Grayling Ferguson

Project Manager @_FlexMR

[Grayling Ferguson @GraylingFlexMR]

When it comes to choosing the correct piece of technology for market research, we need to take a look at the technology available for each stage of a project and choose which will comply with your needs the most. (via @_FlexMR) https://t.co/KIxRjsEBJv #Technology #MRX #Strategy

[Grayling Ferguson @GraylingFlexMR]

Creating an environment of gender equality both in and out of the workplace can be tough, however when there is a balance of genders contributing and supporting one another, there is nothing that we can’t achieve. (via @_FlexMR) https://t.co/0W0knYggE9 #IWD2019 #MRX

[FlexMR @_FlexMR]

Today at 4:20pm FlexMR's Iulia Ghindeanu will be presenting at IIeX EU! Check out her talk as she explores the opportunities smart assistants present to supercharge traditional online research methodologies. @iuliaghi #IIeX #MRX #NGMR https://t.co/OXPrQjtmOB

[Grayling Ferguson @GraylingFlexMR]

A blend of quantitative and qualitative research methodologies will allow brands to gain an in-depth understanding on the consumers’ perception of their brand identity. (via @_FlexMR) https://t.co/fZLvul2SRh #Brand #Strategy #MRX

[Grayling Ferguson @GraylingFlexMR]

Always consider your sample and their accessibility when selecting your market research tools - Different online research methods require different types of participant commitment (via @_FlexMR) https://t.co/RFmGRZi5sz #ConsumerResearch #CustomerResearch #BusinessTips #ngmr #mkg

[Susan Bell @SueBellResearch]

It is the nature of complex decisions that they are all unique constellations of variables # sensemaking. #amsrs
How to Make a Big Decision https://t.co/2P7EsTGlLM

[Grayling Ferguson @GraylingFlexMR]

Be clear about what is expected of your market research participants from the beginning - Preparing them for the number of tasks involved in advance is key to reducing drop-out during (via @_FlexMR) https://t.co/i6iV3m3ls5 #mrx #cx #ux #marketing #mkg #BusinessTips

[Grayling Ferguson @GraylingFlexMR]

Always consider your sample and their accessibility when selecting your market research tools - Different online research methods require different types of participant commitment (via @_FlexMR) https://t.co/RFmGRZi5sz #ConsumerResearch #CustomerResearch #BusinessTips #ngmr #mkg

[Grayling Ferguson @GraylingFlexMR]

The customer journey needs to account for every single customer touchpoint - and the interaction between touchpoints - the customer experience in its entirety (via @_FlexMR) https://t.co/j2MXNh1nq9 #CustomerExperience #cx #ux #custexp #marketing #mrx

[Grayling Ferguson @GraylingFlexMR]

Qualitative feedback is powerful and can send you down the paths you were not expecting; whilst this is great for uncovering something new or surprising. it's also risky. (via_@FlexMR) https://t.co/2DKPIkO7Lt #Market Research #OnlineResearch #BigQual

[Larry Bate @LarryFlexMR]

Effective customer journey mapping requires that market research is used at the right time and in the right way - Find out when and how to apply it for the ultimate CX (via @_FlexMR) https://t.co/wcxj86WJp8 #CustomerJourney #cx #DesignThinking #newmr #ngmr #insight #custexp #mkg

[Chris Martin (クリス マーティン) @CJ_24K]

Massive congratulations to @iuliaghi, @AmyFlexMR, @GraylingFlexMR & @MayraFlexMR on well deserved promotions. Great to see @FlexMR growing at such a fast rate. Good luck new Client Helpdesk team! #mrx #marketresearch #growth

[Grayling Ferguson @GraylingFlexMR]

A 'Do It Yourself' (DIY) approach to market research can assist with both cost reduction as well as customer centricity (via @_FlexMR) https://t.co/i6iV3m3ls5 #MarketResearch #CustomerCentricity #CustomerInsight #CustomerSuccess #BusinessStrategy

[Grayling Ferguson @GraylingFlexMR]

In the post-truth era perception of information is just as important, if not more important than whether the information is true or false (via @_FlexMR) https://t.co/pm8W6JbWn8 #CustomerResearch #ConsumerResearch #CustomerSuccess #CX #UX #PostTruth

[Grayling Ferguson @GraylingFlexMR]

Be clear about what is expected of your market research participants from the beginning - Preparing them for the number of tasks involved in advance is key to reducing drop-out during (via @_FlexMR) https://t.co/i6iV3m3ls5 #mrx #cx #ux #marketing #mkg #BusinessTips

[Grayling Ferguson @GraylingFlexMR]

Customer journey mapping - Outline journeys via internal research; identify high points, low points, gaps; develop hypothesis; use market research to test, explore, ideate (via @_FlexMR) https://t.co/j2MXNh1nq9 #CustomerJourney #MarketResearch #VoC #mkg

[Grayling Ferguson @GraylingFlexMR]

Getting started with DIY market research? Check out this step-by-step guide from the DIY research experts @_FlexMR to help you on your way https://t.co/i6iV3m3ls5 #mrx #newmr #ngmr #CustomerResearch #ConsumerResearch #DigitalTransformation #SaaS

[Grayling Ferguson @GraylingFlexMR]

To the transformative market research participant, a positive brand action is more important than ever before (via @_FlexMR) https://t.co/rDCoiKjEYa #ngmr #TransformationEconomy #BrandExperience #ConsumerInsight #mrx

[Steve Towers CX Man @stowers]

Five Ways to Disrupt Your Competition with Customer Service https://t.co/wmo2WNLbM8

[Grayling Ferguson @GraylingFlexMR]

Does post-truth have any place in market research? Absolutely... But how do we, as insight professionals separate ourselves from the 'fake news' protagonists? (via @_FlexMR) https://t.co/pm8W6JbWn8 #insight #MarketResearch #mrx #PostTruth #FakeNews