Greg McLelland

EVP & CRO of Corus Entertainment. DIY'er, foodie, passionate Canadian, family guy constantly keeping up with my 2 daughters & wife :-)!

[Greg McLelland @Greg_Salesguy]

MCPs don’t remove fragmentation in ad buying; they just make it easier to work on top of it. You can now prompt across Meta, Google, TikTok, and Amazon in one place, but each platform still defines performance in its own closed system. https://t.co/SgdoaHzN3M

[Greg McLelland @Greg_Salesguy]

Political ad spend is projected at $13.8B, but the key shift is allocation. ~50% now goes to digital, with CTV/streaming (~$2.5B) growing fastest, as spend continues moving toward measurable, addressable media over linear TV.

https://t.co/xjrg5Q46co

[Greg McLelland @Greg_Salesguy]

There’s no villain here. Auto-renew isn’t “bad,” and auto-cancel isn’t “good.” They’re just tools that behave differently depending on the market and your position in it.

[Greg McLelland @Greg_Salesguy]

Subscription businesses tend to spend most of their time on pricing and churn models, but one of the most important levers in the entire system is the renewal default:

https://t.co/K6DCH4n1fc

[Greg McLelland @Greg_Salesguy]

So instead of simply boosting retention, auto-renew can change who enters the funnel at all. You don’t just get more or fewer subscribers, but a different mix of subscribers.

[Greg McLelland @Greg_Salesguy]

Most leaders think culture lives in values statements. In reality, it lives in decisions, promotions, and what gets tolerated under pressure. Watch what happens when targets are missed or bad news surfaces — that’s where culture shows up. It’s like oxygen: always in the room.

[Greg McLelland @Greg_Salesguy]

Streaming ad spend is headed toward ~$20B by 2029, but the shift I want to highlight is consumer-driven: audiences are trading lower-cost subscriptions for ad-supported tiers, reshaping media economics. Streaming is aligning revenue with attention.

https://t.co/GVSE5iv9e9

[Greg McLelland @Greg_Salesguy]

@ChampionsTour @StephenAmesPGA Congrats Stephen!

[Greg McLelland @Greg_Salesguy]

Missed this trip #cdcieast https://t.co/el1lgR71xh

[Greg McLelland @Greg_Salesguy]

Another successful #pastafest.... https://t.co/iiPO9TH0QU

[Greg McLelland @Greg_Salesguy]

Totally agree @AnthonyFarnell

[Anthony Farnell @AnthonyFarnell]

"Hey Dad, I think I'm going to go to journalism school, what do you think?"
Seriously though, the world needs more journalists from all walks of life. Insults/harassment/threats should not be acceptable in any profession, especially one that is so vital to a functioning society.

[Greg McLelland @Greg_Salesguy]

@Robin_Global @GlobalNational Going to miss you @Robin_Global best of luck!!!

[Greg McLelland @Greg_Salesguy]

Thanks for the donation @marlyallan23 ...appreciate the donation!! https://t.co/sLOBnUKIfB

[Greg McLelland @Greg_Salesguy]

Feel free to support this beautiful moustache for a great cause #movember (https://t.co/pfaRSkWUpj). Though family has practically disowned me 😉!! https://t.co/KuYF5gf3Sy

[Greg McLelland @Greg_Salesguy]

Still not a fan again!
#movember ...my ask is coming :-)!
@bryanbaeumler how is the stache coming?? https://t.co/ZWeJYd9dDf

[Greg McLelland @Greg_Salesguy]

Happy Halloween...#scary. https://t.co/6YGE9464Gx

[Greg McLelland @Greg_Salesguy]

@ZeeManGolf @OlympicGolf @zeeManGolf Great World-class coverage! Even if it is w/ CBC 😃😃!

[Greg McLelland @Greg_Salesguy]

Awesome @CarlNassib, so courageous, hopefully soon these announcements won't be newsworthy!
#outatcorus

[Outsports @outsports]

NFL history for @Raiders player Carl Nassib, first active gay player. https://t.co/SW5FSwtOEK