Jordan Greene

CMO / Alpha Precision Media. True disruptive marketer. Fantasy baseball architect.

[Jordan Greene @GreeneMarket]

CTV Weekly Insights are up. This week on why @comcast buying @Roku makes more sense and value than anyone else: https://t.co/Y9CSa2ZIEb #CTV #Streaming #digitaladvertising #mergersandacquisitions

[Jordan Greene @GreeneMarket]

Glad to see @wizkhalifa clearly watching #5GRV with @GloZell over on Twitch. https://t.co/i38njsf9m8

[Wiz Khalifa @wizkhalifa]

Im still tryna figure out why glozell put all that cinnamon on that big ass spoon

[Jordan Greene @GreeneMarket]

Love the #5GRV love. Tune in for their next adventure today at 1pm ET: https://t.co/6FiqEuwjZ0 #gaming #CTV

[HBCU Anime✊🏾🔥 @HbcuAnime]

This is so amazing!! #5GRV is a group of wonderful creators doing a 10 day HBCU tour!! Exposing so many young minds to the professional world of gaming 🙌🏾
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HBCU students get to see people who look like them thriving in a space that we’ve all loved since young. LOVE TO SEE IT🗣

[Jordan Greene @GreeneMarket]

Night before #5GRV : Gamers on the Road. Good week for Tasha!

[Jordan Greene @GreeneMarket]

Astute #CTV advertising discussion on 2022 opportunities and challenges at @VideoNuze's conference: "Buy Side Perspectives: Capitalizing on CTV’s Potential". [#VIDEO] https://t.co/mTJJlFG1Z1

[Jordan Greene @GreeneMarket]

CTV Weekly Insights: Why does ad relevancy on #ctv seem so distant for so many? It converts annoyed viewers into intrigued potential buyers. @Amazon’s 2021 study shows 1 out of 3 viewers who see relevant ads will act upon them. True consumer data is the bridge to delivering this.

[Techonomy @techonomy]

What does #unity mean in a #digital era? Join us next week at our #DigitallyUnited conference to discuss with a singular lineup of global leaders including @DBallouAares, @OrenSegal, @DoreenBogdan, @StevieCSES, and more. #digitaldivide

[Jordan Greene @GreeneMarket]

The @Amazon advertising ecosystem and the possibilities of what can be, in plain English. $14 billion in 2020 ad revenue, and just gettin' started. @Techonomy
#digitaladvertising #connectedtv https://t.co/1wsERMkKRb

[Jordan Greene @GreeneMarket]

#Supermarkets are now another key vertical that @Amazon is atop. (And feeds more data for #adtargeting.) Source: @dunnhumby, 2021

[Jordan Greene @GreeneMarket]

Great discussion that lead to this article with excellent insights on #innovation, market disruption and entrepreneurial vision. "Is Tesla to the Automotive Industry What the iPhone was to mobile?" - Techonomy https://t.co/hCMXl2k9X9 via @techonomy

[Jordan Greene @GreeneMarket]

Verizon released its weekly numbers showing the lack of movement between towers by mobile users on its network. The stats show the northeast and mid-Atlantic states heeding stay-at-home and what these users are consuming. #unmobile https://t.co/deUILJjkOl

[Jordan Greene @GreeneMarket]

This is a significant new revenue opportunity for #mobileapp publishers. If done smartly, buyers can use Push Notification Ads on Apple devices to drive heightened acquisition and engagement. This is coveted real estate. Android ha…https://t.co/vsCueOjaEX https://t.co/RWHXv69XOL

[Jordan Greene @GreeneMarket]

Think #adfraud is shrinking? "More Money Than Drugs" is a great commentary in this in-depth Forbes article. I actually had a client ask how they can get into this industry (and yes, you read that right). Juniper Research's estimat…https://t.co/9kFhTzU7qE https://t.co/SlmUVluuq0

[Jordan Greene @GreeneMarket]

Mobile ad spend hit new highs 4Q19, according to Pubmatic's report. Up 47% vs 3Q19. Not surprising. Anyone want to argue against Mobile = Digital now? #digitalmarketing #adspend https://t.co/dbj6kd8hDy

[Jordan Greene @GreeneMarket]

In-detail review of #disneyplus inclusive of user interface (very good) and list of content (very deep & curated). Puts Disney above Apple TV+, on several fronts, and ironically, Apple pumped out a blue-promo email for the Disney s…https://t.co/l2bnBDESen https://t.co/Dbh1uDWWx5

[Jordan Greene @GreeneMarket]

#Mobilepayments have been around since the mid-2000's, but @Apple planted a flag with #ApplePay. POS terminals needed to catch up for the growth to take off. Now, creativity can start to take hold & we will see what can now be layered upon this. https://t.co/GxDB6LgBjJ @mp_gavin

[Jordan Greene @GreeneMarket]

TiVo jumping-in to the streaming video space, with a different #AVOD approach. Can it draw customers and differentiate? Acting as a video content aggregator mixed with DVR, live TV, and other 3rd party services. With "limited" commercials. #ott https://t.co/Y4uN7Od8xP

[Jordan Greene @GreeneMarket]

Not surprising that consumers are illiterate about the businesses of the platforms they use, according to @pewresearch. Only 59% know that ads are the primary revenue driver. #socialmedia https://t.co/MjQVOgLfqz

[Jordan Greene @GreeneMarket]

Detailing the $20 billion mobile ad fraud epidemic and how to beat the fraudster's tactics to protect your budgets. "The Quietest Heist of Your Ad Budget [whitepaper]" https://t.co/BSmpLAXX8J via @LinkedIn #mobile #adfraud

[Jordan Greene @GreeneMarket]

@Discovery 's "Food Network Kitchen" mixes multiple revenue models: #SVOD, #AVOD, and transactional. (Like multi-pronged models I once advised to magazines.) So much untapped value in consumer video engagement and this is only the beginning. https://t.co/LdrdwU1uiL via @digiday