Pensé que al entrar al mundo laboral me encontraría adultos.
No imaginé que algunos seguirían jugando a ver quién excluye, quién manipula y quién habla a espaldas de quién.
No free week... No sale price... No PVE special mode... for Marathon will "turn things around." The player base was set via the launch and first server slam.
In PlayStation console terms, Marathon is reportedly closer to Saros in sales.
For total sales, it's more of an Astro Bot, Returnal, or more of a stretch, a Death Stranding 2 level success. (I am not suggesting long-term sales similarities.)
Bungie's way forward for Marathon is threefold. To slowly convert players. To monetize dedicated fans; use its live-service engagement to convert microtransaction and battle pass sales.
...And most importantly, if Sony is willing, to develop a significant update "moment" for 2027. Even that would unlikely create a massive playerbase change save for a miracle. So, if it's going to live on for years it will have to be more of a "Rainbow Six Siege" path. And even that isn't likely, as the ecosystem and player taste has changed significantly.
All this is to say, indeed, between this and Destiny 2's final updates, Bungie has found itself in a situation where income will be low for years (versus costs). It's now a PlayStation portfolio studio. And the question is how much may it have to be downsized versus how many $$ 100s of millions Sony is willing to invest in the next big thing(s).