Ballon D'Or result aside, can we acknowledge how mental it is that Lionel Messi made the Top 5 in 2007 and NINETEEN years later, he's still there?
We're never, ever seeing anyone like him again.
The first time I washed a car for 15k at my car wash...
The customer rejected my offer at first, and said we should just do the 1,500 wash for him.
"Okay, sir!"
When we finished, I showed him some scratches on his car...
And told him the 15k premium would remove all of them.
He objected by saying he would just use the car for one year before painting it again.
Then I pressed further:
"Don't worry, sir, your paint colour will come out better this time, and there would not be any need to paint by the time we are done"
"We will restore your headlamp from dull to sharp and shiny, as if you just bought it"
Then this...
Then that...
Next thing:
"How much did you call it again?"
"15k, sir"
He shook his head and said, no.
While they were arranging the footmats back into the car...
I asked one of my guys to bring one of the waxing agents and the machine.
Wore my gloves and asked the man if he would allow me to do just the trunk area for free... Just one side.
He said no problem.
Within minutes, I had cleared the scratches, and that particular area became brand new.
But before I finished, he started negotiating for 12k.
I said no, and reminded him of how much it costs to repaint a car.
And also told him that he would not continue to paint his car at every scratch.
He waited a bit and gave me the go-ahead.
He eventually liked the outcome.
I was happy; he was happy.
And a good business happened.
"But any business lesson?"
Oh yeah, sure!
See...
The single greatest objection for any business is RISK.
The risk that your business does not do what it said it would do for customers.
Nothing pains a customer more than realizing that they have wasted money.
Feels like a scam, right?
We've all been there?
Don't let the customer go.
And don't reduce your price.
In business, what I did is called Risk Reversal.
You deliberately remove or reduce some of the uncertainty preventing customers from buying.
And here are some ways to do this risk reversal thing:
1. Through demonstrations.
2. Through free samples.
3. Through free trials.
4. Through clearly defined guarantees.
Let me bring it home:
A woman is selling garri.
A customer asks...
"Madam, is this garri sweet?"
Instead of shouting, "Very sweet! Very sweet!"
Take your derica cup.
Collect a little.
Give the customer a taste.
That's a product demonstration.
Someone wants to buy popcorn.
"Is it sweet?"
Give the person a little.
Let the product speak.
You sell perfumes?
Be generous to spray some, and even more than one, or five, and talk the customer into buying two, instead of one.
You offer a service?
Show your process, previous results, or a small demonstration of your competence.
And where appropriate, offer a guarantee you can genuinely honour.
Because...
The more uncertainty you remove from a buying decision, the less persuasion you may need to close the sale.
...
I'm The Mad Profit Guy.
Always Remember.
Men Lower their Standards for Sex but Raise their Standards for Marriage.
Never Mistake a Thousand Men in your DMs requesting for Sex as Love.
A hundred Starving Men trying to Enter A House does not Automatically make That House a 5 star Restaurant. 😇💝
4 Ballon D’ors at 24
Hattrick against Real Madrid at 18
3 UCL titles at 24
2 golden boots at 24
UEFA POTT
Una no dey pity Yamal at all? Where will he wan start from? 😭😂
Stop comparing every player to Messi. Stop using his standard to judge everyone else. You’re killing players before they even get the chance to become great in their own way. Messi is Messi. Let other players be themselves.