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Get started with the Google Ads AI Essentials→ official page for updates, tips, and inspiration from the Google Ads team.

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Meet your 𝗡𝗘𝗪 Google Ads homepage—now powered by Gemini. 👋

Here’s what’s coming soon:

💡 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Uncover the most critical opportunities and issues to stay ahead of the curve.

💬 𝗖𝘂𝘀𝘁𝗼𝗺 𝘄𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲𝘀: Track progress against performance goals with a quick prompt.

🔍 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Dive deep into the details so you can take action and stay informed.

Currently in beta for English accounts. Reach out to your Google team for more details.

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1 billion conversions. From the living room couch. 🛋️💸

We used to think of the living room TV as a passive screen. Shaifali Nathan, Senior Director, Ads marketing and insights APAC, shares just how much that has changed 👉 Last year, YouTube ads on CTV screens drove over 1 billion conversions*

This shift tells us that passive viewers are turning into active buyers on YouTube. And YouTube ads are now more interactive and shoppable to be able to capture these moments.

The brand takeaway: If your team is still treating television purely as an awareness play, you are missing a highly efficient lower-funnel opportunity.

*Source: Google Data, Global, April 17, 2024 to April 15, 2025

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@chuchonthemove Hi Jason. There are several reasons that could be impacting your conversion rate. Since you're unsure about the exact reason, the most effective starting point is to ensure conversion measurement is fully implemented. You can learn more here: https://t.co/jlijUqqc0y.

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@fuyunghei Hi there. To get in touch with our direct support team by filling out this form: https://t.co/cL9qd40XSC. This will connect you with a team who should assist you further.

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Is your creative workflow moving fast enough to keep up with demand? ⏱️

As marketers, we’re constantly balancing the need for more creative assets with the struggle to keep them perfectly on-brand.

To solve this, we’re making major updates this summer to Asset Studio – the centralized Google Ads hub for your creatives. We sat down with three ads experts to discuss how these new capabilities will transform your workflow:

🎨 Streamline workflows and guardrail your brand: Effortlessly pull existing assets into one library from Google surfaces (like YouTube Studio and Pomelli) or third-party platforms like Adobe and Canva, and upload PDFs to act as a permanent anchor to your brand’s style. Jyll Saskin Gales points out: "Marketers will find Asset Studio’s new ingestion capabilities most helpful because you can give so much more context to these systems so that they can create a much better output that's customized exactly to your business needs."

🧪 Prove performance with frictionless A/B testing: Instantly turn any creative edit into an automated test to measure exact performance lift. @PPCKirk notes: "That's going to be really helpful to see which of those assets are performing better than others, and then build more like that."

🚀 Unlock programmatic scale for all clients: New API generation tools allow agencies to build text and images directly into custom campaign platforms. Sarah Stemen, emphasizes that: "All these updates unlock creativity, opportunity, and scale for every single marketer.”

Prepare your brand guidelines and asset library now so you’re ready to hit the ground running. 😎

Watch the clip below to hear the experts’ full reactions.

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Are your Shopping campaigns keeping up with consumer intent? ⚡🛒

We sat down with 3 ads experts (Brittany Sager, Mike Ryan,Kirk Williams) to review the recent announcements at #GML2026, and get their real reactions to AI Max for Shopping campaigns.

The consensus? We’re moving into an era of hyper-personalized, dynamic ad experiences inside AI surfaces. No static product title can keep up with how specific consumer search intent has become.

Here’s what this means for you:
🔷 Text customization: You can generate ad copy that speaks directly to shopper intent and complex, conversational queries. As our experts noted, “no static feed title could meet that kind of demand.”

🔷 High-intent traffic: By dynamically matching your site’s most relevant landing pages to a shopper’s intent, AI Max for Shopping campaigns captures the complex, long-tail searches that standard Shopping campaigns often miss.

🔷 Optimal format selection: Between text and Shopping ads, the best format is selected based on what is most relevant to the shopper’s precise needs in the moment. This drives the high-quality traffic that converts seamlessly.

The pro-tip? If you’re already using Shopping campaigns, talk to your Google rep to get started. By leveraging your product feeds, AI Max for Shopping campaigns transforms standard product data into dynamic Shopping ads designed to answer conversational queries.

Watch the clip below to hear the experts’ full reactions, and how you can get started today. 🎥👇

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@max_massia Hi there. To expedite your request, please confirm if you have tried reaching out to our support team via this link: https://t.co/cL9qd40XSC? If you have already created a support case, kindly share the Case ID via DM for follow-up.

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