Greg Harbour

Expert simplifier

[Greg Harbour @GregHarbour]

@RGA Creativity manifest

[Greg Harbour @GregHarbour]

@leeclowsbeard Motivation will be tested at some point

[Greg Harbour @GregHarbour]

@leeclowsbeard The amount of work is fixed. There is only the option to spare the target audience it.

[Greg Harbour @GregHarbour]

@leeclowsbeard Trumped only by order preceded by cancel

[Greg Harbour @GregHarbour]

@leeclowsbeard Pearls etc

[Greg Harbour @GregHarbour]

@leeclowsbeard Licensed — nay, paid — to be cheeky

[Greg Harbour @GregHarbour]

@leeclowsbeard If it resonates, great. Then, compete.

[Greg Harbour @GregHarbour]

@leeclowsbeard Creatives: Looks distinct and feels relevant
Target audience: Clear and compelling

[Greg Harbour @GregHarbour]

@StuartKells And the hits keep coming

[Greg Harbour @GregHarbour]

@leeclowsbeard Yeh, the ol’ flying kites attract lightning

[Greg Harbour @GregHarbour]

@l_kutnjak20952 @leeclowsbeard 💯Often having all the impact comes with none of the credit

[Greg Harbour @GregHarbour]

@leeclowsbeard Don’t look to capitalism for a participation trophy

[Greg Harbour @GregHarbour]

@leeclowsbeard Matters less where the buck stops than that they’ve stopped

[Greg Harbour @GregHarbour]

@leeclowsbeard Here’s what you asked for *and* here’s what we came up with, covers what they think they’re paying you for and what they need if they’re to continue to pay you

[Greg Harbour @GregHarbour]

@StuartKells That’s a good morning

[Greg Harbour @GregHarbour]

@leeclowsbeard 😅 Also DOA if it’s not true to their org culture

[Greg Harbour @GregHarbour]

@leeclowsbeard Run your framework; calibrate your framework

[Greg Harbour @GregHarbour]

@leeclowsbeard Peristalsis as a noble aspiration

[Greg Harbour @GregHarbour]

@leeclowsbeard Knowing if it’s incompetence or politics will help

[Greg Harbour @GregHarbour]

@robably__ Consider this daily