The new Heisman logo has a purpose-built light and dark background version that eliminates the negative or “ghost logo” effect that happens when reversing the icon.
@tyson_kehler13 @SeattleKraken@climatepledge it is "wrong" by our definition. But that is the way they want it per their branding guide. And since its just letters, we don't mind all that much.
• ENTENDA - E EVITE - OS GHOST LOGOS
O @Pineiro_Design traz hoje na #AlcateiaPSD um conceito bastante difundido no nicho do design esportivo americano mas pouco abordado no cenário brasileiro. Vamos entender o conceito de 'ghost logo'?
Segue o fio 🧵 (1/14)