Your email list is an asset. Most brands treat it like a broadcast channel. There's a difference — and it's worth 20–30% of your revenue.
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dead after the shipping email → Win-back: doesn't exist
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One client added a 3-email post-purchase sequence. No discounts. Just education + one well-timed upsell. That flow alone covered their Klaviyo costs 4x over every month.
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