"they're celebrating, why are you crying?"
i realized this is literally the first-gen leaders, hyunsuk and jihoon and the second-gen leaders, junkyu and asahi 🥹🥹🥹
the hyung line lost the game and had to pick props as a penalty, which junkyu ended up getting a bunny hat but look at him! he looks so satisfied with it ㅋㅋㅋㅋ (and the way the members looking at him?!!)
🐺: aigoo! aigoooo!
🦋: aigoo~ aigoo~~ so cute!
Junkyu shared to OP that his condition is getting little better now (op was the one that asked about his condition too during last fansign) 🥹🫳🏻
👩🏻: last time, we talked about your condition, right? i uploaded that video, and a lot of teumes all…
🐨: supporting me...
👩🏻: yes! they’re supporting you, and they said they’re thankful that you told us about it.
👩🏻: have you been feeling a bit better these days?
🐨: yes, compared to before, i am a little better now.
👩🏻: later on, when you want to tell us and when you’re able to talk about it, i hope you can just tell us comfortably.
🐨: yes, that’s right. i know that too. so once things are organized to a certain extent, i’ll properly explain to teumes what happened and let everyone know clearly.
👩🏻: you can take your time. pls don’t feel pressured.
🐨: yes, yes, yes! thank you so much.
🐨: thank you so much for coming again.
👩🏻: that’s nothing...
👩🏻: actually, i didn’t prepare anything specific to say today, but there’s just one thing i wanted to tell you…
👩🏻: the words you most want to hear are, “everything will be okay,” right?
🐨: yes, really…
👩🏻: i just wanted to tell you that.
🐨: really… from the last?… the last, last fansign—you come often, right?
🐨: but you’ve really said so many good things to me, and they’ve truly been a source of strength for me. really… thank you so much..
👩🏻: no ㅠㅠㅠㅠ
👩🏻: you’re really an amazing person.
🐨: and amazing person…
🐨: honestly, i’m supposed to be the one giving strength to you all, but instead, it was the other way around—you gave it to me.
👩🏻: no ㅠㅠㅠㅠ
🐨: thank you so much..
K-pop group Treasure has dropped their fourth EP, "NEW WAV," featuring a more hip-hop-leaning sound and marking a "bold shift" in their musical direction. #TREASURE#NEWWAV
READ: https://t.co/Sm9fpoe3va
"IF I" is confident. Not cocky. That's why I love it so much. This song balances TREASURE's confidence with TREASURE's real life battle scars. It's not them saying: "I'm amazing because I had it easy."
it's them saying: "I'm amazing because I survived this shit".
NEW WAV IF I RELEASE
#TREASURE_NEW_WAV #NEWWAV_ALBUM_RELEASE
#TREASURE @treasuremembers
i know it's a hard hitting title track melodically, but real talk, "IF I" made me cry lyrically. It's a perfect song for TREASURE. It really is.
Literally every line spits straight facts about how they're treated in this industry, but how they do their best to approach it.
CHORUS: "If I win you love me, If I win too big, you don't trust me"
Hello??🥺 It sounds like a flex surface based. but it's so much deeper than that! It's sooo true because people love to see other people's success stories... until their story becomes "too successful" for them to swallow.
People cheer for the underdog.
People root for the dream.
People celebrate the glow-up.
But sometimes, when someone starts winning beyond the limits of what others expected, the reaction shifts.
That line hits hard truth. It's saying: "You loved me when my success felt relatable for you, but then you questioned me when my success became undeniable and uncomfortable."
TREASURE I LOVE YOU SO MUCH! YOU ARE MY FAVORITE SUCCESS STORY FOREVER.
NEW WAV IF I RELEASE
#TREASURE_NEW_WAV
#NEWWAV_ALBUM_RELEASE
#TREASURE @treasuremembers
Of course, I can't move on without talking about the Brand Cover for "NEW WAV".
It may look simple at first glance but there's actually a looooot to unpack here.
- A black background
- A glowing red familiar atom-like symbol in the center
- “NEW WAV” at the top in a metallic, futuristic font
- TREASURE written upside down / mirrored at the bottom
1️⃣ The atom symbol = power, core identity, and impact ⚛️
That red symbol immediately reads like an atom, or possibly an orbital path. We're not foreign to TREASURE using the ⚛️ atom symbol at all. They've used this from the very beginning since their debut, and personally this feels relieving for me to see because it's like them saying: "We never forgot where we came from".
Now atoms symbolize:
- the building blocks of matter
- raw energy
- unseen power
- something fundamental but explosive
For them to intentionally comeback rooted in hip-hop, this could be saying: “This isn’t just a new concept… this is our core essence.”
Almost like they’re going back to their original nucleus—their roots under YG Entertainment—raw performance, swagger, rhythm, confidence.
Also.. atoms can suggest chain reactions.
Remember "TREASURE Effect"??
One release… global ripple effect. Very bold. Very “we’re not easing back in.” We also see the atom orbit lines crossing each other. Those atom’s lines crossing may also symbolize:
- members coming together as one system
- movement, momentum, collision
- multiple energies becoming one force
2️⃣ Black + red = danger, intensity, dominance
Color psychology matters in K-pop branding.
🖤 Black often communicates:
- mystery
- sophistication
- authority
- shadow / hidden depth
❤️Red often communicates:
- passion
- aggression
- rebellion
- hunger
- confidence
Similar to REBOOT, KING KONG, etc. It tells me: “This era is not cute. Not soft. This is raw. This is heat.”
3️⃣ Lastly.... Why is “TREASURE” upside down / reversed in the image?
This is just a theory but to me it screams: “We’re flipping the image people had of us all this time."
Kind of like what Hyunsuk said in the teaser trailer, "people forgot where they're rooted from".. and this feels like a twisted reminder coming from them,.
So for their name to be reversed and mirrored??
I take it as them:
- breaking old expectations
- turning their image upside down
- challenging how the public sees them
Like: “You thought you knew TREASURE the way you saw us for a while… now we're flipping that.”
That would make total sense if they’re truly moving away from the brighter concepts into something heavier this time.
The mirrored text can also symbolize:
- Reflection / alternate version of themselves
- duality
- shadow self
- hidden identity
- looking inward
Almost like:
“Meet the version of us that’s been held back/underneath.”
Also take note: reversed typography is often used in:
- streetwear
- underground music scenes
- experimental visual branding
- Underground statements / anti-mainstream energy
It creates slight discomfort because your brain has to work harder to read it. That can be intentional, because it's a tactic to say: "Hey. Pay attention.”
My honest theoretic read....it feels like them stripping things back to their atomic core. We're not playing it safe again. They're taking risks in their sound and concept. It's as if they're saying if we thought we had them figured out… flip that.
Either way .. whatever their intention is for this era, I'm so excited, and I feel like I can say a lot of us have been patiently waiting for this side of TREASURE to come through. We've seen it before, we know deeply well how capable they are, so it was only a matter of time for TREASURE to remind everyone who they are.
#TREASURE #트레저 #4thMINIALBUM #NEWWAV @treasuremembers
the goosebumps i got after i heard teumes sing “last night” when hyunsuk said ‘sing along everybody’ omg thailand is truly a teumeland. treasure is so loved 🥹🩵