Kirk Williams

Owner ZATO Google Ads Agency. TEDx speaker. Author. Married w/6 kids. Not on X much anymore, let's connect on LinkedIn:

[Kirk Williams @PPCKirk]

Google: "Our PMax AI is smarter than you could possibly imagine."

PMax performance if you change your ROAS target from a 450% to a 445%:

[Kirk Williams @PPCKirk]

@allenwalton @andrewjfaris I witnessed no meltdowns, just a secure person with a ton of stress on him reaching out in transparency and vulnerability. If that was a meltdown, then I’m a Meta ads expert!! 😂

[Kirk Williams @PPCKirk]

@RevivedThoughts Doesn’t count.

Example: I’ve spent hours in CDG but have never been to France.

[Kirk Williams @PPCKirk]

@NoahRevoy @julieingersoll @MBurtwrites It’s horrible that is somehow a thing in some religious circles, isn’t it 😣

[Kirk Williams @PPCKirk]

@julieingersoll @NoahRevoy @MBurtwrites Same, same, and same.

[Kirk Williams @PPCKirk]

@MenachemAni @BallinFil @CJSlattery Thanks Menachem! Yes, any of the three of us could do this well I'm sure.

@BallinFil this is basically why I built my course "Google Ads for the Busy DTC Operator", I'd be happy to give your community a discount if that's of interest. DM me if so: https://t.co/2VBv4sXr4n

[Kirk Williams @PPCKirk]

@ThisGuyPhill @couuor 💯 I think this is one of those times where in 10 yrs we're saying: "remember when Meta yeeted real marketing to try to make everything uber 'scientific' & then later learned that was a mistake".

Caveat: I haven't built a $1T corp so also I could be totally wrong 🤷🏻‍♂️

[Kirk Williams @PPCKirk]

@ihyace 10/10 would watch again

[Kirk Williams @PPCKirk]

Tired but happy after a day full of Google Marketing Live conversations. Had the privilege of joining 16 other PPCers brought in for NDA sessions with Google to help guide the future of Search as well as offer product feedback… and a private Maroon5 concert was pretty cool too!

[Kirk Williams @PPCKirk]

@jforjacob @ron_ecomm @herrmanndigital I have zero dog in this fight and don’t know who is “right or wrong” but even I can see that the OP saying “only the killers” is a direct dunk. 😂

[Kirk Williams @PPCKirk]

Messing around with your 22 yr old G (upgrading speakers and replacing door latch mechanism) on a Friday while the kids play in the backyard is peak vibes.

[Kirk Williams @PPCKirk]

@allenwalton Bruh 😱😱😱😱

[Kirk Williams @PPCKirk]

@PhilKiel

[Kirk Williams @PPCKirk]

@RobertMSterling Me and all my millennial digital advertiser friends *feel* this

[Kirk Williams @PPCKirk]

@heyitsalexP So they subscribe to the algo?

[Kirk Williams @PPCKirk]

@GamewithDave

[Kirk Williams @PPCKirk]

@prranch It’s insane how unethical all dealerships are and yet they’re just continually accepted by society. Crazy biz model

[Kirk Williams @PPCKirk]

How common is it for a dealer to sell a car out from under you when you had a mutually signed PO & were just waiting on them to get the title in (our bank wouldn’t cut a check until the out of state dealer had the title)? seems shady but I’m unsure if that’s relatively normal?

[Kirk Williams @PPCKirk]

@prranch Purchase Order. Yeah to me if we sign a mutual agreement there must be something there. That being said, I don’t think I’m interested in a lawyer at this point for my own sanity, but I’ll definitely leave some negative reviews!

[Kirk Williams @PPCKirk]

@Seanfrank Every time your X deposit starts shrinking, just post about the wedding again for that sweet virality