Marcus Pousette

Applying AI to marketing | Co-founder at Gro

[Marcus Pousette @Marcuspousette]

@TheFlowHorse damn who is cutting onions

[Marcus Pousette @Marcuspousette]

@eric_seufert media buyers went from tweaking audiences to lying to the pixel professionally 😂

[Marcus Pousette @Marcuspousette]

@gabriel1 "just circling back on this”

[Marcus Pousette @Marcuspousette]

@codyplof I'm so excited to announce...

honestly linkedin sounded like this way before GPT launched 😂

[Marcus Pousette @Marcuspousette]

@0xgaut same!

[Marcus Pousette @Marcuspousette]

@oliverbrocato make an apples-to-apples comparison instead. Look at the best founders and the best drop shippers, then look at the worst drop shippers and the worst founders.
Which basket would you rather be in?

[Marcus Pousette @Marcuspousette]

@gregisenberg next status symbol: “approved by a human” 😅

[Marcus Pousette @Marcuspousette]

if an AI agent consistently recommends your products as a brand or retailer, you are in for a generational run!

[Marcus Pousette @Marcuspousette]

if you run DTC brandi think you will start seeing you Meta performance drop and organic spike

it's not because of your great branding...

its because ai agents dont have a solid attribution yet so purchases get attributed to organic search

[Marcus Pousette @Marcuspousette]

@gabriel1 attention vs intention

[Marcus Pousette @Marcuspousette]

@iamshackelford tbh this mindset has worked for me:
do you want to be right or do you want to be rich

[Marcus Pousette @Marcuspousette]

@eric_seufert agree installs are vanity

for brands the number to watch is how many of those 10M let muse buy something for them

[Marcus Pousette @Marcuspousette]

@JoshJDurham honestly a bit late

[Marcus Pousette @Marcuspousette]

@bcherny @AgenticAIFdn most of my skills aren’t for code

one syncs finished ad videos to a client’s drive every week, one turns my day’s commits and meetings into post ideas

[Marcus Pousette @Marcuspousette]

@coreyganim i run a daily version, claude reads the day’s commits, meeting notes and slack and writes one summary

haven’t pointed it at “what should i stop doing” yet, stealing that

[Marcus Pousette @Marcuspousette]

@PPCKirk @TaylorHoliday Meta can’t even handle FB or IG attribution 😅

Thats why companies pay thousands to attribution software like Tripple Whale and Hyros

[Marcus Pousette @Marcuspousette]

at the end of the day anyone can say
“i dont know” but it take a true corporate leader to say:

“I think we need to circle back once we have had some cycles to pressure test the broader implications”

[Marcus Pousette @Marcuspousette]

@iamshackelford aint no way GPT is the peacemaker in this situation 😂

[Marcus Pousette @Marcuspousette]

@eric_seufert agree, the platforms will own the agents

the brand’s real lever is what those agents read about you