Jason Effectv

I help local companies get their message to the right audience with customized multi-screen advertising solutions

[Jason Effectv @JasonEffectv]

“What’s an MCP server?”

This is the clearest one-minute answer I’ve seen, and examples on how media buyers can actually put it to work and make quick decisions during campaigns! #ComcastEmp

[Jason Effectv @JasonEffectv]

The latest Walmart Connect announcement is another reminder that media buying is becoming less about platforms and more about audiences, data, and outcomes. #ComcastEmp https://t.co/90UTX1aUwP

[Jason Effectv @JasonEffectv]

Most marketing gets judged on the last click. The problem? That's not always where the customer journey starts. This new report looks at how TV and streaming influence business outcomes long before the conversion happens. View the report #ComcastEmp https://t.co/HgNBxpWo04

[Jason Effectv @JasonEffectv]

New research from @FreeWheel and MediaScience. For businesses looking to grow, it's a good reminder that where your message shows up matters just as much as how many people see it. #ComcastEmp https://t.co/Crkb7FyOAe

[Jason Effectv @JasonEffectv]

For many Millennials, content matters more than networks. As someone squarely in that generation, that rings true. Whether it's streaming, sports, or social video, I follow the content and experiences that interest me, not a specific channel. #ComcastEmp https://t.co/cOvTXn5lHt

[Jason Effectv @JasonEffectv]

Truthset brings Data Rated Audiences to @FreeWheel to enhance programmatic CTV performance: #ComcastEmp https://t.co/fZAaxDM3Vs

[Jason Effectv @JasonEffectv]

Good piece from @FreeWheel's Kris Magel on something I hear from agency partners constantly: they want fewer players between them and the inventory, and they want to see what they are paying for. #ComcastEmp https://t.co/GRRTH1kE7K

[Jason Effectv @JasonEffectv]

See how Comcast Advertising and Mastercard are working together to ensure brands can prove the value of their TV media spend just as they can their digital campaigns. #ComcastEmp https://t.co/PKpbRTM1P4

[Jason Effectv @JasonEffectv]

In today’s crowded media landscape where attention is hard-won and harder kept, sports continue to shatter viewership records, delivering millions of highly engaged fans year after year. #ComcastEmp https://t.co/Yy9vIanOxN

[Jason Effectv @JasonEffectv]

Programmatic linear TV doesn't replace linear or streaming. It connects them.

See how dentsu, Comcast Advertising, and FreeWheel proved it out: https://t.co/ALCH2qWWX7 #ComcastEmp https://t.co/1rZ5wgIEkU

[Jason Effectv @JasonEffectv]

If you buy CTV programmatically, this one is worth two minutes. Series-level delivery data from A+E, Spectrum Reach, Fuse, NBCU, Paramount, WBD and Xumo, live in FreeWheel Buyer Cloud today. #ComcastEmp https://t.co/IfwctDFU9g

[Jason Effectv @JasonEffectv]

By using audience insights across tiers and screens, MINI USA delivered a more coordinated, efficient, and impactful media plan. #ComcastEmp https://t.co/RpswSLlIaw

[Jason Effectv @JasonEffectv]

If you work anywhere near programmatic or CTV, this one's useful. Metadata is quietly becoming the thing that decides what counts as premium inventory. Good breakdown from @FreeWheel here: #ComcastEmp https://t.co/7sJUG5xQOH

[Jason Effectv @JasonEffectv]

Programmatic linear isn't an alternative to your TV buy. It's a complement that closes reach and frequency gaps across the full ecosystem. How @dentsu_global put it to work with @FreeWheel Buyer Cloud: #ComcastEmp https://t.co/TULeJJ088g

[Jason Effectv @JasonEffectv]

To better understand where AI can create meaningful value, FreeWheel conducted surveys with media buyers, media sellers, and viewers engaging with AI-influenced ads. #ComcastEmp https://t.co/4GpETXbtjp

[Jason Effectv @JasonEffectv]

There's no such thing as summer vacation for advertisers. And this season's incredible sports programming is proving why. #ComcastEmp https://t.co/d652XwhP2v

[Jason Effectv @JasonEffectv]

If you've ever wondered why curation in CTV adds so many hops between you and the inventory you want, this explains the shift @FreeWheel is making with Curation Hub. #ComcastEmp https://t.co/IFPjJ8CJJX

[Jason Effectv @JasonEffectv]

Claritas data, identity, and measurement capabilities are integrated into Comcast Advertising's Outcomes+ solution to give marketers a more unified way to build audiences, activate campaigns, and prove performance. #ComcastEmp https://t.co/n6tmbQQbt7

[Jason Effectv @JasonEffectv]

The results speak for themselves! Check out the details on the award-winning TV campaign MINI USA ran with @ComcastAd. #ComcastEmp https://t.co/NjykkxB4Tb

[Jason Effectv @JasonEffectv]

Comcast and Affinity Solutions are combining TV viewership and purchase data to help advertisers find new prospects and prove campaign effectiveness. Learn more about this new partnership and how you can use it to your advantage. #ComcastEmp https://t.co/QxBR0BgLO3