Andrew Garberson

Head of⚡EV Growth • Decoding Innovative Playbooks for GTM Community • Ex-Fortune-500 Marketing Consultant

[Andrew Garberson @Garberson]

Send a gift card to customers who'll spend 20 min talking to you.

I do it 3x/mo as a pulse check.

Quant research => direction

Qual => exact phrase for your next campaign.

The most under-used GTM asset is the customer who already said yes + 20 min of their time.

[Andrew Garberson @Garberson]

That's the feeling the best product marketing creates:

"here's what we sell" ❌

"here's life with/without us" ✅

[Andrew Garberson @Garberson]

Does your homepage show a product or crash detection?

Here’s what I mean:

Last week my truck applied its own brakes before I saw a cyclist weaving through traffic.

The relief was potent. I saw 2 different outcomes in the same second.

[Andrew Garberson @Garberson]

Prospects aren't impressed we pay $199/mo a tool to stalk and repeat back what it learns.

Brevity = Credibility

[Andrew Garberson @Garberson]

Our best performing email is 44 words. As inboxes fill with AI personalization, directness and brevity are refreshing.

No “Hey {FIRST_NAME}”

No AI-based "I saw you posted about..."

No filler...

[Andrew Garberson @Garberson]

(1) Keep it ruthlessly short with 3 sentences max.

(2) Skip the opener to lead with value.

(3) Wait for a signal since +90% of your prospects aren’t interested at a given time.

[Andrew Garberson @Garberson]

Full guide on Substack.

#gtm #Startups

[Andrew Garberson @Garberson]

Here's the framework I wish I had in 2021 when @RecurrentAuto began creating its category.

It's a tactical framework for understanding where you are today and how your growth playbook must evolve at each stage.

I'm calling it The Four Waters.

[Andrew Garberson @Garberson]

4. Crowded Waters

Everyone knows what the category is and why they need it. Now you're fighting for market share.

You're in Crowded Waters if: Sales cycles are shortening, but win rates are lower.

[(Lightning)Ryan Fulcher @D0li0]

@RecurrentAuto I did 80miles a day in a Leaf for a whole year using only Level 1 at home and work...

But level 2 definitely makes it way easier.

[Andrew Garberson @Garberson]

Rivian shipped the NACS adapter for my 2022 R1T which formally opens the Supercharger network for this EV driver

[Andrew Garberson @Garberson]

https://t.co/jYFdl9e91e

[Andrew Garberson @Garberson]

I joined @Forbes today to talk about EV charging in cold weather

[Andrew Garberson @Garberson]

"In an ideal scenario, each driver would arrive with a warm battery so the car could immediately begin fast charging, instead of using the charger to heat the battery for up to 30 minutes. However, it sounds like it was a perfect storm in Chicago.”

[Andrew Garberson @Garberson]

@SPoulton I'm following along on paternity leave. Please keep posting your thoughts and findings on this!