Kit Yarrow

Consumer psychologist, professor, speaker, TIME contributor, golfer. Author of best-seller Decoding the New Consumer Mind and Gen BuY

[Barbara Thau @bthau]

Consumer psychologist Kit Yarrow, who’s worked w/brands from @generalelectric to @Westfield malls, on the nation’s psyche during crises & what’s critical to reaching #consumers amid #covid19 @growwithco @GenBuy #thecoronavirus #retail #consumerpsychology https://t.co/k0nOKzh7pF

[Kit Yarrow @GenBuy]

Effects of Coronavirus Pandemic: Consumer Psychologist Interview | CO https://t.co/BzLMhnuVew

[Kit Yarrow @GenBuy]

As Americans shift breakfast to home, wholesale egg and orange juice prices soar https://t.co/5YKBPF5tn6

[Kit Yarrow @GenBuy]

My interview with Ad Age's awesome @EJSchultz3 on: 5 tips from a consumer psychologist on how brands should respond to coronavirus https://t.co/52nMSSf1ZK

[Kit Yarrow @GenBuy]

My interview with the fab @sarahwhit10 on What people are buying as they heed coronavirus stay-at-home orders https://t.co/3auq8svMLR

[Kit Yarrow @GenBuy]

My interview with Yahoo Finance about the psychology of our coronavirus buying behavior: https://t.co/8EYdhBdn6c thank you @SJAsymkos for making it so fun.

[Kit Yarrow @GenBuy]

Is the 'Gratitude Movement' Overrated? Study Finds It Has Limits https://t.co/qc2Hq3vUHd

[Kit Yarrow @GenBuy]

Is the 'Gratitude Movement' Overrated? Study Finds It Has Limits https://t.co/iUNd9AQChk

[Stephen Henderson @SHDetroit]

"Take the long view. This is temporary," says consumer psychologist @GenBuy on #DetroitToday. #coronavirus @wdet

[Stephen Henderson @SHDetroit]

"It's kind of like a guilt avoidance strategy," says @GenBuy on #DetroitToday regarding "panic buying." She says "we don't want to be wrong" and regret not buying items while they're available. #DetroitToday @wdet

[Stephen Henderson @SHDetroit]

"There's no action we can take to stop the virus -- other than staying at home (etc.) -- but it doesn't feel enough. We want to do something proactive. So what can we do? We can shop," says @GenBuy on psychology behind "panic buying." #DetroitToday @wdet

[Stephen Henderson @SHDetroit]

"A riot around toilet paper." Talking now with @GenBuy about the psychology behind "panic buying." Why are people hoarding items that otherwise wouldn't be in short supply due to #coronavirus? Comment using #DetroitToday and tune in now! @wdet

[Kit Yarrow @GenBuy]

How we fell for the Fitbit https://t.co/mIkXJYSisB via @voxdotcom

[Kit Yarrow @GenBuy]

Thank you Dylan Blackburn for meeting with us on behalf of @RepDavidRouzer to hear our plea for ovarian cancer research funding #tealaction @ocrahope

[Kit Yarrow @GenBuy]

Thank you Garrett Daniel for meeting with us on behalf of @ThomTillis to hear our plea for more funding for ovarian cancer research @ocrahope #tealaction

[Kit Yarrow @GenBuy]

Thank you Rachel Portman for hearing our pleas for Ovarian Cancer Research Funding on behalf of @SenatorBurr #tealaction @ocrahope

[Kit Yarrow @GenBuy]

I share thoughts on shifts in consumer spending for WWD here Consumers: The Next Coronavirus Worry for Fashion https://t.co/cnN3uWXjeh via @wwd

[Kit Yarrow @GenBuy]

Consumers: The Next Coronavirus Worry for Fashion https://t.co/cnN3uWXjeh via @wwd

[Kit Yarrow @GenBuy]

Walmart Moves to Challenge Amazon https://t.co/nXASvrw62I

[Kit Yarrow @GenBuy]

Another great column by Russ Yarrow that ran in the State Port Pilot

[Russ Yarrow @ryarrow]

Some thoughts on how @TheFirstTee can help some fundamental problems. Our Broken Culture: Can Golf Fix It? https://t.co/67oXsEBCsC