One hand: Almost 1 in 3 researchers have a short path...just 2 touch points before heading to the the brand site to convert. Other hand: 34% take 53 days to purchase and have 23 digital touch points. #GoogleB2B
Based on research we've segmented B2B researchers into 4 buckets (committed, quick decision makers, competitive and thorough researchers). Point being this group is incredibly diverse #GoogleB2B
19% of purchases influenced by sales rep. 54% of purchases influenced by Digital. Could we make sales reps more effective by breaking down silos? #GoogleB2B
See how your brandβs mobile web speed stacks up to the competition and learn how to delight customers with fast, frictionless mobile experiences. https://t.co/vqwxlpziRm
18% gain in likelihood to purchase when shown emotional ad at the end of the purchase journey vs 10% gain in likelihood to purchase when shown a rational ad at the end of the purchase journey #GoogleB2B