Geoffrey ✦ Ad Creatives for Meta & TikTok

Scaling Health/Beauty DTC Brands w/ Winning Creatives | $100M+ in Ad Spend | Ex-Aston Martin, Tinder, LVMH, Accor, Renault

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

30 winning ad tactics that separate €5M brands from €50M brands.

> Triple your creative investment for 90 days
> Develop a unique and defensible positioning
> Seed with 500+ creators every month
> Pay your content creators for whitelisting
> Produce maximum creative variety: POV, podcast, green screen, roleplay
> Test interest campaigns when you're doing <€100k per month
> Cut 80% of your Google Ads investment for 30 days
> Position yourself as an alternative, or develop a common enemy
> Use Frame for video management
> Use GPT DeepSearch for in-depth research
> Use Claude Sonnet 4.5 and a custom RAG for your script drafts
> Whitelist with creators who have >100k+ followers
> Use TagBox to manage your b-rolls
> Find the angle capable of addressing the largest TAM
> Test 6-minute videos with 100 variations
> Launch 100 unique videos in 30 days
> Produce 100+ emails for a major product launch
> Spend 10 hours on your BFCM merchandising
> Ignore the competition when creating your creatives
> Use celebrities in your ads when authority and trust are at stake
> Use pharmacists, hairdressers and other authority figures
> Develop a format matrix for Andromeda
> Develop products with interesting acquisition AND retention profiles
> Model the LTV of a BFCM customer to calculate CPL
> Spend minimum €50,000 to €100,000 on your VIP BFCM campaign
> Use influencer marketing and TV to break through the €20M ceiling
> Don't open new channels if you don't have adapted omnichannel tracking systems
> Create seasonal bundles to activate slow periods
> Do 2 calls per day for 2 months with your new hires
> Make the right partner choices

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

We've broken down the funnel of ARMRA, $150M in revenue, 500+ live ads, and we're giving it away.

It includes each of their personas:

- For people who want to improve their overall health
- For people who want to improve their gut health
- For people who want to boost immunity
- For people who want to look younger
- For people who want better skin
- For people who feel constipated
- For women who want hair growth
- For travelers and busy parents who need full-body support
- For athletes who want to optimize performance and recovery
- For people who are solution-aware and ready to start with ARMRA

Ten buyers, ten messages, one product. That's persona-led growth, and it's exactly what Meta's Andromeda rewards.

If you run growth, creative, or paid media, this is how the top brands already operate.

Want the breakdown?
Like this post.
Comment "ARMRA" and I'll DM you.

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

We've broken down the funnel of Grüns, $1.2B in sales, acquired by Unilever, 900+ live ads, and we're giving it away.

It includes each of their personas, across two audiences.

Adults:
- For solution-aware supplement buyers who want a more convenient, tastier alternative
- For daily health optimizers who want to improve their overall health
- For people who don't realize they have nutrition gaps and want to close them
- For bloated or constipated people who want to improve their gut health
- For people on Ozempic who want to avoid the side effects
- For travelers and people on the go who want to improve their overall health
- For people on GLP-1 medications who want to avoid the side effects
- For people with an MTHFR gene variant

Kids:
- For parents who want to close their kids' nutrition gaps with tasty supplements
- For parents who struggle to get their kids to eat their veggies
- For parents who need to pack a complete lunch for their kids
- For parents who want to strengthen their kids' immune system
- For parents with picky-eater kids
- For skeptical, solution-aware parents who want a clean-label nutrition solution for their kids
- For parents who want to support their kids' gut health

Fifteen buyers, fifteen messages, one brand. That's persona-led growth, and it's exactly what Meta's Andromeda rewards.

If you run growth, creative, or paid media, this is how the top brands already operate.

Want the breakdown?
Like this post.
Comment "GRÜNS" and I'll DM you.

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

We've broken down the funnel of AG1, $600M a year in DTC revenue, 600+ live ads — and we're giving it away.

It includes each of their personas:

- For people who want to improve their gut health
- For people who want to avoid swallowing pills
- For travelers who need full-body support on the go
- For daily health optimizers who want to improve their overall health (multi-benefits)
- For results-driven individuals who want measurable wellness improvements
- For athletes who want to optimize performance and recovery
- For busy moms who need full-body support
- For people who want to boost immunity
- For people who are solution-aware and ready to start AG1
- For people who want to avoid energy crashes
- For people who want to improve health while still indulging themselves
- For people who want to improve sleep quality
- For people who need transparency, safety, and simplicity
- For people who want to avoid nutrition gaps

Fourteen buyers, fourteen messages, one product — that's persona-led growth, and it's exactly what Meta's Andromeda rewards.

If you run growth, creative, or paid media, this is how the top brands already operate.

Want the breakdown?
Like this post.
Comment "AG1" and I'll DM you.

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

We've broken down the funnel of Happy Mammoth, $22M a year in DTC revenue, +600 lives ads and we're giving it away.

It includes each of their personas:
- For women with PMS who don't yet realize their hormones are imbalanced
- For women 40+ who want to rebalance their hormones
- For women who don't know that balancing their hormones is the key to losing belly fat
- For women who are skeptical about whether Happy Mammoth actually works
- For women dealing with a puffy face, double chin, or "moon face"

The breadth of messaging and persona variations feeds Meta's Andromeda system with high-volume, diverse signals, improving delivery efficiency and incremental reach.

If you're responsible for growth, creative, or paid media, this breakdown shows how the winning brands are already operating.

Want to see our breakdown?
Like this post.
Comment "MAMMOTH" and I'll DM you.

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

The Creative Strategist has become the most important role in DTC eCommerce.

I've worked with brands spending $200K+/month who can't scale past their initial winners.

The problem isn't the algorithm. It's creative intelligence.
Here's what separates elite creative strategists from glorified project managers in 2026:

1. They unlock growth with data driven creatives

Average strategists write briefs based on what sounds good.
A-Player Strategists mine the exact words customers use when they're ready to buy:
→ Reddit threads in your niche
→ Amazon reviews of competitor products
→ Support tickets from refund requests
→ Post-purchase surveys from your best customers

Then they build hooks around those exact words.
The actual language people use when they're ready to buy.

2. They make meaningful iterations on winning ads

Andromeda clusters visually similar ads and chokes their distribution.
Most brands are still pumping out the same UGC format with different creators—wondering why performance tanks after week two.

A-Player Strategists isolate the single variable that made an ad win:
→ Was it the hook's pattern interrupt?
→ The social proof angle?
→ The creator's delivery style?
→ The offer structure in the CTA?

Then they rebuild around that insight with format diversity—not cosmetic tweaks.
One winner becomes ten. Not by repeating it—by understanding why it worked.

3. They allocate for calculated creative risk

Safe creative = linear growth. Breakthrough creative = exponential scale.
The best strategists dedicate 20-30% of output to high-variance testing:
→ Formats nobody in their niche is using yet
→ Angles that feel counterintuitive but have organic traction
→ Styles that make you uncomfortable because they're different

Every risk is hypothesis-driven.

They study what's crushing it organically on TikTok, IG Reels, YouTube Shorts in adjacent verticals—then adapt it with precision.

Most swings miss.
But one hit can replace six months of safe iteration.

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

We've broken down the funnel of Wild, 600+ live ads, and we're giving it away.

It includes each of their personas:

- For people who want convenient refillable personal care products
- For people on the go who need portable convenience
- For people who are solution-aware and want new/limited Instagrammable edition deodorants
- For women who want to stay fresh during warm weather
- For women who want to avoid sticky armpits
- For men who want freshness and to smell better for 24+ hours
- For people who are solution-aware and ready to start with Wild
- For women who need aluminum-free deodorants
- For women who have sensitive skin
- For women who want freshness and to smell better for 24+ hours

The breadth of messaging and persona variations feeds Meta's Andromeda system with high-volume, diverse signals, improving delivery efficiency and incremental reach.

If you're responsible for growth, creative, or paid media, this breakdown shows how the winning brands are already operating.

Want to see our breakdown?
Like this post.
Comment "WILD" and I'll DM you.

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@Nico_dlgd LOURD !!!

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@mikefutia Clay

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@Camicees SOP

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

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[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@spect3ral MCP

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

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[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

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[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@mikefutia SKILLS

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@mikefutia Ads

[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@mikefutia NANO

[Elon Musk @elonmusk]

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[Geoffrey ✦ Ad Creatives for Meta & TikTok @Geoffreyhurth]

@maverickecom Workflow