Julie F Bacchini

President, Neptune Moon. Top 25 Most Influential PPC Expert. Conference speaker. #PPCChat Managing Director. Eagles fan, wife & mom. Dog & wine lover.

[Julie F Bacchini @NeptuneMoon]

In the PPC industry? Join the PPC Chat community:

Follow #PPCChat here on Twitter

Weekly chats on Tuesdays at 12:00 PM EST on our Slack

Find all the PPC Chat channels where you can interact with other PPC pros here:

https://t.co/6vefNG4Dxa

[Julie F Bacchini @NeptuneMoon]

Is anyone looking for a data analyst intern this summer?

I met a great young guy at an event over the weekend and I'm putting the word out to my network.

See my LinkedIn post for more info...

https://t.co/qnI32yLC19

#PPCChat

[Julie F Bacchini @NeptuneMoon]

@BryanBumgardner @northbeam Products that are bought with discretionary income are advertised on Meta. People have much less of it right now.

It's mostly that.

[Julie F Bacchini @NeptuneMoon]

@Feisty_Waters Went today to get teen summer reading materials! I am a massive user of Libby to read on my iPad.

Yay libraries!!!!

[Julie F Bacchini @NeptuneMoon]

@glenngabe But there are new made up metrics, so everything will be fine, right? 😩

Just because they don't show it in a table doesn't mean entities don't know or can't show drops in traffic to them.

Agree on ripping off the bandaid. Be the first in that regard anyway?

[Julie F Bacchini @NeptuneMoon]

It's not just you...

Shopify is having issues.

Their status page:
https://t.co/3X1906htFs

#PPCChat

[Julie F Bacchini @NeptuneMoon]

@oliviaakory I hate him more every time I hear him speak

[Julie F Bacchini @NeptuneMoon]

@Tonysmarkettips Eagles fans are not upset about the Brown trade.

I feel for Verse having to go to Cleveland and be locked up there for years.

[Julie F Bacchini @NeptuneMoon]

PPC Chat is sponsored by Jyll Saskin Gales!

Most podcasts just repeat the news. Jyll focuses on what actually works.

Tune in to Inside Google Ads for expert strategies, proven frameworks and practical tips for Google Ads.

https://t.co/zRFTQswKHL

#PPCChat

[Julie F Bacchini @NeptuneMoon]

Join me for PPC Chat’s live session today, on our Slack, where we are going to talk about all the things from GML that were not in the keynote & some that were and our thoughts 2 weeks out.

Today, June 2nd at 12:00 PM ET

https://t.co/7C6XoAOkyi

(1/2)

#PPCChat

[Julie F Bacchini @NeptuneMoon]

This massive document lists everything that was "announced" at Google Marketing Live this year.

https://t.co/IefXeeJu9g

#PPCChat

[Julie F Bacchini @NeptuneMoon]

So do we still want to talk about GML?

Or have we all moved on by now?

I’m working on topic for tomorrow’s chat…

#PPCChat

[Julie F Bacchini @NeptuneMoon]

Ok, I know it's Monday morning and all, but does this seem bananas to anyone else?

Healthcare ads being tested, but not testing ads with pinning or disclaimers? Seems like a recipe for disaster, no?

#PPCChat

[Barry Schwartz @rustybrick]

Google Ads testing healthcare ads in AI Mode in the US for English queries https://t.co/bUkD2CiwfW

[Julie F Bacchini @NeptuneMoon]

Y'all...

I went to @BrianDawkins charity event last night and met him and a bunch of former Eagles and it was so cool.

They were all so nice.

And his foundation is doing such great work. Happy to support it!

Look at my face here - I can hardly contain my fan girldom!

[Julie F Bacchini @NeptuneMoon]

Did you all know that #PPCChat is 15 years old???

Started by Matt Umbro in 2011. I took over in 2017.

Been an absolute pleasure to continue to grow what he started all those years ago.

Thank you to all of you who make the community a great place to hang out!

[Julie F Bacchini @NeptuneMoon]

@edzitron This bubble REALLY needs to burst

[Julie F Bacchini @NeptuneMoon]

@gregisenberg @armano Well to be fair, the same AI probably wrote them… 😩

[Julie F Bacchini @NeptuneMoon]

Hey @VerizonSupport

Please fix your network in the Eagleview Town Center area near Exton PA.

You know it’s horrible. It’s documented.

Could not text or call or post there today. Phone shows 3 bars.

It’s a very populated area - businesses, homes & apartments.

FIX IT

[Julie F Bacchini @NeptuneMoon]

@glenngabe The financial system is not ready for this. How will chargebacks works in this scenario exactly?

What happens when the AI messes up?

Who is liable?

Also - do not do this. Protect yourself & your financial data & assets.

[Julie F Bacchini @NeptuneMoon]

@scottbudman These companies seriously overestimate how critical they are to real people. Perhaps they should… what’s the phrase they all love?

Oh yeah - touch grass.

Or talk to people outside their very insular bubble?

[Julie F Bacchini @NeptuneMoon]

@JaynitMakwana He needs to stop talking. Like seriously stop speaking publicly for a bit.