Jason Effectv

I help local companies get their message to the right audience with customized multi-screen advertising solutions

[Jason Effectv @JasonEffectv]

Here’s a quick whiteboard walkthrough of FreeWheel’s Curation Hub — what it is, and why it matters.
https://t.co/KZM0YofacL #ComcastEmp https://t.co/Ft27QCxWDh

[Jason Effectv @JasonEffectv]

The countdown is on! The @FreeWheel Beach is coming back to #CannesLions on June 22-25. Check out our amazing lineup of programming and entertainment (featuring some very familiar names) and register to join us tout de suite! #ComcastEmp https://t.co/C6kbawMW2T

[Jason Effectv @JasonEffectv]

TV advertising has evolved and Comcast Advertising is leading the charge on measurement and simplicity. #ComcastEmp https://t.co/kWsIS9ZxJ9

[Jason Effectv @JasonEffectv]

.@Universal_Ads and Koddi are joining forces to connect commerce data with streaming TV—bringing performance-driven capabilities to a channel that’s traditionally been hard to measure. Exciting move for Comcast Advertising! #ComcastEmp https://t.co/98gsjMfgI7

[Jason Effectv @JasonEffectv]

Outcome-based buying is becoming a bigger focus across all advertising channels, and TV/CTV is no different. This is a great example of how the industry is evolving. #ComcastEmp https://t.co/YNPcG8F5qj

[Jason Effectv @JasonEffectv]

Here’s a great local success story with Papa Murphy's.

Looking for proof that TV and streaming were driving real in‑store sales, not just awareness. That's where Comcast Advertising and Mastercard stepped in to help. #ComcastEmp https://t.co/rdS1z0opp1

[Jason Effectv @JasonEffectv]

As media fragmentation accelerates and voter attention splinters, resonating with voters is more complex than ever. Find out how these five data-backed ad strategies could help 2026 midterm campaigns break through the noise. #ComcastEmp https://t.co/TguHqgaeyw

[Jason Effectv @JasonEffectv]

AI isn't the future of advertising, it’s already here!

At Comcast Advertising, AI is already optimizing campaigns, elevating creative, and driving real outcomes. #ComcastEmp https://t.co/W8pc3eQH5i

[Jason Effectv @JasonEffectv]

Agentic workflows are a big step forward in how campaigns are planned, optimized, and executed. This Marketecture Live convo with FreeWheel's David Dworin and PMG's Mike Treon is worth a watch. #ComcastEmp https://t.co/lUHcL3c5Cn

[Jason Effectv @JasonEffectv]

Pause ads feel like a natural fit for streaming. The challenge now is making them work consistently across platforms. Here's @FreeWheel's solution: #ComcastEmp https://t.co/eUwheFY0R9

[Jason Effectv @JasonEffectv]

Research from Comcast Advertising and Dynata show TV remains the most trusted source of political information, with voters placing greater confidence in TV than in other marketing channels. https://t.co/RGcl7MZQ6M #ComcastEmp https://t.co/YL98Z973xo

[Jason Effectv @JasonEffectv]

Great example of how better targeting can drive real performance. A 49% lift is a strong reminder that precision matters. More on the FreeWheel site: #ComcastEmp https://t.co/BNVLYRJStX

[Jason Effectv @JasonEffectv]

Comcast Advertising's new report highlights TV's unique ability to create lasting memories for viewers and provides actionable tips for advertisers looking to drive brand outcomes with TV. #ComcastEmp https://t.co/Jd8x9CIBTk

[Jason Effectv @JasonEffectv]

In a fragmented landscape, TV remains the channel that cuts through, connects, and converts audiences. #ComcastEmp https://t.co/hS9h3AKTp1

[Jason Effectv @JasonEffectv]

Live sports are doing what they do best-- attracting huge audiences!

NCAA's “March Madness” keeps gaining viewership, and is now up 9% through the “Elite Eight” round to a Nielsen-measured 10.3 million average viewers. #ComcastEmp https://t.co/eJfmW4Ay3N

[Jason Effectv @JasonEffectv]

Comcast Advertising announced Outcomes+ at #IABNewFronts. Learn more about how this new solution is helping advertisers target audiences from granular to broad, measure impact, and optimize campaigns. #ComcastEmp https://t.co/riSQWwPLXE

[Jason Effectv @JasonEffectv]

The issue with premium video isn’t effectiveness, it’s how that effectiveness is measured, understood and ultimately valued. The good news is that @ComcastAd has a solution for this. #ComcastEmp https://t.co/VsnQ1VxucQ

[Jason Effectv @JasonEffectv]

Interesting to see how programmatic demand continues to diversify and how metadata is playing a bigger role in optimization. Check out the latest @FreeWheel Video Marketplace Report #ComcastEmp https://t.co/SqBrxf0vON

[Jason Effectv @JasonEffectv]

What an incredible presentation from @ComcastAd at #IABNewFronts today! The event featured an all-star line-up sharing our big news! #ComcastEmp https://t.co/ckLjh9C1yN

[Jason Effectv @JasonEffectv]

.@ComcastAd showed what it really means to build performance into TV at #IABNewfronts—from data to measurement to outcomes. This isn’t about keeping up with change, it’s about driving it. Proud of the team and energized by what’s ahead. #ComcastEmp https://t.co/jlI1Bv7pdy