Good Ads Matter is a repository of over a thousand advertisements from various genres, formats and filmmakers – handpicked & curated by Purpose Studios.
In a world where the incessant buzz of the city threatens to disrupt our every moment of solitude, Apple has once again come to our rescue!
Read our discussion below ↓
#GoodAdsMatter#MegaForce#Apple
The dynamic trio between Apple, TBWA and Megaforce has always elevated the boundaries of creative artistic expression. Their innovative and daring approach to storytelling has propelled them to the forefront of the industry that inspires and captivates audiences the world over.
The partition of India separated thousands of families and friends overnight, crushed millions of dreams, and scarred every citizen for decades.
Watch the ad here: https://t.co/OyogdfolFZ
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Ogilvy, of course, did what it does best & treated this campaign as more than just a commercial, more than just an advertising gimmick, and gave two infringing nations a common ground to reconcile on.
And this is only the first of a sequence of five ads about the two friends!
A mother being reunited with her son after 15 years is a touching portrayal that reminds us that while it may be difficult for those who have left their home behind, it is even tougher for the ones who are left behind.
Watch here: https://t.co/Y4mglfAyso
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British Airways has always been synonymous with bridging gaps between communities and individuals living across the globe. Drawing inspiration from deep-rooted family ties in India, BA’s touching and relatable story has touched the hearts of many.
“Madras action hero, Flashback to comic zero, violent villain role, cut to emotional Rock n Roll, Chennai’s story of a cutout character where cinema is the nuclear reactor!”
That’s right, we are going to Chennai today!
Credits:
Brand: @timesofindia
Agency: JWT India
Prod: Good Morning Films
Exec CD: Senthil Kumar
CD: Agnello Dias
Producer: Vikram Kalra
Dir: Shashank Chaturvedi
DoP: Jason West
Copywriter: Senthil Kumar
Music Dir: Vijay Anthony
Folk Artist: Madurai Chinna Ponnu
This film is a visual reminder of the passage of time, with the all-new Dakar racing alongside its 1984 self! To achieve this, actual footage of the new model was filmed in the desert and was underlined further with realistic split-screen CGI environments of the classic 1984 car.
With seamless transitions and segues, the spot replayed the entire history of the rally in a span of a minute! Stitching together every era of the rally raid, director Cache Bunny masterfully juxtaposes the first and the most recent model of the automobile alongside each other!