Just shipped Revenue Recovery for Emaroq.
It uses your existing payment data to find churned customers and automatically send AI-personalized win-back emails.
Ask why they left, offer a reason to return, and recover revenue — without manual follow-ups.
Launching soon.
The #1 reason early startups die? Financial blindness
Everyone knows how to build and market today. But few founders understand their financial data.
If you can't track your numbers, you're flying blind Founder-friendly financial SaaS isn't optional now.
https://t.co/Ye9VyaZxAA
Churned customers shouldn’t just become a number.
We shipped Revenue Recovery.
Emaroq analyzes why customers churned and creates a win-back strategy — who to target, what to say, and how to bring them back.
Lost revenue isn’t always lost.
Any feedback?
#SaaS#BuildInPublic
I thought building the SaaS was the hard part.
Then came the finances.
Revenue in Stripe.
Expenses in a spreadsheet.
Runway calculated manually.
And every time I asked:
“I knew my MRR. But did I really know my numbers?”
I had to piece everything together.
Quick question for founders:
Are you still managing your startup finance in Google Sheets?
When did you (or will you) make the switch to a real finance platform?
https://t.co/CHvftmv2LZ
Multi-currency looked simple on paper.
Then we actually built it.
USD→EUR→GBP→INR→JPY
Suddenly there are FX rates, historical transactions, rounding and edge cases to worry about.
Still testing. Still improving.
Finance software has very little room for “close enough.”
Finance software shouldn't make founders feel like accountants.
It should make them feel in control of their numbers.
That's the direction we're building Emaroq toward.
You can start a SaaS without knowing what MRR, CAC, LTV, churn, runway mean
But eventually, the numbers start making decisions for you.
That's why I'm trying to make Emaroq explain the numbers, not just a Dashboard.
A finance dashboard shouldn't assume you're a finance expert.
I don't want Emaroq to be another dashboard.
It watches your numbers daily.
Alerts you when something changes.
Then:
→ Weekly recap
→ Monthly report
Less checking.
More knowing.
Our What-If Planner was doing too much.
It was powerful, but honestly… a little intimidating.
So I simplified it.
Same idea.
Less complexity.
Easier to understand what happens if you hire, spend, grow, or cut costs.
Finance tools shouldn't require a finance degree.
You shouldn't need to create an account just to understand what a product does.
So I made a tiny interactive demo of Emaroq.
No signup.
No onboarding.
Just click around and see how it works.
Try it: https://t.co/EZwINjMKFS
Your revenue shouldn't have to live in one payment provider.
Emaroq can now connect with:
• Stripe
• Paddle
• Lemon Squeezy
• Dodo
• Polar
• Razorpay
• RevenueCat
Different gateways.
One place to understand the business.
Still adding more.
Early SaaS founders, stop tracking only revenue.
The 3 numbers that truly matter:
• CAC vs LTV ratio
• Real cash runway
• Profit per customer
Get these wrong, and your startup burns cash quietly.
Which one are you improving right now? Drop it below 👇
"We're profitable."
Sounds great...
Until you realize one expense is quietly eating almost half your gains.
That's why I prefer seeing the journey from Revenue → Profit, not just the final number.
What would you cut first if this was your business?