💧Geoff Main

#CMO #Marketing | Director @PBerryMktg | #Startup Mentor | @Fishburners | Support @CureKidsNZ | Trying to be the positive change | Only my opinions.

[💧Geoff Main @GeoffMainNZ]

On a personal mission to make #HoldMyBaby a hashtag that represents when something good gets done...
#nzpol #auspol @jacindaardern
In a related story, there is a lot of beer holding going on in Canberra today...

[Foxy Cubist Artist @FoxyLustyGrover]

John Key: I am powerless to stop MPs Annual Raises.

Jacinda Ardern: Hold my baby.
#NZPol

[💧Geoff Main @GeoffMainNZ]

@aschwags3 GA

[💧Geoff Main @GeoffMainNZ]

@LoganTGott Funnel

[Internal Tech Emails @TechEmails]

Microsoft CTO: Why the OpenAI board really fired Sam Altman

November 19, 2023

[💧Geoff Main @GeoffMainNZ]

@damianbplayer N8n

[Henry Shi @henrythe9ths]

It's finally here - the Official Lean AI Company Playbook 1000+ founders, investors and execs have been flooding my DMs about.

Ever since I created the Official Lean AI Leaderboard after exiting my $150M annual revenue startup, founders from across the globe have asked me this one question:

"How are these lean AI companies generating millions with tiny teams?"

So I spent the last 3 months obsessively tracking and collaborating with 30+ lean AI-native founders, researching the answer.

Here's what I discovered:

They've built operational systems that multiply human capability.

Instead of scaling headcount, they've created AI-powered processes that let small teams operate at unprecedented scale.

And their secret goes far beyond the specific AI tools they use.

It lies in redesigning their entire company operations around a fundamentally different approach to growth and execution.

After countless conversations, interviews, and behind-the-scenes exclusive access, I finally documented the exact playbook with complete systems.

This comprehensive playbook includes:
• A complete breakdown of the tech stack and operational workflows
• The organizational design principles that enable tiny teams to do massive work
• Critical inflection points where things break (and how to navigate them)
• A detailed 6-month implementation plan for starting your own lean AI company (with weekly actions)
• Implementation best practices from dozens of successful lean AI-native companies

Want the ultimate Lean AI Playbook or help transforming your Lean AI operations? 👇

• Like and Share this post
• Comment "Lean AI Playbook"
• Follow me (so I can DM you)

---------------

PS: Separately, I'm opening a limited number of high-impact advising slots for serious founders and operators who want to work directly with me—beyond just consuming my content.

If you're ready to transform how your company operates using AI, DM me. (Please note: these are paid spots due to limited availability and time atm)

[💧Geoff Main @GeoffMainNZ]

@henrythe9ths Lean AI playbook

[💧Geoff Main @GeoffMainNZ]

@antinertia Arcads

[💧Geoff Main @GeoffMainNZ]

@dwilleboordse Agent

[💧Geoff Main @GeoffMainNZ]

@brillaas LP

[💧Geoff Main @GeoffMainNZ]

@oshalchemy Dm

[💧Geoff Main @GeoffMainNZ]

@hamza_automates AI

[Luke - Local SEO @LukeAltmann]

We ranked this business from 20+ to 4th in 30 days.

Want the document explaining how we did it?

Like, retweet, and comment “SEO” to get the DM.

(must be following)

[💧Geoff Main @GeoffMainNZ]

@LukeAltmann SEO

[💧Geoff Main @GeoffMainNZ]

@Klaviyodeepdive Post

[💧Geoff Main @GeoffMainNZ]

@calumnolan_ Emails

[💧Geoff Main @GeoffMainNZ]

@replohq @replohq

[Lily Ray 😏 @lilyraynyc]

Well, Google finally responded to the AI Overview drama from last week.

The response makes sense, but some of the things mentioned surprised me a bit, like this part:

“Because accuracy is paramount in Search, AI Overviews are built to only show information that is backed up by top web results.”

Is “backed up by top web results” different than “shown as evidence by the links we cite in the answer?”

Because the cited links often… don’t rank anywhere in the top 100 results, which I (and others) have shown many examples of in the past week.

https://t.co/dWa9JYv2VP

[Joey Rosati | Tampa SMB Owner @rosaticorp]

🚨 Just received a phone call from the Hillsborough County Sheriff's Office this afternoon. Officer reads off his badge number & proceeds to ask if this is [my name] located at [my address] w/ SSN# [reads last 4 of my social]. Fuck. Was walking through Costco as I took the call.

[Katherine Argent @effthealgorithm]

Tonight I end a 21-year blogging career. I wrote my very first blog post on 3 March 2003 on an old, long-dead blog in what seemed like another lifetime ago.

In fact, it was.

Blogging connected me to the world at a time my life was isolated and controlled in an increasingly abusive marriage.

It gave me a way to learn and to share my knowledge with others, and when my husband died from brain cancer it gave me a way to support my family, to contribute to my oldest’s wedding, and to put my youngest through college.

That was possible not just because I could reach readers through Google, but because I could turn my thoughts and knowledge into an ad-supported commodity that attracted others who wanted to know what I knew.

That has been taken from me now. Google has claimed my work as theirs. They make it freely available without attribution. I can no longer turn my knowledge into an income — but Google has.

And I had no say in it.

I was not asked if I was fine with my personal insights or experience being paraphrased and turned into machine-regurgitated answers (which are often wrong because they fail to grasp the nuances involved).

“It’s just info.”

That’s what people who don’t actually create anything keep saying.

They’re wrong. It was so much more than “just info.”

It was knowledge acquired through personal experience.

It was time spent writing that knowledge in a way that was accessible and understandable.

It was all the weeks and months that went into building and maintaining a site to hold that knowledge in wait for someone who might need it.

It was years spent learning to optimize that site, years spent learning and relearning with every algorithm change, every new technology, every new online fad.

It was my creation. It was my accomplishment. It was my life.

It was the food in my family’s mouths, the clothes on our backs, the medicine I need just to walk.

It was mine and Google stole it.

I am not feeding that evil beast again.

[Andy Allen @asallen]

LG phone ad from 2008 (BBH London)