Giselle

App growth across categories
100M+ social views
2M+ lifetime downloads
$1M+ MRR
Building growth for more app

[Giselle @GiselleAtSMA]

So a selfie + an “about me” post is basically the entrance fee for organic reach on X now… sigh, the things we do for the algorithm 😭

[Giselle @GiselleAtSMA]

@eliana_jordan Not a whole villa in Bali being cheaper than a tiny studio in Shanghai… I need a moment 😭

[Giselle @GiselleAtSMA]

A feature can be narrow. The emotional and social situations around it aren’t.

Your 20s keeps the notification and changes the life around it: losing a job, moving home, being left out.

That’s a much bigger content pool than feature demos.

[Giselle @GiselleAtSMA]

15M+ views across fewer than 5 accounts for a daily motivation app.

Your 20s repeats: “I’m 24…” + a setback + “then they texted me this.”

The reveal pairs a personal message with an app notification.

The story changes. The product moment doesn’t. ↓

[Giselle @GiselleAtSMA]

With all the realistic AI-generated videos on TikTok and Instagram, I genuinely wonder: can most people not tell they’re AI, or can they tell and have just totally accepted it?🤨

[Giselle @GiselleAtSMA]

@HmzBlackwell @peekly_app Such a fun concept lol.
A streamer simulator that doubles as exposure therapy for introverts.

[Giselle @GiselleAtSMA]

Apps built around a familiar platform can borrow its context, curiosity and credibility.

I'd frame social tools around what they unlock on the platform people already use.

Roll goes further: its hook blurs the line between a useful add-on and an official feature.

[Giselle @GiselleAtSMA]

7.8M views across one creator's Roll demos framed as an Instagram update.

"Since WHEN did Instagram get this update?"

Roll turns Reels into templates.

That hook makes a separate app feel like a feature Instagram just added, with the credibility that implies. ↓

[Giselle @GiselleAtSMA]

@danellisona If I don’t post, no one will ever see it. Gotta keep posting!

[Giselle @GiselleAtSMA]

@ryanlohyr @jhueri Agreed. RedNote is by far the most sensitive platform I’ve seen when it comes to directing users to other apps or platforms.

[Giselle @GiselleAtSMA]

“Netflix for the Bible” explains the product and creates the surprise in the same five words.

That’s more scalable than a single winning hook.

Creators can change the face, story and wording while the product stays fixed in the viewer’s head.

[Giselle @GiselleAtSMA]

Faith reached 10K monthly downloads and the Top 100 in 69 countries four months after launch.

Across 9 UGC accounts, the hooks keep changing.
The product definition doesn’t: “Netflix for the Bible.”

Those accounts have generated 3.1M views. ↓

[Giselle @GiselleAtSMA]

Most demos ask people to pause the story and look at the product.

Here, the information people wanted and the information the interface showed were the same.

A good demo doesn’t need less product. It needs a reason for every screen to be there.

[Giselle @GiselleAtSMA]

1.6M and 864K views from two posts that were product demos almost the entire way through.

Flowfy asked where a paycheck went, then used its own budget cards to reveal each expense.

The UI wasn’t an interruption. It was the answer. ↓

[Giselle @GiselleAtSMA]

@thedankoe “Learning first” can be a form of self-soothing. You keep delaying the real action, but studying makes it feel like you’re still doing something.

[Giselle @GiselleAtSMA]

@carlmonkft I’ve seen this so many times. Around 99% of influencers open with a wildly inflated quote, and maybe 20% of them can be negotiated down to something reasonable.

The market is just that messy.

[Giselle @GiselleAtSMA]

@Gaus450 Moral of the story: let someone who knows marketing handle it. Conveniently, I’m right here :)

[Giselle @GiselleAtSMA]

@FarzadGodarz Beautiful interaction, but I’m not sure I understand the feature. Is it showing that I’ve been to the Colosseum, or something else?

[Giselle @GiselleAtSMA]

@jacobrodri_ You still need enough budget to get it in front of people.

[Giselle @GiselleAtSMA]

@Temp248889 I’m curious if people don’t realize it’s AI, or if they do realize and are totally fine with it.