Comcast Advertising

As a global leader in media, technology, and data, Comcast Advertising uses multiscreen TV to foster connections between brands and their audiences.

[Comcast Advertising @ComcastAd]

Do emojis convert? 🤔

Likes, shares, and even 🔥🔥🔥🔥 may show that your campaign got attention, but that’s certainly not the full story. Today's marketer needs to attribute every dollar to real outcomes, from brand lift to sales.

With reach across 100M+ U.S. adults in 60+ markets, Outcomes+ by Comcast Advertising helps turn attention into action.

TV has always moved people. Now it's built to prove it. Learn how: https://t.co/mEuF0MMvgd

[Comcast Advertising @ComcastAd]

Ruth Bareño, Lead Demand Sales, Spain, has been named the winner of the Marketing Performance category at the 2026 Skiller Awards! 🏆

This recognition celebrates the expertise, dedication, and impact Ruth brings to our clients, partners, and the wider industry every day. Congratulations Ruth!

[Comcast Advertising @ComcastAd]

Thomas Bremond, Managing Director, International, is taking to the stage at The Future of TV Canada event today.

In an exclusive chat with Justin Lebbon, he'll explore how Canadian broadcasters and publishers can build regional CTV marketplaces while embracing the best of global TV and premium streaming.

[Comcast Advertising @ComcastAd]

Katharine Dunlap, Senior Commercial Director, Global Accounts and Agencies, has been shortlisted for the Ad Tech Personality of the Year at ExchangeWire’s The Wires Awards!

This nomination recognizes the leadership, innovation, and influence that is necessary for shaping the future of ad tech, and you can show your support for Katharine by voting here https://t.co/w5mjCv16Ri

[Comcast Advertising @ComcastAd]

We’re delighted to share that Ruth Bareño, Lead Demand Sales, Spain, has been announced as a finalist in the Marketing Performance category at the Skiller Academy Awards!

Taking place next Thursday, these awards recognize the talent across the industry, present an opportunity to share knowledge, and connect the leaders who are driving the future of technology, artificial intelligence, digital marketing, data and innovation.

Good luck Ruth! 🏆

[Campaigns & Elections @C_and_E]

"The question any campaign should be asking itself about a linear TV buy this cycle: Who will the buy miss, and how can they close that exposure gap?"

Parter: @ComcastAd

Link to full article below:

[Andy Plesser @Beet_TV]

At Beet Retreat Berkshires, Lauren Benedict (l-r) of @Roku Advertising, Michael Hopkins of @ComcastAd and @joannaoconnell of @OmnicomMediaGrp joined moderator @digitalshields to discuss the future of television, including the convergence of streaming, AI, commerce and outcome-based advertising in an increasingly intelligent TV ecosystem. #BeetBerks

[Comcast Advertising @ComcastAd]

We're delighted to share that Dalila Torchia, Demand Sales Manager, Global, Media Solutions, has been shortlisted for the Rising Star (Under 35) award at Videoweek's EVAs!

Voting for this award, which recognizes the next generation of industry leaders, closes on Friday 17 July and you can support Dalila by voting here: https://t.co/yD66ShIck9

[Comcast Advertising @ComcastAd]

Looking forward to seeing Comcast Advertising’s Stefanie Briec open up the Main Stage at Videoweek’s New Video Frontiers this morning!

Joined by Freddy Clapson of Team X, the pair will kick off proceedings with a fireside chat discussing What Keeps Brand Marketers Awake at Night.

[Universal Ads @Universal_Ads]

Buying TV shouldn’t be harder than landing a late-night booking. 🎤

President of @ComcastAd, James Rooke, breaks it down with Seth Meyers: the industry made TV complicated, and Universal Ads is here to make it easy and accessible for brands of every size.

[Clarivoy @clarivoy]

"For too long, outcomes driven by premium TV have been credited to digital platforms because of insufficient and outdated attribution approaches."
James Rooke, President of Comcast Advertising.

We built Clarivoy to fix exactly this, starting with automotive.

#NewFronts #comcastadvertising #clarivoy

[Clarivoy @clarivoy]

Comcast Advertising just launched Outcomes+ at #NewFronts. Clarivoy is powering the auto visit and conversion attribution.

30 million households. 300 million viewers. Now with deterministic measurement connecting TV and streaming ads to dealership traffic and vehicle sales.

Not modeled. Measured.

Read more: https://t.co/T38mxKQ4r4

[IAB @iab]

Comcast Advertising is calling it out: TV still drives performance, but the fragmentation across screens, data, and measurement is holding marketers back. At #IABNewFronts, they’re introducing a more unified approach to Performance TV, with an appearance from @mikeyfuntime!

[ATM - At The Moment Media @themoment_media]

Outcomes+ just took TV advertising to the next level. 📺

@_JamesRooke at @ComcastAd on the solution that finally gives TV the targeting and attribution capabilities to rival digital

▶️ Tune in to hear about advertising's next big move.

#ATM #advertising #technology #media

[Comcast Advertising @ComcastAd]

ONE. MORE. WEEK!

Comcast Advertising hits the #IABNewFronts stage on March 25. Here’s a peek at what's to come👇

🚀 A smarter, simpler path to performance TV for all marketers
📺 How to access, activate, and prove attribution across every screen
🛍️ Real customer stories that prove real business outcomes
🎤 Hosting duties by SNL’s Mikey Day
🏆 A special appearance by Cal Ripken Jr. (and more)

[Comcast Advertising @ComcastAd]

We’re thrilled to share that, following on from our Silver Medal at the Adtech Awards 2025, our case study campaign in collaboration with SharkNinja, Havas Edge, and Atomic Digital has been recognized with an award at the Open Garden Innovators 2026 Awards, in the Innovative Media Format category.

[VAB @VABintel]

Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: https://t.co/VecN9tIsCE

[Comcast Advertising @ComcastAd]

“We are entering a phase where advertisers will be able to interact with video across the entire marketing funnel” says Comcast Advertising’s Davide Fiorentini, in conversation with StartupItalia

In a wide-ranging discussion, Davide covered his career journey and the ever-changing television landscape, and described how Comcast Advertising’s longstanding AI proposition is constantly evolving based on client needs.

Read the full article (in Italian) here: https://t.co/I6LgIIJduL

[Comcast Advertising @ComcastAd]

Ready to win in 2026?

Join us at the MediaPost Political Conference as our Sr. Director of Advertising Sales, Sarah Fuller, sits down with Alex Ibarguen from FreeWheel to uncover Your Path to Victory: Access, Activation, Attribution.

📅 January 15
📍 Washington, D.C.

Don’t miss this conversation on how data-driven strategies can power political campaigns.

[FreeWheel, A Comcast Company @FreeWheel]

.@RPA_advertising and @NBCUniversal have launched the first ever cross-platform agentic AI media buy, powered by FreeWheel and Newton Research.

Read more and watch a video demo of this proof-of-concept here: https://t.co/xvLIDoCmIL