10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue.
- Discounts that kill your brand perception
- Just-below pricing (.99) that signals cheap quality
- Bundle offers with zero appeal
- High traffic, but prices aren't converting
These are the exact issues I see when auditing DTC brands.
That’s why we created this pricing psychology file, covering:
- Round vs. precise discounts (and when to use each)
- Coupon separation vs. visible price reductions
- Phonetic pricing tricks that reduce perceived cost
- The behavioral psychology behind every winning price
We use these tactics for 7-9 figure brands as well,
it will help you uncover why your pricing isn't converting and fix it.
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