Braithwaite Communications

Rooted in the art and science of good narrative, we're an independent marketing and communications firm that builds branded stories worth spreading.

[Braithwaite Communications @GoBraithwaite]

It's the end of an era. The last penny was minted in Philadelphia last week. The removal of the coin from circulation will have broader implications for brands and how they price and market their offerings. Learn more in this week's #LongStoryShort.

https://t.co/WrWXCxtpXk

[Braithwaite Communications @GoBraithwaite]

When "Paranormal Activity" was released in 2007, the found-footage horror movie used some unusual marketing tactics (at the time) to build buzz and demand. Learn how word of mouth turned the movie into a blockbuster in this week's #LongStoryShort.

https://t.co/CEEtmhfnM5

[Braithwaite Communications @GoBraithwaite]

IKEA U.S. turns 40 this year - and so do its iconic meatballs. IKEA’s restaurants and the meatballs served there are central to the IKEA experience – and sales strategy. Learn more in this week's #LongStoryShort.
https://t.co/v21Ybjxx11

[Braithwaite Communications @GoBraithwaite]

When Pampers didn't respond to a TikTok user complaining about their baby wipes packaging, a smaller competitor took advantage of the opportunity to get their name out there. In this week's #LongStoryShort we explore the value of social listening.

https://t.co/VGwfFUkrYh

[Braithwaite Communications @GoBraithwaite]

Bombas socks are far from the cheapest option. But the brand's founders saw a need for more and better socks, and they built a value prop around making that matter. Learn why their approach worked in this week's #LongStoryShort.

https://t.co/AGrCWZdV3O

[Braithwaite Communications @GoBraithwaite]

For the announcement of her 12th studio album, Taylor Swift did what no fan thought - she went on a podcast. For marketers, the strategy is a reminder that there are other mediums and platforms to share news beyond a traditional press release. Learn more

https://t.co/s18k9vKKFc

[Braithwaite Communications @GoBraithwaite]

For about a month every summer, Middle Child is taken over by tomatoes for its highly anticipated BLT season. The sandwich shop has turned a deli staple into a marketing movement. Learn more in this week's #LongStoryShort.

https://t.co/DOnNbzAid3

[Braithwaite Communications @GoBraithwaite]

As the 2025 MLB All-Star Game wrapped up, the Phillies took advantage of the moment to drum up excitement for next year's event to be hosted at Citizens Bank Park. The promotion of the 2026 All-Star game offers a lesson in when and how to share big news. https://t.co/1ya8Vev28p

[Braithwaite Communications @GoBraithwaite]

Cinnamon Toast Crunch has entered the world of true-crime with its latest campaign “Must Cinnadust.” The brand made sure the campaign was built around how its audience consumes content today. Learn more in this week's #LongStoryShort.

https://t.co/YPeB0rskz2

[Braithwaite Communications @GoBraithwaite]

Raising Cane's has a new twist on milestone announcements and marketing pushes with the celebration of its Golden Birthday. Learn more in this week's #LongStoryShort.

https://t.co/bKTJbAYBVs

[Braithwaite Communications @GoBraithwaite]

Does water need branding? Liquid Death thinks so. As the brand has grown, it’s started dabbling on marketing’s biggest stage – the Super Bowl. Quench your thirst with this week’s #LongStoryShort.

https://t.co/PIshnheR8n

#marketing #communications #branding

[Braithwaite Communications @GoBraithwaite]

While the fate of TikTok in the U.S. has been postponed for now, the recent turmoil signals a key lesson for content creators and marketers alike: Don’t cache all your content in one social media platform. #LongStoryShort.

https://t.co/xb2qKgw5Op

[Braithwaite Communications @GoBraithwaite]

Walmart is tweaking its look and feel for the first time in years. While coverage of the rebrand has been largely positive, some outlets are calling out just how minor some of the updates seem to be. Learn more in this week’s #LongStoryShort.
https://t.co/OrkIC7ZVHs

[Braithwaite Communications @GoBraithwaite]

Have you heard of the “Rule of 7”? In short, it’s related to the importance of repeat exposure to brands and messaging in the sales journey. We explore the Rule of 7’s significance for marketers in this week’s #LongStoryShort.

https://t.co/SCGgewKJMP

[Braithwaite Communications @GoBraithwaite]

Zoom Video Communications announced it was changing its name to Zoom Communications, now describing itself as “an AI-first company delivering modern, hybrid work solutions that enable you to collaborate seamlessly.” Learn more. #LongStoryShort https://t.co/oJyI4prTxs

[Braithwaite Communications @GoBraithwaite]

Build-A-Bear is more profitable today than it’s ever been. How? By expanding its audience and reaching new customers through different channels. Learn more in this week’s #LongStoryShort

https://t.co/x4UN3ePJ0i

#marketing #branding #communications #publicrelations

[Braithwaite Communications @GoBraithwaite]

Spotify Wrapped has become a defining part of streaming music culture. Every December, listeners share and compare their most-listened artists, songs, and more. But according to users, this year’s rollout missed the mark. Learn more. #LongStoryShort.

https://t.co/3wi03JAnUz

[Braithwaite Communications @GoBraithwaite]

This year marks the 50th anniversary of the Arecibo Message, the first intentional broadcast beyond our solar system. The message offers important lessons for today’s communicators around knowing your audience. Learn more in this week’s #LongStoryShort.

https://t.co/Dwm2Kp47o3

[Braithwaite Communications @GoBraithwaite]

Turkey has been getting some negative press. But turkey producers are pushing back. Butterball is countering the anti-turkey buzz with a coordinated content marketing campaign that’s shifting the narrative. Learn more in this week’s #LongStoryShort.🦃

https://t.co/yIjapTU5s0

[Braithwaite Communications @GoBraithwaite]

Ever wonder why we say “tick tock” instead of “tock tick”? There’s actually a linguistics rule for it called ablaut reduplication, or the I-A-O rule. Learn why this matters for marketers in this week’s #LongStoryShort.

https://t.co/n35dPojrIz