Greg Kefer

Marketing Executive, advocating technology disruption in broken industries #healthcare #chatbots #supplychain #AI #logistics

[Elon Musk @elonmusk]

Incredibly well said

[The Figen @TheFigen_]

One of the best pranks of the past. 😂

[The Duck @TheOregonDuck]

what a trip

[The Duck @TheOregonDuck]

the rumors are true… yes, i was at lollapalooza last night and yes, i did get kicked out.

[University of Oregon @uoregon]

routing. destination: new friends

@TheOregonDuck | #GoDucks

[The Duck @TheOregonDuck]

let me in!!!

[The Duck @TheOregonDuck]

let me in!!!

[GoDucks @GoDucks]

Star Duck.

#StarWarsDay | #GoDucks

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Greg Kefer @Gregkefer]

One of the most compelling opportunities is to point #AI and #LLMs at the plethora of siloed data and documents that are flying around as goods move between partners and turn the lights on.

https://t.co/AYfPWuySoi

[Greg Kefer @Gregkefer]

When free flowing capital suddenly comes to an end, it makes life hard for early stage companies that are dependent on it. Did we learn nothing 25 years ago?

#VentureCapital #bankruptcy #Startup #IT

https://t.co/cuSxKd9ZZI

[Slync.io @slyncio]

IT silos and large partner networks result in a complex mix of data and manual process. This is why email and Excel are so hard to kill off. This is also where #AI will have a profound impact on #supplychain innovation going forward.

https://t.co/0YFzDwSeoI

[Slync.io @slyncio]

Origin teams at Century Supply Chain Solutions were manually processing tens of thousands of emails weekly in order to keep ocean freight moving. But no more. Learn how Slync #AI has turned unstructured data into insight and competitive advantage.

https://t.co/D8r1gYCTu0

[cscmp @cscmp]

@slyncio, an #EDGE2023 Major Sponsor, recently announced that EFL Global has successfully deployed an advanced solution to support the air freight booking and quotation processes across all global operating regions.👏💡
Read more here: https://t.co/vEyUcOdjAQ

[Peter H. Diamandis, MD @PeterDiamandis]

A good way to understand Exponentials:

1 million seconds ago was 11 days ago.
1 billion seconds ago was 1992 (31 years ago).
1 trillion seconds ago was 31,000 B.C.

[Eric Johnson @LogTechEric]

Dove into the pressure building on shipping line websites w/ more demand than ever for container status data. @JOC_Updates https://t.co/IKA7zHynyv

[Greg Kefer @Gregkefer]

Logistics Service Providers #LSPs need to evolve as #retailers #importers rethink where their #supplychain control should reside. Partners that embrace #digitization and provide operational data, transparent insights will thrive. https://t.co/BrDFb0nI2F via @slyncio

[Paul Couvert @itsPaulAi]

ChatGPT just received its biggest update.

It's now connected in real time to the Internet.

Here are 8 things that were not possible on ChatGPT before:

[Slync.io @slyncio]

If you have ever wondered how Slync's Logistics Orchestration® platform helps global LSPs and Shippers improve operations, this video provides some answers ➜ https://t.co/PjGjncpCAg

#logisticstechnology #supplychaintransformation #openai #ai #chatgpt

[Jim McCullen @jjmccullen]

Great to be working with the team at Slync and John Urban, a legend in our industry, to keep our customer supply chains a step ahead... https://t.co/lloWxkBKRf