Sarah Key (She/Her)

Service Owner at @NHSBT with a side of freelance & public speaking on marketing, digital and good content. Proud Armenian 🇦🇲 Loves fitness & food.

[Sarah Key (She/Her) @GoSarahKey]

Search saves lives. Here's how we do life-saving SEO at
@NHSBT as seen at @brightonseo: https://t.co/JVLc6P2Rxx

[Sarah Key (She/Her) @GoSarahKey]

@chimammeje Where to even start... 😂 Appreciate your work, Chima

[Sarah Key (She/Her) @GoSarahKey]

@Errioxa Thanks for including me 🙂

[Sarah Key (She/Her) @GoSarahKey]

6 trends to watch:

📉 Predictive SEO analytics
🤖 AI
🗣️ Ways of searching
📍 Local SEO
🎨 Personalisation
💭 How Google understands content

@VarnMedia
#BrightonSEO

[Sarah Key (She/Her) @GoSarahKey]

A lot in SEO has changed but much has stayed the same. Tom of @VarnMedia takes us through the tried-and-true principles over the years.

#BrightonSEO

[Sarah Key (She/Her) @GoSarahKey]

5. There's no silver bullet. No cure all. No shortcuts.
6. Never stop learning. Value personal development for you, and your team. (Amen!)
7. Link building is irrelevant long term unless you build brand.
8. Know your competitors in detail.

@VarnMedia
#BrightonSEO

[Sarah Key (She/Her) @GoSarahKey]

Loving @michal_suski's talk on *good* content creation through AI. So much AI-generated content has an uncanny valley tone of voice - nearly human but not quite. Michal guides you through how to avoid this: https://t.co/tjiRxKzayN

[Sarah Key (She/Her) @GoSarahKey]

@raysaddiq1 You're going to be brilliant 🤩

[Sarah Key (She/Her) @GoSarahKey]

Check out @mattmultiplied's slides on this: https://t.co/gsxz1XMsmy

[Sarah Key (She/Her) @GoSarahKey]

A people-first approach: why web accessibility matters in SEO by @mattmultiplied

93% of homepages tested had WCAG 2 failures. The web is fundamentally designed to work for all people, not most people. So why are so many sites failing at the first rate hurdle?

#BrightonSEO

[Sarah Key (She/Her) @GoSarahKey]

Great tools:

IBM chrome extension: https://t.co/T9psbDz7KH
IBM equal access toolkit: https://t.co/EkySlbGFvI
Chrome DevRel: https://t.co/eXgPvhzC1v

@mattmultiplied
#BrightonSEO

[Sarah Key (She/Her) @GoSarahKey]

Billie's talk is bursting with tips and knowledge - way more than I could include here. So work with her goddammit. Sign up for a free audit template and for a chance to win a free accessibility audit: https://t.co/CNJkWzLjZ8

@BillieGeena
#BrighronSEO

[Sarah Key (She/Her) @GoSarahKey]

Ensuring your tech SEO strategy is accessible by @BillieGeena

Is your site accessible? Why the f*uk not? 15% of the world's population lives with an accessibility consideration. It's higher in the UK at 18% - around 81% of those people have access to the internet.

#BrightonSEO

[Sarah Key (She/Her) @GoSarahKey]

"Asda's sitemap is a nightmare for user experience when it comes to accessibility."

@BillieGeena
#BrightonSEO