Eric Franchi

Co-founded Undertone ($180M exit). Investor in 100+ adtech companies. Marketecture + Open Market podcasts. Pacvue board. Brazilian Jiu-jitsu.

[Eric Franchi @ericfranchi]

Huge congrats to @aperiamventures portfolio company @tv_scientific on its acquisition by @Pinterest.

Thrilled for @jasonff and team.

We first invested in 2020 when tvScientific was basically an idea, and a very non-consensus one. Everyone believed CTV’s future was brands, not performance.

Jason saw it differently and willed that vision into existence. The team built an exceptional business and helped create one of the hottest categories in adtech.

More reflections to come. What a way to close out 2025.

[Aaron Goldman @AaronGoldman]

Went on @OpenMarketPod with @ericfranchi and let loose while @joe_zappa was out with some tales from the early dot-com era, a bit of freestyle rap, and a new phone-a-friend-er-son segment!

[Eric Franchi @ericfranchi]

@joe_zappa it suggested a reply to a note that blew me away in terms of understanding the context.

and searches are not just proving a list of emails that you need to sift through but the actual answer.

[Eric Franchi @ericfranchi]

Gemini/AI Overviews in Google Workspace have become amazingly useful over the past week or two.

[Eric Franchi @ericfranchi]

https://t.co/hd8xdSTYxX

[Eric Franchi @ericfranchi]

Awesome pod with @Bob_Walczak and @joe_zappa on the Publicis/Liveramp deal.

[Eric Franchi @ericfranchi]

@aripap can you edit my post

[Eric Franchi @ericfranchi]

@aripap I appreciate you giving me time to do this ahead of the pod

[Eric Franchi @ericfranchi]

@aripap Top of range!

Firsthand $26m, Rembrand $22m, Scope3 $20m, tvScientific $20m

[Eric Franchi @ericfranchi]

@AdtechGod Built AI-first from day 1. Not retrofitted onto a legacy stack. We are investing in the former quite a bit at Aperiam and this is my lens.

[Eric Franchi @ericfranchi]

@EricTilbury_RTB @BradAT YOU BROKE THE FIRST RULE OF FIGHT CLUB ERIC

[Eric Franchi @ericfranchi]

Just discovered that adtech legend @michaelpwalrath has recently become active on X.

[Eric Franchi @ericfranchi]

There are a bunch of AI chatbot-focused ad networks chasing the same AI chatbot app inventory.

[Eric Franchi @ericfranchi]

@hypersoren Welcome back, lmk when you’re settled

[Eric Franchi @ericfranchi]

@Seth_Ulinski Great call

[Eric Franchi @ericfranchi]

I downgraded my ChatGPT to free a few weeks ago as an experiment, and look what I just got

[Eric Franchi @ericfranchi]

@thejongardner Let them cook!

[Eric Franchi @ericfranchi]

@bwagy My bad. I was prepping for the pod and came across this for the news segment (we'll cover it).

[Eric Franchi @ericfranchi]

Why we continue to see startup formation and m&a in media and ad measurement.

[Eric Franchi @ericfranchi]

@bwagy Viant/TVision inspired

[Marketecture @marketecturetv]

@johnhoctor from Newton Research walks us through a step-by-step guide to using AI agents in media analytics.