Kevel

☁️ The Retail Media Cloud®

Everything you need to build a world class retail media network!

[Universal Ads @Universal_Ads]

Every dollar goes into your Universal Ads campaign. Our competitors can’t say the same. 👀

You deserve an ads platform that’s built for your success — not one that eats into your budget. By removing markups and complexity, Universal Ads ensures every cent of every dollar goes toward impact, reach, and measurable growth for your campaign.

Watch the full interview with @JamesBorow and @averyj, CEO of @kevelapi, here: https://t.co/6b9Yv39QPQ

[Kevel @kevelapi]

🎙️ New Unlocking Retail Media episode with Andrew Covato.

Why are RMNs losing their biggest spenders? They're measuring the wrong things.

Sophisticated advertisers don't want attribution dashboards. They want:

Aggregate data for MMM

Geo-level testing

Proof of incrementality

As Andrew says: "If I can't measure it the way I want to measure it, I'm not going to spend."

Listen: https://t.co/tke0iTEUgW

Watch: https://t.co/QH724tsWFj

[Kevel @kevelapi]

New podcast episode: @JamesBorow with @averyj on how TV advertising drives cross-channel performance, measurement strategies for retail media, and where agentic commerce is headed.

Check it out today!

https://t.co/aFlNhol4rH

[Kevel @kevelapi]

🚀 Start fast, think ahead.

In the latest Unlocking Retail Media episode, James Avery talks with Ben Johnson, Senior Director of Chewy Ads, about building a retail media strategy tailored to YOUR business.

Key takeaways:
✅ Platform independence is critical for long-term success.
✅ Don’t copy Amazon, focus on what makes your customers unique.
✅ At Chewy, ads ARE the content, balancing performance with customer satisfaction is key.

🎧 Listen now: https://t.co/tke0iTEUgW

#RetailMedia #Ecommerce #AdTech #UnlockingRetailMedia

[Kevel @kevelapi]

🎙️ New Unlocking Retail Media episode is live!

Sam Wright (ex-Klarna) joins James Avery to break down why retail media success isn’t about company size — it’s about brand demand, solid fundamentals, and measurable results.

Listen here 👇
https://t.co/vvQBihnSBx

[Kevel @kevelapi]

"Call it what you want, but ignoring AI commerce is bad advice."

Scot Wingo breaks down why every retail media network should be paying attention to agentic commerce right now.

🎧 New episode with James Avery: https://t.co/vvQBihnSBx

#RetailMedia #AgenticCommerce

[Kevel @kevelapi]

The rules of retail media have changed!

Matt Nichols from Commerce Ventures breaks down what's different:
→ AI is replacing keyword targeting with associations
→ ChatGPT could become the next shopping platform
→ Lean supply chains beat heavy inventory models
→ Marketplaces = more ad revenue
→ Full outsourcing is over

Listen to the full episode: https://t.co/tke0iTEUgW
#UnlockingRetailMedia

[Kevel @kevelapi]

🚨 New Kevel newsletter!

• How Albertsons is linking CTV ads to retail performance
• What brands really need from RMNs
• How major retailers are rethinking business models
• AI agents in supplier reporting
• Why convenience retail matters

Get this week’s retail media insights & trends 👇

https://t.co/XsoejXGeHL

[Kevel @kevelapi]

📧 New from Kevel this week:

Nextdoor’s AI-powered local ads
How retail media networks can avoid stalling
The ongoing incrementality measurement problem
John Lewis & Partners’ latest in-store digital shift
PayPal’s take on commerce media’s future

Catch the full newsletter 👇

https://t.co/NqQnBKDpUd

[Kevel @kevelapi]

🎙️ New Unlocking Retail Media conversation unlocked.

In this clip, Mark Mannino breaks down why defense has always been part of brand strategy — on shelves, in search, and now across retail media.

With experience at Amazon Ads, Flywheel & VidMob, his insights are a must-hear.

🎧 Full episode → https://t.co/tke0iTFs6u

#UnlockingRetailMedia

[Kevel @kevelapi]

🍁 Happy Thanksgiving to our US team, customers, and all who celebrate!

We’re grateful for our incredible global team, amazing customers and partners, and the chance to pause and reflect today. Thank you for being part of Kevel’s journey. Wishing you all a wonderful day!

[Kevel @kevelapi]

📧 New this week from Kevel:

· Nextdoor’s AI-powered upgrade to local ads
· How retail media networks can avoid plateauing
· Why incrementality measurement remains a challenge
· John Lewis & Partners’ new in-store digital experience
· PayPal’s take on the future of commerce media

Dive in 👇

https://t.co/vzVFxBz4jC

[Kevel @kevelapi]

🎙️ AI will change the way we shop and this shift is happening fast.

In this clip, Dr. Mark Grether explains why AI will change where shopping happens, and how PayPal Ads is responding with Storefront Ads.

This is just one part of a fascinating conversation in Episode 1 of Unlocking Retail Media with James Avery.

🎧 Listen to the full episode here → https://t.co/tke0iTEUgW

[Kevel @kevelapi]

🔓 The wait is over! Episode 1 of Unlocking Retail Media is now live.

James Avery sits down with Dr. Mark Grether, SVP & GM of PayPal Ads, for a conversation that redefines how we think about commerce media.

In this episode:
• Why PayPal’s transaction graph is the new currency of retail media
• How AI will move purchases off-site, to Google, ChatGPT, Perplexity and beyond
• How PayPal is turning publisher pages into storefronts
• What it really takes to build an ad business that scales globally

If you’re in retail media, ecommerce, or adtech, this is a must-listen.

🎧 Episode 1 → https://t.co/tke0iTEUgW

[Kevel @kevelapi]

Wayfair is going all-in on AI from discovery to personalization to service. This week’s #KevelNewsletter breaks it down, plus insights on travel media networks, Reddit’s Interactive Ads, and Estée Lauder’s new AI commerce push with Shopify.

https://t.co/qAsB750cKT

[Kevel @kevelapi]

The key’s about to turn.... 🔑

Big conversations are about to begin...

Unlocking Retail Media with @averyj launches Tuesday, 18 November, bringing you candid conversations with the people shaping retail and adtech innovation.

Here’s your first glimpse of what’s to come👇

Stay tuned! 🎧

[Kevel @kevelapi]

🎙️ Something big is coming to your feed. 

We're launching Unlocking Retail Media — hosted by @averyj, a podcast for the people building, scaling, and solving problems in retail media, financial media, and ad tech.

Stay tuned. We're going live soon.

[Kevel @kevelapi]

💡The $750B AI shift retail media can’t ignore.

This week’s Kevel Newsletter breaks down:
🔹 How AI-powered search is reshaping retail media
🔹 Marketplace ad expansion
🔹 Strategic partnerships driving demand access

👀 A must-read for anyone in ad tech.

🔗 https://t.co/8yxlSuiebB

[MarTech_In @MarTech_In]

@kevelapi and @skaicommerce Partner To Expand Retail Media Access for Global Advertisers

Read More- https://t.co/NCYXVlgsPG

#RetailMedia #OmnichannelMarketing #AdTech #Kevel #Skai #CommerceMedia #APIIntegration #MarTechNews