Glen Manchester

Founder and CEO of @ThunderheadOne, #technology pioneer and #entrepreneur. @PrincesTrust Fellow. Enjoys: #adventure, #travel, #photography, #film and #music

[Thunderhead @ThunderheadONE]

As brands shift to be more customer-driven, many seek Customer Data Platforms (CDPs) to provide better experiences. In our latest blogpost, we explain where the CDP fits in, how it can help – and why Journey Orchestration could be a smarter decision: https://t.co/TdICKihzE8

[Thunderhead @ThunderheadONE]

Thunderhead has been included Deloitte Fast 50 2021, thanks to the adoption of our journey orchestration platform and our fantastic revenue growth over the last four years. Read more: https://t.co/AuZEWDCCNN

[Thunderhead @ThunderheadONE]

Many brands are anxious about the imminent demise of cookies, and what this means for digital marketing. In our latest paper, we consider how it came to this – and what we can do about it. Full download: https://t.co/QHWTCk1hmJ

[Thunderhead @ThunderheadONE]

The way brands manage their customer’s journeys has changed dramatically. Understand how and why, and what it means to orchestrate customer-led journeys – everywhere. Latest from the Thunderhead blog: https://t.co/NAOf4Xszrc

[Thunderhead @ThunderheadONE]

The last 18 months had a drastic impact on how brands communicate with and service their customers. To understand more, we commissioned a research report with @mycustomer. This reveals a shift towards what we call the Customer Operating System: https://t.co/6qqQw2mrTs

[Thunderhead @ThunderheadONE]

With the proliferation of digital channels and consumer choice, Customer Experience Analytics is a big deal. We share best practices: from where to focus and what to measure, to how to deliver value across every customer’s lifetime: https://t.co/ME0gfe6Mln

[Thunderhead @ThunderheadONE]

Over the last year, brands sought to mobilize digital channels, and customer journey management evolved at pace. Our new research with @MyCustomer asks marketing and CX leaders how they tackle this. Join us to preview the findings and get your own copy: https://t.co/zJoXSSwdrI

[Thunderhead @ThunderheadONE]

Nimble competition, an explosion of channels and new technology were just some of the many pressing challenges that EnBW faced. So, how did we help this leading European energy provider increase engagement with over 5.5m customers? Watch the film: https://t.co/3OpZI6wzXW

[Thunderhead @ThunderheadONE]

Many brands still use surveys like NPS or CSAT as a proxy for customer experiences. But with every journey being unique (and changing in the moment), there’s a better way to measure CX. Here’s how: https://t.co/5padvDUfZa

[Thunderhead @ThunderheadONE]

Modern Customer Journey Analysis needs to make sense of customer journeys over touchpoints, channels and time. How can we make it work for customers – and the business? Our latest blogpost takes a look: https://t.co/6gdoKWXHro

[Thunderhead @ThunderheadONE]

How can Energy businesses be protected from the lure of auto switching?
Working with Utility Week, we asked industry leaders where they stand, and the role customer engagement plays in protecting brands from a race to the bottom on price. New Report: https://t.co/xCELN7UpZM

[Thunderhead @ThunderheadONE]

If you’re not sure what Customer Journey Intelligence is, but were always afraid to ask, fear not: This blogpost explains what it is, why its impact is seismic and how understanding customer journeys provides unfair commercial advantage: https://t.co/6yhLvFlVGm

[Thunderhead @ThunderheadONE]

Putting customers first doesn't have to be complicated. In our latest film, CRO Rob Coyne shares a practical view on Customer Experience, breaking CX into three elements. Grab a cuppa. https://t.co/5WNGCcN606

[Thunderhead @ThunderheadONE]

Do you know the difference between RTIM and Journey Orchestration? In our latest post, we explain why Real-Time Interaction Management is critical for customer-led businesses. You can also download the latest Forrester RTIM Wave Report: https://t.co/wpExMPgFiB

[Thunderhead @ThunderheadONE]

While 2020 brought disruption, it also forced significant progress in how organizations engaged with their customers. Now that the smoke is clearing, our CEO Glen Manchester outlines four key themes for customer engagement strategy in the months ahead: https://t.co/4cejmkA1U7

[Thunderhead @ThunderheadONE]

We all love to live in the moment. So Real-Time Interaction Management (RTIM) enables brands to converse while the message is still current. Don't waste this moment: download the new Forrester Wave, right here - right now: https://t.co/15DRcGBpci

[Thunderhead @ThunderheadONE]

Journey Orchestration enables the understanding of all available context, across all channels, for every individual. Real-Time Interaction Management then allows you to have the best conversation - in an instant. Access the full Forrester Report: https://t.co/15DRcGBpci

[Thunderhead @ThunderheadONE]

EnBW is one of the biggest energy providers in Europe. But its customers’ experiences weren’t consistent – even the most loyal were feeling misunderstood. Read how we turned things around – and the impact ONE is making: https://t.co/FYaUeV5iS8

[Glen Manchester @GlenManchester]

Wishing our fantastic customers, partners and friends a Merry Christmas, and best wishes for a happy and successful 2021.