Gooey Digital

Digital marketing for people who like bright ideas, creative content & techy stuff. Follow us for #marketing, #seo, #socialmedia and #tech advice and news.

[Gooey Digital @GooeyDigital]

Should tech firms have sought permission and compensated the artists whose work informed their algorithms? What implications may this have for people using their tools? These thorny questions are explored in this article from Variety 👇

https://t.co/wDd9T5Eegz

[Gooey Digital @GooeyDigital]

We know, we know - it isn’t even Halloween yet, but Meta (of Instagram and Facebook fame) has just launched a bunch of new tools that can help you get selling this Christmas 🎄Check out what’s on offer below.

https://t.co/7tLI2g2K7L

[Gooey Digital @GooeyDigital]

Want to connect the dots in your digital marketing strategy? The team at Gooey Digital can help. We apply our years of experience to create strategies with a bedrock of deep data analytics - leading to MEASURABLE business growth, not just vanity metrics

https://t.co/JGi4Zk2qoj

[Gooey Digital @GooeyDigital]

✖ Should you be posting on X? ✖

X is in the headlines (for all the wrong reasons) - but is it still a platform that holds opportunities for brands looking to grow awareness and connect with customers?

https://t.co/w71aCjWu8H

[Gooey Digital @GooeyDigital]

Is your content failing to make the impact you’d expect? Load times feeling a little sluggish? Bounce rate bouncing out of control? Never fear - it’s just time for a tech audit!🔍Drop us a message to find out how we can supercharge your web performance with a few clever fixes🚀

[Gooey Digital @GooeyDigital]

Identifying the right keywords isn’t simply a case of embarking on keyword research - it’s also important to understand exactly what your competitors are aiming for in their own SEO strategy 👀 Learn more below:

https://t.co/chjZgmWGDp

[Gooey Digital @GooeyDigital]

📢 Google announces it won’t be ‘deprecating third-party cookies’ in Chrome 📢

In big news for the world of digital marketing, Google has shelved its plan to deprecate third-party cookies in Chrome. For our in-depth view, read our latest article:

https://t.co/1vhEFLx08j

[Gooey Digital @GooeyDigital]

Reduce spend AND drive leads with your PPC? It's all about being clever. But... what does that mean?

Our PPC expert, Carl Burdett, shares his five quick wins 👇

https://t.co/mKxJSGGtWh

[Gooey Digital @GooeyDigital]

It’s impolite to blow your own trumpet, so we’ll just share these words from our wonderful clients Ski Club of Great Britain®, (very humbly, we hope you understand) who have worked with us for several years🙌

[Gooey Digital @GooeyDigital]

In the latest article from the nerdy brains of Gooey Digital, Charlene Whitlock takes a deep dive into the surprisingly complex world of metadata, and gives her top tips for making the most of metadata in your wider SEO strategy.

https://t.co/7pNUpy2NdK

[Gooey Digital @GooeyDigital]

@RacingTV 🙌

[Gooey Digital @GooeyDigital]

🎥 Create content ideal for mobile users of the site - which, according to Statista, represents 50% of those accessing the platform.

🎥 Cross-post from other platforms to make their content work harder, for example, as Reels or TikToks.

[Gooey Digital @GooeyDigital]

Have you started using YouTube Shorts yet? A format brazenly inspired by the runaway success of TikTok, creators who utilise this feature can:

🎥 Slice and dice their channel’s main videos to suit the short and snappy format and draw people to their longer-form content. /1

[Gooey Digital @GooeyDigital]

Will Google's new core search algorithm update - which was rolled out over October - affect those who use AI-generated content? The answer is nuanced, but as usual, quality remains key 👇

https://t.co/lhZcoX7uFa

[Gooey Digital @GooeyDigital]

Office dog 🤝 Office bloke

Is it time to add "dog whisperer" to content king and editor extraordinaire Alex Bullock's already impressive list of skills? We’ve checked in with our four-legged friends Harry and Peach and they've already promised to endorse him on LinkedIn 🐕 🐶

[Gooey Digital @GooeyDigital]

Will Q4 of 2023 become the era you ace your Instagram strategy? Well, keeping an eye on trends, updates and the vagaries of the algorithm will certainly help - for which we recommend this comprehensive guide from Sprout Social.

https://t.co/ewi1YbYrU7

[Gooey Digital @GooeyDigital]

Are you a small business looking to up your #SEO game but don’t (yet!) have the budget for an agency? Well, never fear! Gooey Digital founder and friendly overlord Nick Huxsted has created a comprehensive guide to DIY SEO to get you started.

https://t.co/tgcn810PdI

[Gooey Digital @GooeyDigital]

📌If, for whatever reason, you are not currently ranking 1st in organic search for your brand name.
📌 If a cheeky competitor is currently running PPC ads against your brand term, placing their offering above yours in search results.

[Gooey Digital @GooeyDigital]

You may have noticed, on your everyday rambles around the Internet, that some brands appear to bid on their own brand name in their PPC campaigns - and you may well have wondered whether this is something you should be doing as well 🤔

[Gooey Digital @GooeyDigital]

To find the answer, we asked our resident paid media manager Carl Burdett to share his view - and he was kind enough to oblige!

According to Carl, there are two scenarios in which it may be wise to bid on your brand name 👇