GenZFrequency

"The #GenZFrequency" is the new book by youth brand culture experts @derekeb & @thinkwithwitt that uncovers the unspoken truths within #GenZ.

[GenZFrequency @GenZFrequency]

https://t.co/aMBFIwnJIm

[Derek E. Baird @derekeb]

In Jan, #Microsoft made a strategic investment in a kids' privacy compliance #kidtech startup that is *well-positioned* to quickly fix #TikTok's kid data privacy issues. The startup also has a partnership with a global ad agency to serve ads on kid content.

Microsoft has a plan.

[Derek E. Baird @derekeb]

Go order your copy of #TinyHabits before @bjfogg’s @TODAYshow appearance later this week so you’ll be ready to get started crushing your #NewYearsResolution! https://t.co/5CiSjabvS3

[TWLOHA @TWLOHA]

"I promise you, those thoughts of people not loving you or wanting to be with you are a lie." https://t.co/DEKCoA7ps1

[The LEGO Foundation @LEGOfoundation]

"We need to provide opportunities for children to learn in the way most natural and engaging to them: through play. We also need to erase the false dichotomy often drawn between children’s play and their learning of academic content." https://t.co/mcgEwM8m4t

[Youth Pop! @genzpopmag]

Here's what students think about using #VR in the classroom.

#arvrinedu #VReduchat https://t.co/6BObKGsGuU

[Youth Pop! @genzpopmag]

Gen Z engaging with 10 hours of online content a day https://t.co/N6eFux9zN1 via @MarketTechNews

[Bryan Hill @bryahill]

The inexorable rise of Esports. Global and for non-gamers as well. #videogaming #gaming #esports #nhl #ea #twitch https://t.co/JtR4xL1DCk https://t.co/0i1A2C3roI

[Weird Kid Life @weirdkidlife]

15-year-old, Korryn Bachner, was severely burned by a backyard fire pit thought she was going to miss her high school prom. But then her date and her friends brought the prom to her.

What an amazing act of empathy and kindness!

#ChooseKind... https://t.co/QTePiVHjiC

[Derek E. Baird @derekeb]

Toddlers also have "negative emotional reactions" when you:

-Turn off TV
-Ask them to come inside for dinner
-Tell them it's Tuesday
-Won't let them eat ice cream for dinner
-Don't let them wear mismatched shoes

Basically, toddlers gunna toddler. Not a tech issue. #digitalkids https://t.co/c7hsVVt3zQ

[Weird Kid Life @weirdkidlife]

Remember, Weird Kids: Behind that screen is a real person with feelings, just like you. So be kind. Always, #ChooseKind.

#BeKindOnline https://t.co/uYUQ7Lpdej

[Nii Cleland @niistweets]

I just published “Why Engaging Generation Z is like Engaging no other Generation” https://t.co/45vh9flXf5

[Natalie Zfat | Wireless Woman @NatalieZfat]

Did you know that 82% of Gen Z find social media to be a valuable tool in the workplace? 📱💼📊 Also: 41% hold their phones while doing on-camera interviews (ok ok I made the second part up). 🤣 To learn more about how #GenZ works, head to https://t.co/xaMxAx6pyb #ad

[PRConsultantsGroup @prcgroup]

According to this article by @Forbes, as modes of visual communication become more common (being pushed into the forefront by GenZ), they represent the future of workplace communications. And that might not a bad thing. #GenZ #VisualCommunications https://t.co/t3kPzERL0w

[Derek E. Baird @derekeb]

The @bidenfoundation launches #AsYouAre campaign to combat family rejection of LGBTQ youth and joins forces with Cyndi Lauper's @TrueColorsFund Fund to raise awareness for homeless youth. https://t.co/LaBafGbVy7

#socialgood #community #youthculture

[Derek E. Baird @derekeb]

According to a new @pewresearch report, #GenZ-- those born after 1996--are less likely to have immigrated; are the most ethnically diverse; and are shaping up to be the best-educated in U.S. history. https://t.co/7D7oLcuXE7 #GenZFrequency @KPMktng

[Derek E. Baird @derekeb]

Boomerang Study: Nearly half of kids over-scheduled https://t.co/K4uNxS7ZDT #GenZ #playmatters #digitalkids

[Derek E. Baird @derekeb]

MTV's Real World is getting a big (and interactive) reboot on.........@FacebookWatch. And in the age of social media (and @Facebook Reactions) things are going to get really real. https://t.co/QEXQXQZCbV via @techcrunch #GenZ #mediachat #svod

[Derek E. Baird @derekeb]

Excited to announce that Chinese and Vietnamese language versions of our book #GenZFrequency will be released in China and Vietnam in 2020! Thank you to everyone at @KoganPage for making this a reality!

Get your (English) copy here > https://t.co/3pTQd0qYxd

[Derek E. Baird @derekeb]

#Gen Z is set to outnumber millennials within a year https://t.co/Mop45Wobev via @business #GenZFrequency