#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G @ANAmarketers https://t.co/WnVwjSKRoQ
It was great to see @DonnaSpeciale from @GrowWithTU for our "Road to Cannes"! She says marketers have many opportunities for growth by connecting with Hispanic audiences, in interview w/ consultant @JoannaOConnell. Thank u @FreeWheel & @SpectrumReach
https://t.co/ipU1R3ceNo
These moves by tech giants like @Meta@amazon and @google parent Alphabet are depressing & scary. The societal implications of #socialmedia and #GenerativeAI colliding are profound. This, to please #wallstreet, feels so irresponsible by those most powerful. Gross.
New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs".
Apple: https://t.co/bm2185VJN0
Spotify: https://t.co/Nu2Opej4qT
Well, now that I’ve been publicly shamed in this latest episode of this podcast, I guess I really need to come on the damn thing don’t I? 😂. Until then guys, thanks for catching me at Possible.
@davemorgannyc@GroupMWorldwide@tkawaja@4As@Beet_TV I’ve referred to them as chain link fences which doesn’t sound very nice but gets to the point. Controlled interactions with pretty serious constraints. And the concept of a brand building its own bespoke ecosystem as a gated community which sounds kinda douchey but is accurate.
@Mastercard and #CMO@RajaRajamannar showed me (and the audience) that they put their money where their mouth is in supporting change for the greater good.
Didn't make it to Cannes? We'll be publishing replays of TV’s Advanced Advertising Summit, starting with the Buyer Perspective – a critical conversation on what’s needed for the buyside to realize the promise of cross-screen advertising. Watch it now here: https://t.co/izc1vUBEwV