Joanna O'Connell

equestrienne, data nerd, professionally opinionated, VP Principal Analyst at Forrester Research. Opinions are my own.

[Joanna O'Connell @joannaoconnell]

#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G ⁦@ANAmarketers⁩ https://t.co/WnVwjSKRoQ

[Joanna O'Connell @joannaoconnell]

It was such a pleasure!

[Andy Plesser @Beet_TV]

It was great to see @DonnaSpeciale from @GrowWithTU for our "Road to Cannes"! She says marketers have many opportunities for growth by connecting with Hispanic audiences, in interview w/ consultant @JoannaOConnell. Thank u @FreeWheel & @SpectrumReach
https://t.co/ipU1R3ceNo

[Joanna O'Connell @joannaoconnell]

These moves by tech giants like @Meta @amazon and @google parent Alphabet are depressing & scary. The societal implications of #socialmedia and #GenerativeAI colliding are profound. This, to please #wallstreet, feels so irresponsible by those most powerful. Gross.

[Shiv Singh @shivsingh]

Tech layoffs ravage the teams that fight online misinformation and hate speech @CNBC https://t.co/1kz4YecOXb

[Joanna O'Connell @joannaoconnell]

@larakiara 😂🤣😂🤣😂🤣😂🤣😂🤣

[Joanna O'Connell @joannaoconnell]

Thanks for having me, guys. It was great fun.

[Marketecture @marketecturetv]

New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs".

Apple: https://t.co/bm2185VJN0

Spotify: https://t.co/Nu2Opej4qT

[Joanna O'Connell @joannaoconnell]

@tkawaja 😂😂😂😂😂😂😂😂😂😂😂

[Joanna O'Connell @joannaoconnell]

Well, now that I’ve been publicly shamed in this latest episode of this podcast, I guess I really need to come on the damn thing don’t I? 😂. Until then guys, thanks for catching me at Possible.

[Joanna O'Connell @joannaoconnell]

@aripap I sent you a note back! I swear! Just email me 👍🏻

[Joanna O'Connell @joannaoconnell]

This absolutely spectacular (and astute!) #birthday tweet made my day. Thanks, @tkawaja 😂😂😂

[Terence Kawaja @tkawaja]

I think I can guess which one. Happy birthday @joannaoconnell!

[Joanna O'Connell @joannaoconnell]

Watching #Megan and all I can think about is the latest episode of #Hardfork from @kevinroose where the new #Bing gets all kinds of #creepy with him 😱

[Joanna O'Connell @joannaoconnell]

Delighted to listen to friend and former colleague @jaypattisall of @forrester outlining the central role of #media in #marketing #ANAMedia @ANAmarketers

[Joanna O'Connell @joannaoconnell]

Who knew my favorite preso at the @ANAmarketers #media conference would be on #procurement?! 👏🏻 @mindshare and @Novartis challenging the #conventionalwisdom in a thoughtful way (hint: walking the consumer-centric walk, not just talking the talk)

[Joanna O'Connell @joannaoconnell]

@davemorgannyc @GroupMWorldwide @tkawaja @4As @Beet_TV I’ve referred to them as chain link fences which doesn’t sound very nice but gets to the point. Controlled interactions with pretty serious constraints. And the concept of a brand building its own bespoke ecosystem as a gated community which sounds kinda douchey but is accurate.

[Joanna O'Connell @joannaoconnell]

@_oliviamorley @michaelburgi @4As Oh gosh - thanks, Olivia!!

[Joanna O'Connell @joannaoconnell]

@michaelburgi @4As So wonderful to see you, @michaelburgi and a big thanks to @4As for including me!

[Joanna O'Connell @joannaoconnell]

@billwise @TeamMediaocean 😂😂😂

[Joanna O'Connell @joannaoconnell]

I loved this conversation with @billwise - honest and interesting. Thanks for having me, @TeamMediaocean crew. #CES2023

[Aaron Goldman @AaronGoldman]

“Does independence still matter?” @billwise and @joannaoconnell pulling no punches in terrific closing session #mediaoceanretreat

[Joanna O'Connell @joannaoconnell]

@Mastercard and #CMO @RajaRajamannar showed me (and the audience) that they put their money where their mouth is in supporting change for the greater good.

[Mediaocean @TeamMediaocean]

We now have @RajaRajamannar, Chief Marketing & Communications Offer at @Mastercard, talking with @joannaoconnell about delivering meaningful change. #MediaoceanRetreat

[Joanna O'Connell @joannaoconnell]

A super interesting, honest buy-side conversation about cross-screen advertising. Loved it. Thanks for having me, @OpenAPTV !!!

[OpenAP @OpenAPTV]

Didn't make it to Cannes? We'll be publishing replays of TV’s Advanced Advertising Summit, starting with the Buyer Perspective – a critical conversation on what’s needed for the buyside to realize the promise of cross-screen advertising. Watch it now here: https://t.co/izc1vUBEwV

[Joanna O'Connell @joannaoconnell]

So amazing to see my wonderful former colleague @EDecruise highlighted in this important @IBMWatson Advertising talk on addressing the #bias in #advertising problem. 🙌🏻 @MMAglobal #shapethefuture @AdCouncil