From my talk at #SaaStock last week #StoryLedMarketing
๐ Takeaways:
1. Storytelling is powerful but underutilized
2. Neuroscience proves we respond (X5) better to stories
3. Buyers = Humans => Need to feel in order to care
4. Practice by pitching
5. Who's your chief storyteller?
@DrPhil@Penn@IDF The voice of logic.
What would happen if protesters on campus would yell โshameโ at black students entering class, corner them in the library or call for their initiation or deportation back to Africa. No context would be needed in order to call it what it is. Shame.
@Ostrov_A As a father, I can only imagine the pain of having to live this for 62 days already. My heart and prayers go out to you and your daughter. There is still hope ๐โค๏ธ