Grace L. Castro

Wife | Mom & cat mom | @UF Associate Director of Membership & Annual Giving | @UFJSchool Grad Student | Views are my own #GoGators

[FLORIDA @UF]

Spring looks good on us 🌴🌼🌸

[FLORIDA @UF]

Florida squirrels are a different breed. The squirrels that get it, get it and the squirrels that don't, don't. 🐿 #SquirrelAppreciationDay

[UF Health @UFHealth]

Former Gator @johnnytownsend1 is finalizing plans for a $50,000 dollar addition to the UF Health Children’s Healing Garden at UF Health Shands Children's Hospital fully funded by the Johnny Townsend Foundation. More details coming soon — thanks for all you do, Johnny! 🎉

[Grace L. Castro @GraceLCastro_19]

Need a tool to evaluate or build a strong communications plan? Check out Smart Chart 4.0 - Your Blueprint for Strategic Communications Success. Section 5 specifically outlines how to measure success for campaign or organization. https://t.co/KsEKsCVc47

[Grace L. Castro @GraceLCastro_19]

Denver Water is a great example of an org who followed the “back of the envelope” strategy. Mixing humor with research, Denver Water persuaded residents to reduce water usage resulting in less water used than in the 70s!

[Grace L. Castro @GraceLCastro_19]

Fellow communicators and strategists: A helpful tool when building your campaign strategy. Use this four-part questionnaire for your next project if you want to create real change. https://t.co/mK4fm3psoF

[Grace L. Castro @GraceLCastro_19]

Do you know the difference between disinformation and misinformation? Disinfo is created to purposefully cause harm & misinfo is false info that’s shared by people who don’t mean any harm.

[Grace L. Castro @GraceLCastro_19]

To help combat the spread of disinformation and misinformation online, ⁦@ReFrameProject⁩ curated the Disinfo Defense Toolkit. A helpful tool to understand how to combat “fake news” online. https://t.co/rgix7Gdb5M

[Grace L. Castro @GraceLCastro_19]

Communication campaigns have potential to be effective, but not without data-driven research that influences your audience to act. https://t.co/bcJBGA6sCO

[Grace L. Castro @GraceLCastro_19]

People’s identities and choices to advocate for political change develops in relationships with others according to @hahriehan. Membership based civic orgs can develop these social interactions to enable people to act.

[Grace L. Castro @GraceLCastro_19]

I think it depends on the celebrity. One celeb who is true to their mission to spread awareness and solicit for change is @LeoDiCaprio. His social platforms are dedicated to climate change. The info he shares is relevant, communicates current climate issues, and shares impact.

[Grace L. Castro @GraceLCastro_19]

Are celebrities truly useful when it comes to activism? Or is their involvement more dangerous for the cause they claim to champion? https://t.co/4894j0gtSz

[Grace L. Castro @GraceLCastro_19]

Which are good things to raise awareness for causes or campaigns, but not-so-great for implementing feasible change. Slacktivism doesn’t lead to direct action. So before launching a campaign, make sure your call to action is clear and your goal is baked into your marketing asks.

[Grace L. Castro @GraceLCastro_19]

Ever heard of “slacktivism?” Thanks in part to social media, it’s easier than ever to become a “slacktivist” for an important cause or mission. But what is a slacktivist? https://t.co/IGlUjjem4J

[Grace L. Castro @GraceLCastro_19]

In short, it’s someone who participated in a campaign “halfway.” As in, liking a Facebook pg dedicated to a social cause of campaign, or posting a hash tag on social media to show your stance with an issue.

[UF Alumni @ufalumni]

Get ready...

[FLORIDA @UF]

#GatorNation, thank you for making Florida one of the #BestColleges in America. 🐊 💪 5️⃣

[UF Alumni @ufalumni]

It's happening! UF is named #5 in the @usnews Best Colleges. #UFtop5 #ItsGreatTobeAFloridaGator

https://t.co/k9sHwt9wgV🐊💙🧡

[Grace L. Castro @GraceLCastro_19]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelou. Use emotion and connection as the foundation of your strategies to make people care. 👇🏼 https://t.co/ULiPgm6Pmm

[UF Alumni @ufalumni]

UF has some big news to share, Gators! Mark your calendars for a livestream on Monday morning and tune in for the big reveal! https://t.co/E0uADZJWXG

#GoGators #GatorNation