FreeWheel Council for Premium Video

The FreeWheel Council for Premium Video serves the collective interest of the premium video industry through leadership, research, and advocacy.

[FreeWheel Council for Premium Video @FWCouncil]

There's still time to register for this afternoon's free virtual panel at 4 pm ET with #TV and #Media experts at @ComcastAd, @AENetworks and more. They'll share an overview of the industry, their career journeys, and answer your questions. https://t.co/WK7778ZbBS

[FreeWheel Council for Premium Video @FWCouncil]

Thank you @adage and all our members who made it such a memorable evening.

[FreeWheel, A Comcast Company @FreeWheel]

At the @FWCouncil's first in-person gathering in nearly 2 years, industry leaders came together to discuss how the TV ecosystem is evolving and what lies next on the horizon. @AdAge provides a recap: https://t.co/6vnH4hqdBX #advertising

[FreeWheel Council for Premium Video @FWCouncil]

📣 FreeWheel’s podcast series is out! #MediaTalks

In our first episode we talked to programmatic expert Tim Willcox. Listen in as Tim provides his perspectives & helps us to better understand the universe of #CTV, #programmatic & #premiumvideo.

🎙️ Link https://t.co/Y9YAlMQViD !

[FreeWheel, A Comcast Company @FreeWheel]

Ad-ID: the industry solution that has also been hiding in plain sight for years. https://t.co/QILLZqsqqe @Adidentify

[FreeWheel Council for Premium Video @FWCouncil]

Measuring results is vital to understanding the impact of ad campaigns, but measurement across screens can be complex. Our latest insights reveal how to leverage panels, census data & attribution to understand how media investments drive outcomes: https://t.co/c7WWhVtOki

[FreeWheel Council for Premium Video @FWCouncil]

Join us on 29th April for @IABEurope Virtual #CTV Event!
Stefan Beckmann, Director, Head of SSP Sales, DACH & Nordics at FreeWheel will take part in a panel of industry experts to discuss the #programmatic opportunity for CTV.

Register here ▶️ https://t.co/6d5NQNavAx

[FreeWheel Council for Premium Video @FWCouncil]

Darren Sherriff, a member of the @FWCouncil’s Diversity, Equity & Inclusion Committee, shares more insights into how to find diverse talent. Take a look at the committee's list of BIPOC advertising, tech, and marketing orgs you should know: https://t.co/ExAL5SqA7I

[FreeWheel, A Comcast Company @FreeWheel]

Building audience trust is more important than ever. Users should be able to understand and decide how their data is used, how they can engage with brands, and how they can opt-in or out. The @FWCouncil dives into the evolving state of identity management: https://t.co/oDRjC9DTct

[FreeWheel, A Comcast Company @FreeWheel]

The ad industry is going through a period of complex change as technology and legislation around data are rapidly evolving. The latest report from the @FWCouncil addresses the evolving state of #identitymanagement in #premiumvideo advertising: https://t.co/m85xd72eDQ

[FreeWheel, A Comcast Company @FreeWheel]

Join us in welcoming Pooja Midha (@MissMidha) to the @ComcastAd team! She'll be taking on the role of Chief Growth Officer and will oversee global marketing across Comcast Advertising, @Effectv and @FreeWheel💥💥 https://t.co/vS7pqvBumz

[FreeWheel Council for Premium Video @FWCouncil]

Being an ally to BIPOC communities is more important than ever and there are many ways to show your support. Our DE&I committee has curated a list of orgs to engage for mentorship opportunities, recruitment, thought leadership, content creation & more: https://t.co/2j5Iriyz3y

[Kevin Marshall @FutureAdTech]

The @FWCouncil's latest report offers a data-driven look of the four dimensions of streaming that need to evolve for #OTT to thrive as a marketing channel: scale and unification, audience targeting, quality, and measurement.... #FreeWheelEmp https://t.co/II8dNQY1aQ

[FreeWheel, A Comcast Company @FreeWheel]

2020 was one for the history books. Here's a look at the events that shaped the TV landscape in 2020, along with 2021 predictions from some of our members of the @FWCouncil: https://t.co/Py8cdAwq2n #2021predictions #infographic

[FreeWheel Council for Premium Video @FWCouncil]

"We survived and thrived." @FWCouncil members look back at the events that shaped the TV landscape in 2020 and offer up their predictions for what's ahead: https://t.co/XzTsPshHll

[FreeWheel Council for Premium Video @FWCouncil]

Here's a look at how streaming has evolved over the past 10 years. Download the latest data-driven insights to see what lies ahead for OTT and what needs to happen next to ensure it thrives as a marketing channel. #infographic: https://t.co/vhiTaYijyr #streamingevolution

[FreeWheel Council for Premium Video @FWCouncil]

There are four vital dimensions of streaming advertising-- and progress against each ensures that the ecosystem scales and matures in a way that benefits consumers and advertisers alike. Get our latest insights on #streamingevolution: https://t.co/xqMKC9Wm1e

#OTT #CTV #insights

[FreeWheel Council for Premium Video @FWCouncil]

Couldn’t have said it better myself @JoKinsellaTVS 😉

[Comcast Advertising @ComcastAd]

.@jacrothwell: “What would you say to brands that have yet to put money into TV?”

@JoKinsellaTVS: “What are you waiting for?” 🤣🤣🤣

#EffectvInFocus #TheHaloEffect

[FreeWheel Council for Premium Video @FWCouncil]

TV has changed beyond recognition, it's now on demand, connected & addressable. Read the 1st article of the "Changing Channels series" with the participation of the @ComcastAd Advertising Agency Leadership Council members https://t.co/CjnpMp4nav - via @thedrum

[FreeWheel Council for Premium Video @FWCouncil]

At @ComcastAd – inclusive of @FreeWheel & @effectv – we created the Agency Leadership Council (ALC) forum to give recognition to the significant role media agencies play in delivering value for clients and in leading the growth of the industry. @TheDrum >> https://t.co/wAnLvicFZY

[FreeWheel Council for Premium Video @FWCouncil]

FWCE put together a guide to help buy-side technology partners adopt specific best practices for maximising programmatic delivery on premium inventory. Discover our 16 best practices for programmatic buying. >> https://t.co/m1R0K8AGxp

#PremiumVideo #MediaBuying #DSP