The ANA

Shaping the future of marketing

[The ANA @ANAmarketers]

When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. https://t.co/fwxBqM01Qt

[The ANA @ANAmarketers]

One of the evening's top honors went to @CoveredCA, recognized as Marketing Team of the Year and our Best in Show winner went to @Coffeemate and @CasanovaMcCann!​

Congratulations to all of this year's winners and participants for raising the bar in multicultural marketing.​

A special thank you to our Gala Prize Moment partners, @Disney, @JBLaudio, @Mastercard, @Mattel, and @unitedtalent, for helping make the evening even more memorable with exciting surprises and unforgettable experiences throughout the celebration. 🎁🎉

[The ANA @ANAmarketers]

One of the night's highlights was the presentation of the GEM Awards, honoring leaders who are shaping the future of multicultural marketing through innovation and impact. Congratulations to this year's recipients for inspiring what's next. ​

🏆Gold: Keep it Quilted® - We Quilt This City by @GeorgiaPacific and Orchard​

🏆Silver: The Game is Ours by Dove and Ogilvy​

🏆Bronze: La Magia Sigue by @Kia and Inspire Agency

[The ANA @ANAmarketers]

Back in Los Angeles, the stage spotlighted exceptional work that celebrated culture, community, and representation.​

Congratulations to our winners of the Asian and LGBTQ+ categories!​

🏆Category: Asian​

Gold winner: K-pop Fandom by @McDonalds's and IWGroup​

🏆Category: LGBTQ+​

Gold winner: @REVRYTV x @elfcosmetics for "King of Drag”

[The ANA @ANAmarketers]

Congratulations to last night's Gold winner in the African American category for creating work that resonated and made a lasting impact: Everyone's A Chuck by The @CocaColaCo and @Ogilvy.

🎉 The celebration continued beyond the awards with another exciting Prize Moment. Thanks to @JBLaudio, one lucky attendee walked away with a prize that was sure to make some noise. 🎁🔊

[The ANA @ANAmarketers]

🏰✨ A little @Disney magic went a long way last night.​

During one of our Gala Awards Prize Moments, lucky attendees were surprised with a special Disney giveaway, complete with a pair of Minnie sequined ears. 🎁​

From the awards stage to unforgettable surprises, the celebration kept the energy going all night long.

[The ANA @ANAmarketers]

What a night! ✨ Last night, we celebrated marketing that moves culture forward with the 2026 ANA Multicultural & Inclusive Marketing Excellence Awards Gala at Los Angeles. ​

Winners included – @Toyota, @McDonalds, @Disney, and more.​

Want to see who won? Check out the final winners list here. https://t.co/HQKKpI91v1

[Jeff @mediawhiz]

The #ANA partnered with #BrandRank to analyze how each #LLM viewed the impact of the #midterms on the #advertising & #marketing industry. The findings were enlightning. ANA members can access the story below. Not an ANA member, sign up for a free account and you can read! @ANAmarketers
https://t.co/b7Mfq7SnhR

[The ANA @ANAmarketers]

Principal media may offer lower costs and guaranteed performance, but it can also raise important questions about transparency, hidden margins, and agency accountability.

With adoption on the rise, marketers need to understand the potential trade-offs.

Explore three reasons to scrutinize principal media and how to ensure your media investments are working in your brand's best interest.

Read more: https://t.co/jKeod02PwE

[ANA Nonprofit Federation @ANANonprofit]

The @AdCouncil's Love Your Mind mental health campaign, powered by @tiktok_us' Smart+ AI tool, drove nearly 1 million landing page conversions, far outpacing standard traffic campaigns. https://t.co/uBepL3Huzn @ANAmarketers

[The ANA @ANAmarketers]

The best marketing strategies start with staying informed.

Throughout November, ANA Webinars connect marketers with subject matter experts sharing practical guidance, emerging trends, and proven approaches to today's most pressing marketing challenges.

From focused 30-minute sessions to in-depth discussions, there's always something new to learn.

Complimentary for ANA members. Explore November's webinar lineup and register today: https://t.co/gxXZh6Gxu0

[The ANA @ANAmarketers]

The true value of AI isn't measured by adoption alone. It's measured by the business outcomes it delivers.

As marketing organizations accelerate their AI investments, the ability to connect technology, data, and decision-making is becoming increasingly critical.

The ANA’s report, Closing Marketing’s AI Measurement Gap, examines how marketers can move beyond AI adoption to build stronger measurement capabilities, improve decision-making, and drive measurable business growth.

ANA members can download the report now. https://t.co/w9xHyN8Qtv

[ANA Nonprofit Federation @ANANonprofit]

.@StJude's Samantha Maltin argues hope is a measurable, foundational human need, not a campaign flourish, backed by @HarrisPoll study of 2,500+ adults. Her framework could reshape how brands approach purpose, growth, and creator partnerships. https://t.co/289vPm4p2C @ANAmarketers

[The ANA @ANAmarketers]

As organizations increase their investments in AI, demonstrating measurable business value is becoming more important than ever.

The ANA’s new report, Closing Marketing’s AI Measurement Gap, examines how marketers can bridge the gap between AI adoption and business impact by connecting proprietary data, marketing knowledge, and smarter decision-making.

Discover how organizations can turn AI investments into better decisions, stronger measurement, and sustainable growth.

Read the report: https://t.co/awlC9Mj5Ju

[The ANA @ANAmarketers]

Is minimalist design making brands harder to tell apart?

In this episode of the On Scope podcast, design expert Jean-Pierre LaCroix @sldnews joins host Mike Berberich to discuss what brands get wrong about good design, why differentiation matters, and how marketers can work more effectively with design teams.

Plus, a closer look at marketing's growing data skills gap and how AI fits into the picture.

Tune in to the full episode. https://t.co/9vAfIK4t0s

[ANA Nonprofit Federation @ANANonprofit]

.@ANAmarketers is launching the Ethics Champions Program to recognize members and organizations that advance responsible marketing and industry self-regulation. https://t.co/7QNzKPD9qB @ANAGovRel

[The ANA @ANAmarketers]

We're proud to introduce the Masters of Marketing Awards, bringing ANA's leading awards programs together under one elevated brand.

From strategy and innovation to creativity and growth, the Masters of Marketing Awards celebrate the people, teams, and organizations setting the standard for marketing excellence and business impact.

One portfolio. One destination. One definition of excellence. Welcome to the next chapter of the Masters of Marketing.

Submissions are currently open for the 2027 Masters of Marketing In-House, B2, and Brand Awards Programs.

Submit Your Marketing Mastery: https://t.co/sMxl04ZL6i

[ANA Nonprofit Federation @ANANonprofit]

LGBTQ+ adults now represent 9 percent of U.S. adults, and @glaad Media Institute's Meghan Bartley says brands that silo inclusion campaigns are leaving scale, and trust, on the table. https://t.co/NYdnZn5ADV @ANAmarketers

[The ANA @ANAmarketers]

What's next for inclusive marketing? The conversation is just getting started!

Join us at the 2026 ANA Multicultural and Inclusive Marketing Conference for an interactive discussion featuring speakers from @Nissan, @Penguin Random House, @Pernod_Ricard, @KraftHeinzCo, DMI Consulting, and the ANA.

Together, they'll reflect on progress, explore emerging trends, and discuss how marketers can strengthen cultural relevance while helping shape the priorities and initiatives for 2027.

Be part of the conversation! Explore the agenda and register today: https://t.co/Id2pp4abzA

[GALA @galalaw]

@galalaw Global President Emeritus @jeffgreenbaum kicks off the 2026 @anamarketers Masters of Advertising Law Conference alongside his @frankfurtkurnit partner Jason Howell. The two are leading a general session, “Navigating the New Normal: 10 Trends That Redefined Advertising Law This Year.”

#AdvertisingLaw #anamarketers #AdvertisingTrends