"For too long, outcomes driven by premium TV have been credited to digital platforms because of insufficient and outdated attribution approaches."
James Rooke, President of Comcast Advertising.
We built Clarivoy to fix exactly this, starting with automotive.
#NewFronts #comcastadvertising #clarivoy
Comcast Advertising just launched Outcomes+ at #NewFronts. Clarivoy is powering the auto visit and conversion attribution.
30 million households. 300 million viewers. Now with deterministic measurement connecting TV and streaming ads to dealership traffic and vehicle sales.
Not modeled. Measured.
Read more: https://t.co/T38mxKQ4r4
Most dealerships think their marketing is dialed in.
The reality? They’re flying blind.
Bad data is costing dealers millions—wasted ad spend, missed opportunities, and lost customers.
We break it all down in “The Cost of Dirty Data.” Read more 👇
https://t.co/kOenQm66rt
#AutomotiveMarketing #DirtyData #DealershipGrowth #CDP
Clarivoy is driving into #NADA2025 with big solutions and even bigger perks! Visit Clarivoy’s booth for a morning coffee or afternoon cocktail, plus insights from our partner @TreasureData. Don’t miss out—RSVP here. https://t.co/B5dRYAnCmd
#NADASHOW#NADA2025#Clarivoy
Clarivoy unleashes the truth—no filters, just raw insight! Watch as we reveal it all, the good and the bad, with a dance that's impossible to ignore. https://t.co/B5dRYAnCmd
#NADASHOW#NADA2025#Clarivoy#TruthBeTold#cutwastedadspend
Join Clarivoy at NADA 2025 in New Orleans! We’d love to see you at Booth #8045!
Ready to discover the future of automotive marketing? Book a demo and see what’s new at Clarivoy: https://t.co/8UISvAlPYz
#NADA2025#Clarivoy#TreasureData#AutomotiveMarketing#AutomotiveCDP
Enjoy a pro tip from Helen Moss, "Take ownership of your Google Accounts and allow your partners to work for you within that ownership. Many dealers lose valuable data by allowing vendors to own and run Google accounts on their behalf."
Enjoy a pro tip from Nan Mossey: "Double check how content drives website traffic and ultimately SEO. Your content may not be improving your search rankings. Pages with few or no visits are not benefitting your site overall."
The team at Clarivoy share a combined 45+ years of dealership experience with their clients. Enjoy a tip from Helen Moss, "UTM tagging is a non-negotiable! Demand it from your vendors and verify it so that you can track the impact of your campaigns accurately."
Enjoy a pro tip from Sean McLean, "Use the exact same audience across multiple channels. This is difficult to do, but doing that allows you to be consistent, gives you deeper insight into each channel and how it's performing, and makes it easier to measure more consistently."
The team at Clarivoy makes sense of your marketing spends and customer data.
Enjoy a free pro tip from Amy Gunter, "Make sure your process, training, and prices are correct before you go to the vendor. You want to be fair with them so they will be fair with you."
The Clarivoy team makes sense of your marketing spends and customer data. Enjoy a tip from Jordan Moore, "I know it seems obvious, but there is a reason I am offering this tip. Make an aggressive and concerted effort to get customers' email addresses and phone numbers- please!"
The Clarivoy team makes sense of your marketing spends and your customer data. Enjoy a pro tip from Helen Moss, "Don't accept the reporting that gets put in front of you every month. Be curious. Ask questions. It's possible to measure to the sale and look beyond vanity metrics."
Enjoy a reminder from Sean McLean, "When I was at the dealership, every day I carved out 45 minutes to an hour to make sure everything was running correctly and check on the previous day's metrics. Once a month, set aside two hours to review all of the reporting for the month."