Send a gift card to customers who'll spend 20 min talking to you.
I do it 3x/mo as a pulse check.
Quant research => direction
Qual => exact phrase for your next campaign.
The most under-used GTM asset is the customer who already said yes + 20 min of their time.
Does your homepage show a product or crash detection?
Here’s what I mean:
Last week my truck applied its own brakes before I saw a cyclist weaving through traffic.
The relief was potent. I saw 2 different outcomes in the same second.
Our best performing email is 44 words. As inboxes fill with AI personalization, directness and brevity are refreshing.
No “Hey {FIRST_NAME}”
No AI-based "I saw you posted about..."
No filler...
(1) Keep it ruthlessly short with 3 sentences max.
(2) Skip the opener to lead with value.
(3) Wait for a signal since +90% of your prospects aren’t interested at a given time.
Here's the framework I wish I had in 2021 when @RecurrentAuto began creating its category.
It's a tactical framework for understanding where you are today and how your growth playbook must evolve at each stage.
I'm calling it The Four Waters.
4. Crowded Waters
Everyone knows what the category is and why they need it. Now you're fighting for market share.
You're in Crowded Waters if: Sales cycles are shortening, but win rates are lower.
"In an ideal scenario, each driver would arrive with a warm battery so the car could immediately begin fast charging, instead of using the charger to heat the battery for up to 30 minutes. However, it sounds like it was a perfect storm in Chicago.”