GlassView - Emotional Intelligence Engine™

Where EI meets AI to power connection between brand and consumer

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Join us at POSSIBLE Miami - our Founder @JGBrooksJR will be taking the stage to unpack unpack the key emotional levers that every advertiser should know.

If you’re exploring how to bring more clarity & confidence into your media decisions, this is a conversation worth catching!

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

B2B marketing’s biggest blind spot? Emotion.

Backed by neuroscience and real world enterprise buying behavior, GlassView Founder & CEO J. Brooks breaks down why human connection is one of the most undervalued growth levers in B2B.

Read more👇
https://t.co/1g8kBPi2EC

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

The McDonald’s AI ad backlash wasn’t about AI — it was emotional misalignment.

This @Reel360 article featuring GlassView shows why creative success starts in the brain, not the dashboard: https://t.co/jFlAWkIDhR

#GlassView #Advertising #CTV #BrandStrategy #MarketingMeasurement

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

GlassView Founder J. Brooks has been featured in @eMarketer sharing his predictions on the tech trends set to shape 2026 🚀 Check it out here: https://t.co/m0ei4gXGIQ

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

What Brain-Computer Interfaces Could Mean for Marketing

Honored to have #GlassView Founder J. Brooks latest piece published in Advertising Week:

👉 From @Neuralink to @Merge: What Brain-Computer Interfaces Could Mean for Marketing

https://t.co/dlaEn5a7v5

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Emotion is the next frontier of media.

On Fort Worth Innovates, our Founder & Forth Worth Native J. Brooks discusses how GlassView’s Emotional Intelligence Engine is using neuroscience to help brands understand audiences, optimize media & drive growth. https://t.co/YM60oYInia

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Our Chief Neuroscientist Dr. Michael Platt at #AWNY2025 on how to embrace a more human approach to reaching consumers through neuro-contextual advertising & advances in neuro tech that now allow marketers to read complex signals to understand the emotional responses of audiences.

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Why dopamine hits are destroying brand connections 🤯

GlassView’s J. Brooks on why AI won’t replace human creativity, how neuroscience + emotional intelligence reshape success, and why authentic connections matter more than clicks.

👉 https://t.co/xBaVXxEgYQ

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

GlassView Founder & IAB Measurement & Addressability Board Member J. Brooks quoted in @martechismktg latest on the IAB & MRC’s new Attention Measurement Guidelines & what they mean for digital media.
🔗 https://t.co/JSDntXXTgE
#IAB #AttentionMetrics #GlassView #MediaMeasurement

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

GlassView & Wharton Neuroscience's Dr. Michael Platt will take the stage at @sxsw to chat about his latest work: from FOMO to fulfillment: The Science of Consumer Behavior.

We'd love to see you there. Hit us up at [email protected]!

[Ad Age @adage]

IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy. https://t.co/kd0To4jeiJ

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Read the full article in @adage here: https://t.co/B56cq5SDJm

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Featured in @AdAge! Our work with @Topgolf and IPG’s @MediahubWW leveraged #neurometric insights to drive 193% increase in engagement & 13% lift in brand favorability.

“Partnering with GlassView was a way to get at the root with empirical data,” says Mediahub.

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

We’re thrilled to announce that GlassView has just been named an honoree for Best Artificial Intelligence Design in the 2024 @FastCompany Innovation by Design Awards!

Read the full article here: https://t.co/d4yfZQVdFv

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Exciting news coming out of @GlassViewMedia HQ! We are thrilled to announce the appointment of Mary Pat Simpson as our new VP, Client Partnerships!

Read more about Mary Pat here: https://t.co/mELKHzd90l

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

@bankofengland mentions @GlassViewMedia Cofounder Yann Coatanlem, referencing his take on AI Powered Technology & what Europe needs to do to keep up. Read more here: https://t.co/MX7INOUJtx

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Brand owners are now tapping into the single source of truth, the brain, to understand what connects to audiences and drives motivation like never before.

https://t.co/CVBZsbGTYv

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

This is the start of a revolution. Advertising will never be the same.

Forget clicks and prioritize connection with GlassView Origin.

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

#AI transforms our understanding of the brain—and smart companies can use it to understand their customers better. #GlassView Chief Neuroscientist & #Wharton Neuroscience Director, Michael Platt on #Microsoft’s WorkLab podcast. Listen here:

https://t.co/0zeSij1Ncl

[GlassView - Emotional Intelligence Engine™ @GlassViewMedia]

Regardless what side of the political aisle you're on, there exist anthropological & neurological reactions that can predict outcomes much more than we care to admit. Check out this @nytimes article featuring our Chief Neuroscientist Michael Platt https://t.co/aQyU6Uzr9V