 🇵🇭

[Dave Galliguez @Galliguez]

Hoy - Philippines! 🇵🇭

[Dave Galliguez @Galliguez]

Why do veterans experience higher rates of kidney disease? What are people doing to help veterans get the kidney care they need? Dr. Dinushika Mohottige, a nephrologist, is here to answer these questions and more. https://t.co/LBkfCMnxQw

[Dave Galliguez @Galliguez]

How is your state doing? Protecting living organ donors and removing barriers to donation is a top priority for our kidney community. Visit https://t.co/oZqQGDiDfD and tell Congress it's time to pass a federal LDPA that covers kidney patients nationwide. #MyKidneyVoice

[Dave Galliguez @Galliguez]

This March, #NationalKidneyMonth, we are shining the spotlight on advocating for #KIDNEYEQUITYFORALL regardless of race, ethnicity, gender, sexual identify, and socio-economic status. Learn more. #healthequity https://t.co/dJwz5LyVzJ

[Dave Galliguez @Galliguez]

The “It’s the same picture” meme works here too… @MarketingOClock / #PPCchat 📈

[Dave Galliguez @Galliguez]

Hey @BackyardBeans - got this from your last SMS link. Maybe @klaviyo’s SSL is wonky…

[Dave Galliguez @Galliguez]

My immediate thoughts…
@OpenAI / @Sama / @Microsoft

[Dave Galliguez @Galliguez]

Great weather for my first #KidneyWalk with the NJ #NationalKidneyFoundation community

[Dave Galliguez @Galliguez]

I was using X less w/o #PPCChat - but I could make memes for @MarketingOClock all day 😜

[Dave Galliguez @Galliguez]

FB’s new logo - Meme Per @gregfinn @MarketingOClock (low effort) #ppcchat

[Dave Galliguez @Galliguez]

Ha - love the Mother Nature bit @Apple. Great stuff. But I think we need the big guns like you to go beyond just carbon neutral. Carbon negative if we actually want to turn things around.

[Kevin → Plant Daddy @KevinEspiritu]

I've grown 3 YT channels over 100k, one of which is over 2.5mm. If you're new on YouTube, here's a fatty list of tips I wish I knew when I started:

Audio quality > video quality

You'll watch a terrible video with fantastic audio - you won't do the reverse, enough said.

Gear is not your problem

I built one channel well past 100,000 using only a Samsung Galaxy S10 phone held in my hand or a simple tripod. The best gear is what you have right now.

Blaming the algorithm is a loser strategy

Even IF it was true, you can't control it. 99.9% of the time you just didn't make good enough content. Figure out why and improve it next time. Or as @hitsman says, "Anytime you say the word algorithm, replace it with audience and see how that changes your approach."

More time != better video

Some of the best videos I've ever made took <2 hours to create start to finish...some of the worst took 20+. If you're taking a power law approach to where to allocate your time when making a video, the time spent on the ideas and packaging of your videos will drive 80%+ of your results, so start there.

Search vs. recommended

It's OK if search-focused videos underperform out of the gate, it's not OK if recommended-focused videos underperform. Example:

Search-focused: "How to Grow Corn from Seed to Harvest" - Was a 10/10 video when released at ~15,000 views in first 24hr (feels terrible), 2 years later it's at 720,000 views and will accrue more every single year around May. Absolute long-term winner.

Recommended-focused: "Gardener Reacts to "Plant Hacks" That...Actually Work?!" - Was a 1/10 video when it came out, large flush of views early on and every so often an algorithmic spike, but doesn't accrue a ton of views over the long-term. If I missed on this video, it'd be a total fail with no way to accrue more views.

Find and exploit unique formats

Like most platforms, YouTube follows the power law. A small subset of your videos will drive most of your viewership and subscribership, and those videos can be bucketed into different formats. Find formats that work and make more of those videos until they don't work anymore.

Conversely, you should experiment with 10 to 20% of your uploads to try to identify the next breakout format.

Ideas and packaging above all

The best YouTubers have an extremely high idea and packaging hit rate, that is to say they are exceptional at mapping their audiences desires to new video concepts.

This is by FAR the most important part of the video creation process, guys like @PaddyG96 talk about it all of the time and yet many creators (myself included, especially in the past) undervalue it.

Think about it - the concept for your video is the FIRST step of the creation process. If it's garbage, it taints every part of the process that comes after it. Best to spend as much time as humanly possible on:

1. What the idea is
2. How you're going to package the idea (titles, thumbnails)
3. The pre-production process to make sure you produce the video as best as possible

Have dozens more tidbits like this, YouTube is a rabbit hole ;)

[Dave Galliguez @Galliguez]

@HeyitsCray I have this picture as my phone’s lock screen to remember him daily ❤️