GeekHive

We connect people and process with the right strategy and technology so your teams can do incredible things.

[GeekHive @GeekHive]

An expensive, underutilized, and complex collection of #marketingtech tools produces ineffective customer experiences.

If you're ready to #simplifymarketingtech and deliver greater value to your customers, check out this article on @martechismktg: https://t.co/wzTK84AN7M

[GeekHive @GeekHive]

There’s a secret to successfully selecting and implementing a #martech stack that’ll work every time, and may even deliver some return on your #investment.

And it all begins by having a plan. Delve deeper on @martechismktg: https://t.co/eFrFH3MqDO

#digitalstrategy

[GeekHive @GeekHive]

Monolithic #CMS, decoupled CMS, headless CMS… what the what?

Well, get ready because now is the time for the #composableDXP adoption: Resistance is futile.

More on @martechismktg:
https://t.co/PkX9LFuXLk

[GeekHive @GeekHive]

The general consensus of senior leadership in many companies is that if buying slows, #advertising and #marketing spending are the first to be cut.

Where’s Don Draper when you need him?

👀 on @martechismktg:
https://t.co/bcVFpoZVdz

#UnlockMartech

[GeekHive @GeekHive]

Marketo + Salesforce: Once integrated, aside from having a cool new tech toy, these platforms offer great features that your #sales & #mktg teams will benefit from such as: Advanced analytics, nurturing leads, and campaign management. Unlimited power.

https://t.co/z0Rjebl52h

[GeekHive @GeekHive]

Stop what you're doing!

If you're looking to purchase another #platform, point solution, service, or #analyst report, read this @martechismktg article first and share it with your organization. You’ll thank us later, we promise.

https://t.co/nN8W76ckX1

#UnlockMartech

[GeekHive @GeekHive]

Based on our own experiences using various #virtualcollaboration tools - for internal purposes and when helping our clients implement and utilize theirs, we’ve compiled a list of 9 features that are must-haves...wanna know what they are? #remoteteams

https://t.co/mFgWv5jwGz

[GeekHive @GeekHive]

Accuracy. Relevancy. Consistency. Accessibility.

While these aren’t the only characteristics of good data, they cover the most important bases.

Any #data that doesn’t tick these boxes can be labeled as “bad,” and that comes at a high cost. #GoodData

https://t.co/syBXhaZHCN

[GeekHive @GeekHive]

If the past few years have shown us anything, it’s that the future is uncertain. #PredictiveAnalytics can help your entire organization plan for a variety of different situations and develop solutions before they ever arise.

No crystal ball needed.

https://t.co/jx6LJMW6c6

[GeekHive @GeekHive]

More than 77% of #B2B #sales & #marketing professionals believe personalized #mktg experiences make for better customer relationships, and yet, less than half of B2B marketers feel that their #strategy reflects their clients’ needs - why the disconnect?

https://t.co/IsFYWrMaDC

[GeekHive @GeekHive]

Creating a meaningful end-to-end #data process requires looking at the big picture to gauge customer concerns, making a plan of action based on what questions you want your data to answer and then putting that plan to work for you. #CX

https://t.co/QN6xr5C6gz

[GeekHive @GeekHive]

Studies show bad #data costs the U.S. #economy around $3.1 trillion annually and impacts about 90% of American companies, costing $$.

So the chances of your data being grungy are high. What are you doing about it? #dataquality

More on @martechismktg:
https://t.co/6ueJAOOHYS

[GeekHive @GeekHive]

From developing initial #content ideas to determining when content should sunset, a solid #strategy will help guide your marketing decisions throughout the project lifecycle. Don’t forget to put a plan in place to measure the fruits of your content labor!

https://t.co/Y7CMh8CYOf

[GeekHive @GeekHive]

Converting a customer can be as simple as sharing the right piece of content at the right time.

Having a centralized #data repository can help you complete this process without a lot of manual intervention.

Your audience will thank you. #CX

https://t.co/DcWY53DjF3

[GeekHive @GeekHive]

As important as your own business goals are to your #customerjourney map, you should also consider the goals of your customers. Continuously monitoring that #data and tweaking your systems will enable you to always deliver a stellar #CX.

https://t.co/twl1Wwp8Ss

[GeekHive @GeekHive]

In an era when consumers have a great deal of choice regarding the companies they deal with, making sure the #CX goes above and beyond can be the element that determines rates of returning clients and overall loyalty.

https://t.co/70czq4tBb1

[GeekHive @GeekHive]

When a customer care department depends on employees to answer every single query, there's a risk that quality and responsiveness will fall off during peak times.

Your customer care personnel can benefit from having #chatbots as backup.

https://t.co/yyD6xjH2ge

#UnlockMartech

[GeekHive @GeekHive]

Organizational and #martech skills along with a culture of experimentation are at the core of successful integration #initiatives.

It’s complex work, but it’s a must. Don’t take the easy road, you’ll be glad you didn’t. #digitalstrategy

https://t.co/uVuL6U3p0b

[GeekHive @GeekHive]

MarTech is not a magic potion. It won't transform your business alone.

Yes, it can help you reach your goals, but let’s flip the script. Think about having this foundation in place first: people, processes, planning, & then technology.

https://t.co/KioljIY9vD

#UnlockMartech