George Branford

Founder of INTENT91

[George Branford @GeorgeBranford]

The same applies to your business…

1) Identify your target demographic.
2)Create content of value that shows how you solve their problem
3) Put that content in front of them via ads/email/socials.
4)Sell to them.
5) Ask for feedback and keep them paying you long term.

[George Branford @GeorgeBranford]

You’d be quick to tell your clients there’s no ‘Secret Sauce’ it’s about doing the basics consistently…

1) Strength train 3 x a week
2) Eat enough protein
3) Stay active and get your steps in
4) Get enough sleep
5) Manage your calories

[George Branford @GeorgeBranford]

Sales at your gym ⬇️

If you don’t get excited when someone finally responds to let you know it’s not for them you’re not following up enough.

[George Branford @GeorgeBranford]

@IpswichTown @ConorChaplin10 Passion 🙏

[George Branford @GeorgeBranford]

Everyone wants it quickly, comfortably & safely… it doesn’t exist!

[George Branford @GeorgeBranford]

The days you wake up early, read and exercise are always better than the days you don’t 🫡

[George Branford @GeorgeBranford]

Out of both gym members and non-gym members, 56% find going to the gym to be an intimidating experience!

Let’s keep driving the mission statement.

[George Branford @GeorgeBranford]

1k ski
100m farmers carry @ 24kg KB
50m sled push @ 200kg
25 burpee box jumps

X 5 rounds

😰

[George Branford @GeorgeBranford]

New gym has official opening after planning row https://t.co/kqs6uAR8ug

[George Branford @GeorgeBranford]

Something I think about daily that helps me stay positive 👇

The only reason your business will FAIL is if you…

Give up!

Or

Run out of money!

Keep showing up and manage the 💰

[George Branford @GeorgeBranford]

A quote that resonated with me this morning from the book I’m currently reading.

“Do things that don’t scale”

Advice from Paul Graham for start ups in their early days!

[George Branford @GeorgeBranford]

In the 7 days our lead source includes the following;

FB ad landing page
Walk in
Local leaflet drop
Instagram DM
Google search

Morale of the story 👉Do more of everything!

[George Branford @GeorgeBranford]

Exercise box ticked this A.M 🚀

30 minute EMOM!

1) 20 calorie assault bike (75avg rpm)
2) 20 calorie ski erg (1300 avg cal/hr)
3) 60s rest
X 10

[George Branford @GeorgeBranford]

I guess the point of me sharing thisexperience is to get fellow gym owners thinking with their business hat on, not their fitness hat, your gym will grow slowly and painfully solely off referrals, so if you got big plans investing time & money in marketing is a good idea. 🤜

[George Branford @GeorgeBranford]

Since becoming a gym owner I’ve lacked a purpose with my personal brand, a part from being a cheerleader for INTENT91 Recently I’ve been thinking about the content I feel inspired to create and the thought I keep coming back to is my experiences as a Founder of a start up!

[George Branford @GeorgeBranford]

In 2 years, Miles has become our Marketing Manager and single-handedly learnt;

Videography
Photography
Email marketing
Social media management
Paid ads
SEO
Website management
Internal & external events
PR
Podcast production
Brand messaging & strategy
Lead gen
Content calenders

[George Branford @GeorgeBranford]

Everyone can change and grow through application and experience.