Ben Casey | Google Ads x eCommerce

Performance Director @ • 25m+ Profitable Spend on Google & YouTube Ads • Tweets about eCommerce & profitable Google Ads • Follow my journey

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@Bogzabs96 HOOKS

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@mikefutia CHAT

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@AnthonyEclipse Clone

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@respeculator 2 🐐's

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@anthonytambooo SEND

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@Robin_ecomm send

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@Kubycazal @ecomlegend Legend

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@bratinceptly Views is only watching 30seconds+

Whats the rate for 100% video play? Interesting to see if anyone has watched the full vid..

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@ecomwithbrook Training

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@vincentbeima Closest thing to a legal scam...

[Vincent Beima | Supernatural Advertiser @vincentbeima]

Just because an agency nails it with Facebook Ads, doesn't mean they can with Google.

It's like a champion swimmer being asked to win a mountain climbing contest.

Both demand athleticism, but the terrain and techniques are worlds apart.

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@FedotOff90 Funnel

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@imrayjohnston Yeah nice, I'm guessing your impression share is very low and AOV is decent enough to scale.

Looking at blended ROI is the way to go now.

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@PPCPowerhouse An impression share of 78% implies you are also a 'big bidder' for the size of audience your running your ads to.

If it's non-brand it will be hard to reach anything over 80-85% impression share so maybe it's worth increasing your budgets as well, especially if results are good?

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@georgeclementss Learnt a harsh lesson years ago... never use dynamic ads or dynamic keyword insertion for competitor campaigns 😂

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@marketbrah Very hard to do! Good luck in the search 🔎

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@georgeclementss Youtube

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@bony_ghadiya_ Google

[Ben Casey | Google Ads x eCommerce @GoogleByBen]

@thebrianmoncada Thanks Brian, legend!