NFT space have changed a lot, it's time to adapt and evolve for @GhostKidDAO.
Chapter 3 will be our biggest step forward.
Here is a message to the holders made earlier today in the discord:
Few months ago everyone was expecting a Boonties S3 with a new leaderboard and new rewards, we came to the brutal conclusion that even if we execute it would only make our holders happy and would not bring a lot of new buyers. GKD need more than that, it need a whole new Chapter, we have a community and a history that deserve to be recognized as one of the top project on Solana and for that we identified multiple problems that we need to fix:
We are seen as a product. You already know my take on that: Community, brand & culture > product. I thought it wasn't the case for GKD and our product wasn't the main selling point, the reality is that when you ask people (even some holders) what they think about GKD the answer is "they have a cool raiding platform" and that's what make most people buy.
Our project is hard to understand. Right now when you look at GKD it's hard to understand everything that is happening, we do raid, we have staking, raffle, there is a leaderboard, sub dao, spookies, shop, incubator, we have a second project, community stuff, etc... Even for me most of the time it's very hard to summarize our activities in a few words so you can imagine for someone that don't know anything about us. It's good for a project to have complexity & depth into it but you should also be able to explain it in few words.
Our branding & marketing are weak, our goal is not clear. GKD brand is too classic, we don't have a very defined identity and our goal & mission are not clear, when you look at top projects today they have a very clear goal and mindset associated to their brand that rally people behind them, sometime it divide opinion but you don't need to please everyone.
With that in mind our goal is clear: Remove the fluff and focus on the essential.
How to achieve that?
A major rebrand on the GKD brand: We want to keep the same vibe that made GKD what it is today but update it and make it easier to understand on the fundamental level. It will include change on the visual aspect and on the message shared by our project.
Focus on utility that make sense: With the current evolution of the NFT market we believe that "social utillity" is the real value that can bring unlimited growth to a project, GKD always have been a supportive community and we want to give her tools to leverage this support in order to allow everyone to grow as an individual and become a better version of themselves on the personal & financial level. Creating win/win situation and aligning incentive with holders is the key for any NFT projects.
Web2 expansion: Growing the GKD brand will also require us to expand our reach to web2, i don't believe than normies will be our exit liquidity, even if we are early and i believe we can see a lot of growth in the NFT market i also believe that buying expensive pfp on internet will always be a niche compared to the global market but expanding our audience outside of web3 can allow us to create more sustainable income stream and unlock potential deal with big brands.
We really aim to bring GKD to the next level. We are taking everything we learned during the last year building this project to create a masterpiece.
We will reveal more about the exact plan closer to the Chapter 3, for now i only wanted to share with you our current vision, we are working with a lot of talented people to achieve our goal to make GKD a face of Solana with this new Chapter.
Thanks everyone for trusting us, our only goal is to make a positive impact in our holders life and we will don't stop till we achieve that.
GKD is not just a NFT project.
We are a MOVEMENT.
WAGBOO
NOTHING CAN MAKE ME SELL MY $SOL I AM DIAMOND FISTING TF OUT OF LIFE CHANGING MONEY WITH AN ELITE CREW FUCK OFF TELLIN ME TO SELL ILL FUCKIN DIE WITH THIS $SOL ARE YOU STUPID. I USED TO RISK MY LIFE FOR A BAG ILL RIDE THIS SHIT TO 0 & DO IT AGAIN.
Working with talented people like @Rem_Artefact & @DevKhepri is so exciting, you come with an idea and you look at them doing it 10x better than what you had in mind.