Strata

Strata is now FreeWheel, A Comcast Company. Learn more:

[Strata @gotostrata]

Strata is now @FreeWheel, A Comcast Company! We empower all segments of the advertising ecosystem with the technology, marketplaces, guidance, insights and advocacy required to ensure marketers can achieve their advertising goals. Learn more: https://t.co/wplzRCEYDj

[Strata @gotostrata]

"The work Comcast and FreeWheel will be doing with Nielsen to make television, in all its forms, data-enabled, targetable and measurable is another step to unify TV as a platform." - Marcien Jenckes, President, Advertising, Comcast Cable https://t.co/ICkWwRTVoA

[FreeWheel, A Comcast Company @FreeWheel]

#YOUCANNES2018 Episode3: For @gotostrata, Cannes is the place to exhibit the best of our organization & capabilities as a part of the FreeWheel Family. Also, Bill Koenigsberg, CEO, Founder, @HorizonMedia talked in our panel about the challenges that #agencies face. >> @joybaer

[Strata @gotostrata]

FreeWheel beach reveals its notable A-list industry executives & thought leaders. A look at appealing & insightful journeys, the show is going to start soon! https://t.co/GUvB1kO78R @FreeWheel #CannesLions2018 https://t.co/LbSAg9nRYS

[Strata @gotostrata]

Discovery will broadcast the PGA Tour on its portfolio of pay-TV and free-to-air channels, digital and short-form platforms. @Discovery @PGATOUR #OTT #livesports #livecontent #TV https://t.co/dj2zqUEXVf

[Strata @gotostrata]

Sixty-four percent of those that have streamed live video have engaged with an ad—such as pre-roll or sponsored ads—while live streaming. #FIFAWorldCup #FIFAWorldCup2018 #livestreaming #TV #video @FIFAWorldCup @IAB https://t.co/gFT6rSRVMu

[Strata @gotostrata]

Iconic advertising agency Ogilvy rebrands and restructures as part of its ‘re-founding’ via @MumbrellaAsia https://t.co/rlq41mQxzc #Advertisers #MakeBrandsMatter @Ogilvy https://t.co/gOl4aueG4n

[Strata @gotostrata]

Celebrate the new TV ecosystem’s opportunities in June 18-21! Check out FreeWheel’s Lions website: https://t.co/I5ituicQzc #YOUCANNES2018 #YOUCANNES2018 @Cannes_Lions https://t.co/tbU1SjVrP8

[Strata @gotostrata]

Another FreeWheeler on stage! Joy Baer, President, FreeWheel Advertisers joins a panel on 6/7 at The Programmatic TV Summit to discuss the TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies.... https://t.co/DOOT10qiB4

[Strata @gotostrata]

Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell – via https://t.co/O5AWcPrcYu @FWCouncil @realeyesit #adexperience #6secondads https://t.co/RhPKIxQYfa

[Strata @gotostrata]

30th Anniversary of Discovery Channel's Shark Week Promises to 'Shark & Awe' #sharkweek https://t.co/MnPrKQoxAJ

[Strata @gotostrata]

Before the upfront negotiations begin, let’s take one last look back at the week’s 10 most memorable moments. @NBCUniversal @FOXTV @ESPN @Univision @ABCNetwork @Turner #Upfronts #Upfronts2018 https://t.co/8uua2116in

[Strata @gotostrata]

By refocusing attention on creativity, we may soon see an advertising creative revolution that matches the one currently happening with programming on TV, lead by influencers who have a vested interest in turning out a quality product. @Viacom @WHOSAY... https://t.co/iBbX8CDxfj

[Strata @gotostrata]

NBCUniversal takes aim at C3 and ‘Social Media Guys’ during this year’s upfront. #upfronts #upfronts2018 #TV @NBCUniversal https://t.co/202r1WyPoj

[Strata @gotostrata]

The @PetcheyAcademy girls smashed the @TechGirlzorg Techshopz in a Box session and are now coding pros! And a HUGE thank you to our sister company @NBCUniversal for the movie donation!! #girlsintech #futureoftech

[Strata @gotostrata]

@TechGirlzorg UK office TechShopz in a Box workshop in full swing with the @PetcheyAcademy girls - super smart & representing girls in tech!! #girlsintech #whoruntheworldgirls

[Strata @gotostrata]

For broadcasters who are fully or partially funded by advertising, it is imperative that they monetize these streams fully and give their advertising clients a good quality of experience. @FreeWheel #TV #linearTV #digitalTV #premiumvideo https://t.co/JxPSgrpgV4

[Strata @gotostrata]

Hulu extended its deal with Telemundo. Telemundo titles already on Hulu include La Patrona, Duenos del Paraiso, Senora Acero and The Riveras. #Upfronts #Upfronts2018 @Hulu @Telemundo https://t.co/zif53G8nii

[Strata @gotostrata]

More and more TV network providers are striking content deals with ad-supported digital media platforms. #TV #premiumvideo #digitalads #originalcontent https://t.co/kRGRGdrBZ1

[Strata @gotostrata]

How to balance work/life chaos? Some of the super-moms at FreeWheel share insights on what it's like to work at a company that puts family first. #momsintech #womenintech @FreeWheel #mothersday https://t.co/3wChPI9GpV

[Strata @gotostrata]

TV has not only evolved to embrace digital consumption, it has invested in technology to reaggregate scale across all screens and create efficiencies with the application of data and automation. #advertising #TVbiz https://t.co/Qn8NaqooIo