Greg Merriman OLY

Retired Winter Olympian.
Now I drift cars and teach athletes to stop being broke.
Build something you own.
The only guarantees are the ones you control.

[Greg Merriman OLY @GregMerrimanOLY]

You're not "just an athlete."
You're a project manager, content creator, travel coordinator, budget analyst, performance strategist, and crisis manager.
You've been running a business your whole career. You just forgot to add revenue.

[Greg Merriman OLY @GregMerrimanOLY]

The sporting system teaches athletes to be excellent employees.
Follow instructions. Wait for selection. Don't question the hierarchy.
Then acts surprised when they can't function independently after retirement.

[Greg Merriman OLY @GregMerrimanOLY]

If every sponsor dropped you tomorrow, would you still have income?
If the answer is no, you don't have a business. You have a dependency.

[Greg Merriman OLY @GregMerrimanOLY]

9 options. You need 1.
Notice that the most interesting ones aren't just about sport — they're about YOU.
Pick the one that excites you. Start this week.
Tag an athlete who needs to see this.

[Greg Merriman OLY @GregMerrimanOLY]

Athletes think making money means getting a sponsor.
That's one option. Here are 9 others you can build while training full-time — some from your sport, some from who you are outside it.
All from your phone. All on your schedule. All yours.
🧵

[Greg Merriman OLY @GregMerrimanOLY]

9/ Merchandise that tells YOUR story
Not generic athlete merch. Something that connects to who you actually are.
Art prints. Catchphrases. Designs that reflect your personality beyond sport.
Print on demand = no inventory. No risk. Just expression.

[Greg Merriman OLY @GregMerrimanOLY]

The same athlete who will do a 5am ice session, train twice a day, and fly economy to a competition on the other side of the world will tell you they don't have time to spend an hour a week building something that earns money.
It's not a time problem. It's a belief problem.

[Greg Merriman OLY @GregMerrimanOLY]

Athletes don't have a money problem.
They have a revenue problem.
The money exists. It's just only flowing one direction.

[Greg Merriman OLY @GregMerrimanOLY]

Hope is not a revenue model.

[Greg Merriman OLY @GregMerrimanOLY]

Repost this for athletes who need to hear it.

[Greg Merriman OLY @GregMerrimanOLY]

Every athlete trying to make money focuses on the same thing: their sport.
But your sport isn't your biggest asset. YOU are.
Your interests, your struggles, your personality, your weird obsessions — that's where the real business is.
Let me explain 🧵

[Greg Merriman OLY @GregMerrimanOLY]

Stop trying to build a business from just your sport.
Build it from who you actually are. All of it.
Your interests. Your struggles. Your personality. Your unique combination of things.
That's your business. And nobody else can build it.
Repost this for athletes who need to hear it.