Kevin Marshall

Digital advertising technical manager, thought leader and Ad Tech guru

[Kevin Marshall @FutureAdTech]

Check out the latest MediaTalks podcast, with David Dworin, ChIef Product Officer at FreeWheel, joining Emmanuel Josserand to discuss the impact of AI on our industry. #FreeWheelEmp https://t.co/Kkf8pYuqF6

[Kevin Marshall @FutureAdTech]

.@FreeWheel Chief Product Officer @dworin explains how intelligent agents can help better match buyers and sellers, automate workflows, and move programmatic beyond static bidding toward dynamic strategies that adapt in real time. #FreeWheelEmp https://t.co/OJJXiW2ZNY

[Kevin Marshall @FutureAdTech]

If you've ever tried to reconcile reach across linear and streaming, you know why this matters. #FreeWheelEmp https://t.co/NtipHZk4uT

[Kevin Marshall @FutureAdTech]

As demand grows for more flexible, transparent buying, Channel 4's integration with FreeWheel Buyer Cloud is a meaningful step forward, connecting premium broadcaster inventory with seamless, data-driven programmatic buying. #FreeWheelEmp https://t.co/fvLEb7PTMa

[Kevin Marshall @FutureAdTech]

Fewer intermediaries does not just help buyers. @FreeWheel Buyer Cloud into Streaming Hub delivered a 20% higher net bid to publishers than the same inventory through another leading DSP. Efficiency compounds on both sides. #FreeWheelEmp https://t.co/UMaRZzYAVf

[Kevin Marshall @FutureAdTech]

New @FreeWheel research and the headline is simple: streaming outperformed social on both attention and recall. #FreeWheelEmp https://t.co/UGqcWZBWa2

[Kevin Marshall @FutureAdTech]

Insights from senior executives during our MediaTalks series offer a valuable snapshot of how Europe’s leading broadcasters are responding to change today and helping shape the future of premium video. #FreeWheelEmp https://t.co/DHL5HchjNr

[Kevin Marshall @FutureAdTech]

300+ API endpoints. An MCP server. Natural-language access to campaign data through your own LLMs and agents. Transparency gets more useful when you can ask it questions. #FreeWheelEmp https://t.co/GTHFRdsT07

[Kevin Marshall @FutureAdTech]

Buyers want to buy audiences, not disconnected impressions. A bid request with no identity signal usually gets passed over. Signal enrichment closes that gap. #FreeWheelEmp https://t.co/S0vUJoQnmV

[Kevin Marshall @FutureAdTech]

Advertisers are investing more money in video than ever. But that spend is now tied to a nagging question: where is the ad actually running, and does it even matter? #FreeWheelEmp https://t.co/11xNuVGAYU

[Kevin Marshall @FutureAdTech]

See how Comcast Advertising uses multiscreen TV, addressable advertising, and programmatic buying to expand voter reach. #FreeWheelEmp https://t.co/aGW7bfl4zE

[Kevin Marshall @FutureAdTech]

Did you know? October is the only month of the year when all four major U.S. professional sports leagues play simultaneously. See how you can capitalize on all the great NFL, NBA, MLB, and NHL programming and reach viewers. #FreeWheelEmp https://t.co/mAU1ppsz9J

[Kevin Marshall @FutureAdTech]

If you plan media across the U.S. and Europe, this one is for you. In Europe, 71% of programmatic ad views ran through guaranteed deals. In the U.S., it was 27%. FreeWheel's new report has the full picture: #FreeWheelEmp https://t.co/g2h6aCAeup

[Kevin Marshall @FutureAdTech]

Here's a one-minute primer on what MCP is and how @FreeWheel buyers can use it. #FreeWheelEmp

[Kevin Marshall @FutureAdTech]

.@Carat_USA, @NBCUniversal, @FreeWheel and @NewtonResearch have introduced a programmatic agentic media solution designed to help advertisers optimize upfront investments across NBCUniversal inventory. #FreeWheelEmp https://t.co/Xr8aV0LVR8

[Kevin Marshall @FutureAdTech]

.@Paramountco's ad ops team built an agent they call the Blank Tag Terminator using @FreeWheel SSP data. It catches broken placements and pauses them in under an hour, down from a day. Full conversation on agentic AI in ad ops: #FreeWheelEmp https://t.co/3yHtsJSKIA

[Kevin Marshall @FutureAdTech]

Did you know? October is the only month of the year when all four major U.S. professional sports leagues play simultaneously. See how you can capitalize on all the great NFL, NBA, MLB, and NHL programming and reach viewers. #FreeWheelEmp https://t.co/Df9lDwuhZs

[Kevin Marshall @FutureAdTech]

.@Paramountco's ad ops team built an agent they call the Blank Tag Terminator using @FreeWheel SSP data. It catches broken placements and pauses them in under an hour, down from a day. Full conversation on agentic AI in ad ops: #FreeWheelEmp https://t.co/tbie5w9t60

[Kevin Marshall @FutureAdTech]

Good piece from @FreeWheel's Kris Magel on something I hear from agency partners constantly: they want fewer players between them and the inventory, and they want to see what they are paying for. #FreeWheelEmp https://t.co/JsU5g7Dnzk

[Kevin Marshall @FutureAdTech]

Summer '26 delivered no shortage of must-watch moments. As one standout season comes to a close, a new wave of sports and seasonal content is poised to keep viewers engaged through the rest of the year. #FreeWheelEmp https://t.co/hBB6AYsm90